5 tips for clear and effective writing
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Here are 5 tips for clear and effective writing:
Catch the Reader's Attention
When you are writing you should start with a short sentence that is designed to captivate your reader’s attention. The goal of the introduction is to make your reader interested in what you have to say.
You will want to identify the bigger picture of your writing by explaining why your topic is important and how it applies to your reader’s personal or business life. You will also be able to catch your reader’s attention by knowing the audience; who they are, what their needs are and what would they be hoping to learn or gain by reading your text.
Use Strong Verbs
Verbs describe action and readers pay attention to action. Use active verbs instead of static verbs, avoid turning verbs into nouns and beware of using technical terms that you reader may not understand.
Clear descriptions are powerful when communicating a message in a way that is interesting and easy to follow for your reader.
Keep Your Writing Simple
If your writing is not simple, you may lose your reader’s attention. Be sure to construct simple messages, avoid parentheses, strive for simple paragraphs and have a clear and organised path for your reader to follow.
An organised writing structure with well organised thoughts is crucial to use when planning your business writing.
Keep Your Readers Involved
There are several ways to keep your readers involved while they are reading your writing such as providing specific examples, using stories to paint pictures in the minds of the reader and using effective quotations when appropriate.
Use an Effective Closing
When you are concluding your written content, it is important to summarise your thoughts and to include a clear call to action for the reader to follow. Be brief in your conclusion and be sure to end by emphasising your thoughts and what the reader’s learnings or calls to action should be.
You will need to learn how to be effective in all forms of written communication in business.
To learn about how to use clear and effective writing when drafting an email, read my article called “3 Incredibly Simple But Outrageously Powerful Keys to Guaranteeing your Email Messages are read”.
Emails can be used for business communication, general communication and sales messages as an autoresponder.
5 tips for clear and effective writing - To learn more about this author, visit Mark Gwilliam's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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