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The fine print of Groupons goes both ways.

Guest post by: Andrea James

Article Overview: Who likes fine print? You're a consumer too so put yourself in your customers' shoes when you're creating your coupon offer. Make your terms and conditions reasonable and attractive and make them clearly visible in the main body of your offer.

The fine print of Groupons goes both ways.

Hiding extra conditions in small type is a surefire way to damage trust.

Be respectful about how the customer feels about fine print. Apply some empathy when creating your offer because you want to gain a favourable outcome that lasts not short-term cash injection. What you ideally want is a long-term happy customer who not only buys from you but refers their friends to you too.

By being clear about your terms and conditions and making those terms as reasonable as possible, you can avoid most of these negative sentiments. If you find that you cannot make a reasonable offer, perhaps it's best to use a non-discount strategy to get customers through your door.

There are also ways to make additional revenue from your coupon deal that are more open and honest and leave your customer feeling like you've given them exactly what they wanted.

Remember that there are many ways to increase your sales and profits, stay smart and keep servicing your customers to the best of your abilities. The rewards will follow.

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Article Tags: customer relationship, fine print, Groupon



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