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Andrea James Articles

Guest post by: Andrea James

The fine print of Groupons goes both ways. - Click To Read Article
Who likes fine print? You're a consumer too so put yourself in your customers' shoes when you're creating your coupon offer. Make your terms and conditions reasonable and attractive and make them clearly visible in the main body of your offer.

The bright side of coupons: How coupons can get customers buying more with you. - Click To Read Article
Reading consumer articles as a business owner or marketing consultant.

Have you signed up to run a Groupon or Daily Deal for your business? - Click To Read Article
Here are just 5 ways you can improve your deal: 1. Collect the voucher buyers' details straight after they have purchased the deal (or as soon as possible). 2. Have a system to store the buyer' details and have a solid follow-up contact plan 3. Know the impact of reviews following a deal and have a response strategy in place 4. Plan which complementary products and services to up-sell and cross-sell and have staff trained on the process 5. Have an efficient way to manage your bookings





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