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Tactics to increase your sales conversion rates

Written by: Mark Gwilliam

Article Overview: In golf, your perfect downswing and backswing will end in a mis-hit if you don't have a proper follow-through. Likewise, in marketing, your marvellous ad and outstanding product launch will net you no sales if you don't have a great follow-up plan. Marketing experts will tell you that it takes more than one encounter to convince customers to buy. Thus, you should make not only a good first impression but also a lasting one. Here are a few tips to accomplish this:

Tactics to increase your sales conversion rates

Create an Opportunity to Reconnect

Whatever your business, ensure that you get more than just one opportunity to showcase your knowledge, skills or products.

For example, if you're a builder trying to win a contract, you should do more than just give your prospect your business card.

After the initial contact, arrange a follow-up meeting where you can give him a free assessment on probable costs of construction or renovation. This follow-up meeting is a great opportunity for reinforcing your target client's recognition and recall of your company and an excellent way of enhancing your credibility.

Find a Common Ground

Do not rush your customers into making a purchase. After all, customer loyalty and repeat sales are much more valuable than immediate profit. Instead of hustling your customers, try to find a common ground with them.

Find a common interest or hobby to discuss. This will give your customers the chance to get to know you and to stop thinking of you as someone who's merely after their money.
By using trust and character as the foundation of your marketing strategies, you can increase your conversion rates, gain bigger sales and create long-term business relationships.

Aligning Goals

Get to know your prospect's goals as well as his concerns and perceptions about your product and industry. This will help you improve your business to better serve your clients; it will also help you work out a more effective sales pitch and find a unique selling point on which you can focus.

Keep in Touch

Even if a sale falls through, you shouldn't cross your prospect off your marketing list.
Keep in touch by sending him useful and interesting information via email; you can use an autoresponder program to automate this. This will help you earn your prospect's recognition. You will also be easier to recall when your prospect needs a product or service in your industry.

Follow the above tips and watch your conversion rates rise. They will be even more effective if you don't neglect the other important elements of your marketing strategy.
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Article Tags: business card, common ground, conversion rates, credibility, customer loyalty, effective sales, email, free assessment, knowledge skills, marketing strategies, money, perceptions, renovation, repeat sales, sales pitch, showcase, target client, term business relationships, unique selling point



Related Forum Posts
Re: Kevin's Case Study #7 - How do you promote your new book? - [quote="orxan":kako3o5q]Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan[/quote:kako3o5q] Hi Orxan, What are some Google AdWords techniques you can share with us that generate 25-30% conversion rates? Thanks
Re: Kevin's Case Study #7 - How do you promote your new book? - Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan
Re: Testing and Tracking Online Marketing Strategies - [quote="WebBizIdeas.com":6lglgsk5]Hi, Are you testing using Google PPC or organically? Can you give me an example? Have you set a testing budget or do you have previous conversion rates you are basing your results on? Jeff[/quote:6lglgsk5] Hi Jeff, I am not using PPC, but I do have Google ads on my sites and blogs. The big question is how long do you test, and what is a good conversion rate? On traffic exchanges, how long do you keep a link before dropping it? For article marketing - Do you keep using the same resource box? how often do you change it?
Re: Is Bulk Mailing useful for promotion - I agree with Trent. If your thinking of buying a bulk email package don't waste your money. The conversion rates for those types of mailing are less than 100th of a percent. Cheers, Zac
Re: Testing and Tracking Online Marketing Strategies - Hi, Are you testing using Google PPC or organically? Can you give me an example? Have you set a testing budget or do you have previous conversion rates you are basing your results on? Jeff


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