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How to write a perfect headline for your next ad

Guest post by: Mark Gwilliam

Article Overview: Perfect headline for ad

How to write a perfect headline for your next ad

What’s the most important part of any ad or sales letter?
The headline, of course.
What’s the hardest part to get right?
The headline.
That’s correct. The headline will make – or break – your ad and it’s the toughest part to write. Until now, that is.
Instead of struggling to create a headline that will get you the action you need, what if you could simply answer 4 simple questions and press 1 button to get 100 killer headlines? And… wait… what if it only took 17 seconds?
That’s okay. I didn’t believe it either until I saw this amazing software in action. Check out this online video to see Shawn Casey actually create 100 superb headlines:
We’ve all struggled to create great headlines. Some work. Most don’t. What an exercise in futility. You can waste so much time and energy. And who can afford to hire a copywriter. Forget it.
That’s why I was so excited to discover this software. Anyone can create killer headlines – no experience necessary.
You’ll experience new feelings of calmness and control as open the software. You’ll enjoy the simplicity of entering short answers to 4 easy questions. You’ll be astonished as you push 1 button and create 100 killer headlines.
And the best part is… you’ll love the results you get when these new headlines get your ads the response you deserve.
So…
Stop struggling with headlines.
Stop settling for mediocre results.
Stop doing things the hard way.
Grab your copy of this software now and enjoy new success.

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Related Forum Posts
Write a great headline - Whether it's online or on paper, I think a great headline (with a good picture if possible) can draw a reader into the body copy. In "The Copywriter's Handbook", Robert Bly says "On average, five times as many people read the headline as read the body copy...The best headlines appeal to people's self-interest, or give news...Your headline can perform four different tasks: 1. Get attention. 2. Select the audience. 3. Deliver a complete message. 4. Draw the reader into the body copy." (pg. 15 & 16). Personally, I only read Yahoo! or online news if there's a captivating headline.
Re: Tactics for Blog Traffic - Another thing to focus on is the headline. A witty, intriguing, and dare I say "boastful", keyword-rich headline will pull in traffic.
Re: Top Banner Help - Hi Kevin - I like the idea - I'm not sure that "the juice is worth the squeeze" for this initiative but maybe we should get a group of toronto forum members together and take a new picture! I've also edited the top banner so that the second headline has orange text - I tried the main headline but it just looked too overwhelming. What do you think?
Re: Review My: e-product sales letter - Hi Evan, I just had a quick look at your sales letter. I like the informative "editorial" style. I'm not too sure about the second point in the headline ("prove your critics wrong")... I think the headline may be trying to cover too many bases instead of hitting us with the strongest specific benefit... "How to..." is a good start. Another option is to ask a "Does a well written business plan really (do xyz)?" That will lead the reader into the editorial where you can then provide the evidence that it does - and that your product is the only one around to deliver such a plan... I noticed that the money back guarantee is only in the P.S. I think you need to put it right above the Paypal button, in a box, in bold type with a "guarantee seal". The P.S. will then reinforce it. If there is a strong statement from one of the testimonials, how about taking the statement and placing it above the headline? DH
Re: Twitter List and Hash Tags? - This is a perfect example of hash tags. Thanks a ton. Sometime, I need to have enough patience to get the perfect thing. Robert


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