Do you reach a global market
Do you reach a global market
In the age of the internet, it is possible to reach many of them. According to World Internet Stats (www.internetworldstats.com) there are approximately 1.3 billion internet users.
When a company becomes a global marketer, it views the entire world as its market place and makes only a few adjustments to its product or service to accommodate local conditions. Global Brands like Coca Cola; Nike; Ford, etc make very few changes to their products but reach a global market.
If you already have on-line marketing strategies, you’ll appreciate the benefits of the internet. However, if your current marketing is constrained to off-line marketing you may be missing out on a global market.
One of the most popular ways to reach a global market is to have a web site.
Too many small businesses fail to believe in the web as a business tool. A website doesn’t have to be used solely to sell your products. It can be used to let potential customers know you are there. For small businesses particularly those that rely on a local customer base this can be an invaluable source of additional customer enquiries.
For companies who are now considering gaining web presence I would urge them to go for it. You have nothing to lose and a lot to gain. You do not need to sell on the web to have a meaningful website. In many cases a business website can be used purely for lead generation.
Many businesses rely on customers from the local area. Typically these would advertise locally and in doing so would receive a stream of local customers. In this situation I believe this business is losing out on an additional extra stream of customers by not having a company website. Just imagine how many people go to an internet search engine looking for your service. Remember if you don’t buy the lotto ticket you’ll never win the prize!
If you have experience in building a website then you may be able to achieve this part on your own. If not then you would be best to leave this to a web design company. Developing a website is not something you do half hearted. You do want to convert as many users as possible, an unprofessional looking website is not going to achieve this.
You’ll need at least the following:
Homepage: An introduction to the potential customer. Very general information and a phone number
About us: Go into a lot of detail about the company. Give the customer a lot of information about the company.
Contact us: Let the potential customer get in touch by email, ‘phone or by mail. It is also a good idea to use a feedback form so the user can contact you directly from the webpage. Another idea that can work well is a “call me” feature. The user supplies their phone number and a time. Someone then calls them back at the time specified.
If you want to go global, try this quick geography test. It will take you 5 minutes but it’s fun and will test your knowledge. I achieved 379, 498 the first time around…see if you can do better.
Do you reach a global market - To learn more about this author, visit Mark Gwilliam's Website.
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How many do you attempt to reach? Perhaps you concentrate on your domestic market only. What if you looked overseas? How would you promote your service or products to them?
In the age of the internet, it is possible to reach many of them. According to World Internet Stats (www.internetworldstats.com) there are approximately 1.3 billion internet users.
When a company becomes a global marketer, it views the entire world as its market place and makes only a few adjustments to its product or service to accommodate local conditions. Global Brands like Coca Cola; Nike; Ford, etc make very few changes to their products but reach a global market.
If you already have on-line marketing strategies, you’ll appreciate the benefits of the internet. However, if your current marketing is constrained to off-line marketing you may be missing out on a global market.
One of the most popular ways to reach a global market is to have a web site.
Too many small businesses fail to believe in the web as a business tool. A website doesn’t have to be used solely to sell your products. It can be used to let potential customers know you are there. For small businesses particularly those that rely on a local customer base this can be an invaluable source of additional customer enquiries.
For companies who are now considering gaining web presence I would urge them to go for it. You have nothing to lose and a lot to gain. You do not need to sell on the web to have a meaningful website. In many cases a business website can be used purely for lead generation.
Many businesses rely on customers from the local area. Typically these would advertise locally and in doing so would receive a stream of local customers. In this situation I believe this business is losing out on an additional extra stream of customers by not having a company website. Just imagine how many people go to an internet search engine looking for your service. Remember if you don’t buy the lotto ticket you’ll never win the prize!
If you have experience in building a website then you may be able to achieve this part on your own. If not then you would be best to leave this to a web design company. Developing a website is not something you do half hearted. You do want to convert as many users as possible, an unprofessional looking website is not going to achieve this.
You’ll need at least the following:
Homepage: An introduction to the potential customer. Very general information and a phone number
About us: Go into a lot of detail about the company. Give the customer a lot of information about the company.
Contact us: Let the potential customer get in touch by email, ‘phone or by mail. It is also a good idea to use a feedback form so the user can contact you directly from the webpage. Another idea that can work well is a “call me” feature. The user supplies their phone number and a time. Someone then calls them back at the time specified.
If you want to go global, try this quick geography test. It will take you 5 minutes but it’s fun and will test your knowledge. I achieved 379, 498 the first time around…see if you can do better.
Do you reach a global market - To learn more about this author, visit Mark Gwilliam's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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