Create an Opportunity to Reconnect Whatever your business, ensure that you get more than just one opportunity to showcase your knowledge, skills or products.
For example, if you're a builder trying to win a contract, you should do more than just give your prospect your business card.
After the initial contact, arrange a follow-up meeting where you can give him a free assessment on probable costs of construction or renovation. This follow-up meeting is a great opportunity for reinforcing your target client's recognition and recall of your company and an excellent way of enhancing your credibility.
Find a Common Ground Do not rush your customers into making a purchase. After all, customer loyalty and repeat sales are much more valuable than immediate profit. Instead of hustling your customers, try to find a common ground with them.
Find a common interest or hobby to discuss. This will give your customers the chance to get to know you and to stop thinking of you as someone who's merely after their money.
By using trust and character as the foundation of your marketing strategies, you can increase your conversion rates, gain bigger sales and create long-term business relationships.
Aligning Goals Get to know your prospect's goals as well as his concerns and perceptions about your product and industry. This will help you improve your business to better serve your clients; it will also help you work out a more effective sales pitch and find a unique selling point on which you can focus.
Keep in Touch Even if a sale falls through, you shouldn't cross your prospect off your marketing list.
Keep in touch by sending him useful and interesting information via email; you can use an autoresponder program to automate this. This will help you earn your prospect's recognition. You will also be easier to recall when your prospect needs a product or service in your industry.
Follow the above tips and watch your conversion rates rise. They will be even more effective if you don't neglect the other important elements of your marketing strategy.
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Tactics to increase your sales conversion rates - To learn more about this author, visit Mark Gwilliam's Website.
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Mark Gwilliam
(Visit Mark's Website)
Mark Gwilliam, FCCA, uses his
international experience to coach small
business owners on how to run successful
businesses. He combines his natural
enthusiasm for sharing his knowledge with
his proven ability to provide practical
down-to-earth solutions for his clients.
He has written several books and owns
several companies which offer small
business owners integrated business
solutions. He writes several business
articles in his weekly newsletters “The
Bizness” and “Successful Marketing
Strategies”. To read these and to have
access to more tools and resources to
turbo charge your business, visit his
sites at www.thema
rketingdude.com and www.mark-gwi
lliam.com
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