3 mistakes that most ads make
3 mistakes that most ads make
Some entrepreneurs mistakenly think that the most effective way to ensure sales is to appeal to everyone. These entrepreneurs "spray" their ads widely (like haphazardly sowing seeds on a plot of land) then "pray" that some of their customers would respond (like praying that some of the seeds would land on fertile soil and flourish).
The result is unfocused, bland and uninteresting ads. In trying to please everyone, advertisers end up pleasing no one.
Ads – in order to be effective – should have a definite target, always.
2. Advertising in a Vacuum
Advertisers often make the mistake of advertising in a vacuum. They think that an impressive list of features can't fail to sell. Thus, they turn out ad after ad filled with product/service features and specifications.
What they don't realize is that such ads are sterile, boring and very forgettable; people will not remember an ad that did nothing for them except help them pass the time.
People care about themselves. Their main concern is how they feel about, how they might benefit from and how they can improve their lives through something or a particular course of action. Self-interest makes the world go round, some would say.
Therefore, your ads should be able to touch your target customers. Tell them about benefits instead of features or provoke them into feeling something or into reacting.
3. Lack of a Definite Call to and Means for Action
An ad can make a person's heart bleed, but it would still lack conversion ability without a call to and means for action. For instance, an ad that stresses the need for online marketing will not bring you any business if it doesn't tell your customers to act now and doesn't provide a simple and convenient way of doing so.
To convert, you ads must effectively urge your customers to act now and through the means you provide – buying your product or availing of your service.
Designing and making an ad is more complicated than you think. Don't hesitate to ask for help if you need it.
To grab a free copy of Scientific Advertising by Claude Hopkins, simply subscribe to my ezine at www.themarketingdude.com and look out for the additional bonuses.
3 mistakes that most ads make - To learn more about this author, visit Mark Gwilliam's Website.
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1. Spray and Pray
Some entrepreneurs mistakenly think that the most effective way to ensure sales is to appeal to everyone. These entrepreneurs "spray" their ads widely (like haphazardly sowing seeds on a plot of land) then "pray" that some of their customers would respond (like praying that some of the seeds would land on fertile soil and flourish).
The result is unfocused, bland and uninteresting ads. In trying to please everyone, advertisers end up pleasing no one.
Ads – in order to be effective – should have a definite target, always.
2. Advertising in a Vacuum
Advertisers often make the mistake of advertising in a vacuum. They think that an impressive list of features can't fail to sell. Thus, they turn out ad after ad filled with product/service features and specifications.
What they don't realize is that such ads are sterile, boring and very forgettable; people will not remember an ad that did nothing for them except help them pass the time.
People care about themselves. Their main concern is how they feel about, how they might benefit from and how they can improve their lives through something or a particular course of action. Self-interest makes the world go round, some would say.
Therefore, your ads should be able to touch your target customers. Tell them about benefits instead of features or provoke them into feeling something or into reacting.
3. Lack of a Definite Call to and Means for Action
An ad can make a person's heart bleed, but it would still lack conversion ability without a call to and means for action. For instance, an ad that stresses the need for online marketing will not bring you any business if it doesn't tell your customers to act now and doesn't provide a simple and convenient way of doing so.
To convert, you ads must effectively urge your customers to act now and through the means you provide – buying your product or availing of your service.
Designing and making an ad is more complicated than you think. Don't hesitate to ask for help if you need it.
To grab a free copy of Scientific Advertising by Claude Hopkins, simply subscribe to my ezine at www.themarketingdude.com and look out for the additional bonuses.
3 mistakes that most ads make - To learn more about this author, visit Mark Gwilliam's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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