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Broaden your marketing efforts

Written by: Mark Gwilliam

Article Overview: This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach.

Broaden your marketing efforts

By broadening your marketing efforts in several directions, you’ll be able to reach more potential customers – and be able to convince them that they should be purchasing your product or service.

Mix your marketing efforts up. Don’t allow yourself to get stuck in a rut of simply sending out direct mail or advertising through an e-mail marketing campaign. Try something new.

Maybe you could send out a promotional item such as a pen once a month, and then follow up with a direct mailing that advertises a discount on your product or service the following week.

Keep things fresh.

People will see you as innovative – after all you’re always doing something new and they’ll never know what to expect next. This will give your business a reputation for professionalism and creativity, two important traits to customers.

Your clients don’t want to work with stuffy businessmen, but rather creative entrepreneurs who put thought into their customer’s needs and wants.

Marketing can take time to pay off.

However, you will notice that some efforts are more effective than others. Don’t waste your time and, more importantly your money, on marketing tools that clearly aren’t working. If your television commercial hasn’t brought in a single customer or made the phone ring, cancel the ad and book a radio spot instead.

Remember…You will have to experiment to find the best combination of marketing strategies and tools for your business.

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Article Tags: businessmen, creative entrepreneurs, creativity, direct mail, direct mailing, e mail marketing, hasn, marketing campaign, marketing efforts, marketing strategies, marketing tools, money, professionalism, promotional item, radio spot, reputation, television commercial



Related Forum Posts
Online vs. Offline Marketing - I think it really depends on your business model. For example, for my company I do mostly online marketing. It's the most cost effective way to create awareness and I have a way to monetize the traffic. It's hard to run a website based business without online marketing. I have done some offline marketing in the form of media interviews, seminars, conferences, etc. but the results pale in comparison to what I can generate online. There are also many successful offline businesses that don't use any online marketing efforts. Depending on your business model sometimes referrals are the best way to grow as supposed to web marketing. I think it's hard to find a business that could not benefit from both online and marketing efforts but depending on your business model (and the personality of the owner) most entrepreneurs typically skew towards one over the other.
Re: Best Internet Marketing Strategies - [quote="PromoBusiness":1g6hv9hl]I would honestly say, don't put all of your eggs in one basket. Years ago I was so proud to say that I could 'sell' to anyone in any industry. Over time I realized that certain industries were much more lucrative in terms of commissions and order quantity. I think the same idea definitely exists in internet advertising - if you are looking to one or two single sources of online marketing, you aren't seeing the whole picture. Keep with it, and try and make some kind of consistant effort.[/quote:1g6hv9hl] Yes, that's the best approach. While it's important to learn and understand one strategy at a time, it's also just important to broaden your efforts. Let's face it, we can't all be masters at any one strategy. It's best to diversify and make the most of our marketing efforts and reach the widest range of people as possible. Consistency is the key. Keep at it everyday, and you'll see results.
Re: Best Internet Marketing Strategy - Sites don't become leaders in their field because of advanced SEO tactics, hey become leaders because they serve their audience the best. A great product (i.e a great site) is a very powerful marketing tool and makes all your other marketing efforts a lot more effective.
SEO Software and Tools - Hello everyone, SEO is getting to be one of the most important marketing tactics for entrepreneurs these days - what tools / software / resources are you using to help with your SEO efforts?
Re: Best Internet Marketing Strategies - [quote="Alan Mater":39r4ytcq][quote="PromoBusiness":39r4ytcq]I would honestly say, don't put all of your eggs in one basket. Years ago I was so proud to say that I could 'sell' to anyone in any industry. Over time I realized that certain industries were much more lucrative in terms of commissions and order quantity. I think the same idea definitely exists in internet advertising - if you are looking to one or two single sources of online marketing, you aren't seeing the whole picture. Keep with it, and try and make some kind of consistant effort.[/quote:39r4ytcq] Yes, that's the best approach. While it's important to learn and understand one strategy at a time, it's also just important to broaden your efforts. Let's face it, we can't all be masters at any one strategy. It's best to diversify and make the most of our marketing efforts and reach the widest range of people as possible. Consistency is the key. Keep at it everyday, and you'll see results.[/quote:39r4ytcq] Don't put all your eggs in one basket but don't spread yourself too thin either. If you try too many things at once you will end up getting nowhere with any one of them. A nice balance is key.


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