Improving Your Average Order Size With Internet Merchandising Fundamentals
Improving Your Average Order Size With Internet Merchandising Fundamentals
1)the customer wants; products they realized as a need and the benefits of your product or service
2)are priced competitively compared to similar products or services offered on other websites
Oh, Yes! You can attract Visitors to your site and then entice them to migrate around your website with offers like Savings, Discount, and Free Shipping. But, at the end of the day, your Potential Customers will shop and compare. With comparative shopping tools like Froogle, the buying public can easily compare prices: item for item.
Having worked in a family-run grocery store, in addition to co-owning a franchise health and life style business with my wife, I know that the practice of selling and merchandising in these 'mortar and brick' businesses applies equally well to the world of online web-based shopping.
As a Merchant, your challenge is to raise the bar, eliminating the item to item price comparisons. Stop the 'onesy twosy' product comparisons and create a greater value for the customer. Here is where solid merchandising practices take effect.
In the world of retail, merchandising is the difference between selling one product and selling volume. To do this effectively, you must consider:
1)Product placement (on the website and web page rather than on the shelf or display window)
2)Product Value/Bundles (the benefit of buying more or a complete set)
3)Pricing for a higher value product bundle (buy more save more)
4)Create Value Groupings around seasonal or special events (sell to emotionally charged events)
Look at your products item by item:
1)Place items in customer logical categories, then
1.create icons, buttons to easily identify the items(s) and
2.allow the customer to migrate there (easily and within three or fewer number of clicks)
2) Group individual but related products into NEW Product Bundles
3) Price these New Product bundles showing savings of 10, 15, even 25%
Follow these points when merchandising your products and you will have succeeded in
1.Increasing your average order size
2.Reducing the one-to-one price comparisons
3.Giving the customer a more valued product.
For online selling, merchandising is the key element in Retail Sales.
Improving Your Average Order Size With Internet Merchandising Fundamentals - To learn more about this author, visit Carl Chesal's Website.
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Having mastered the Laws of Search Engine Optimization (SEO), you are now receiving good traffic (visitor numbers) on your website. Your challenge now is converting this traffic from Visitors to Buying Customers. The whole conversion exercise, among other things, requires a website that has a good design. Notice I say a “good” web design. The website does not have to be perfectly designed, with Flash or fancy scrolling effects. It has to be good – something your Visitor (Potential Customer) can navigate through easily. But moreover, your website has to offer products or services that:
1)the customer wants; products they realized as a need and the benefits of your product or service
2)are priced competitively compared to similar products or services offered on other websites
Oh, Yes! You can attract Visitors to your site and then entice them to migrate around your website with offers like Savings, Discount, and Free Shipping. But, at the end of the day, your Potential Customers will shop and compare. With comparative shopping tools like Froogle, the buying public can easily compare prices: item for item.
Having worked in a family-run grocery store, in addition to co-owning a franchise health and life style business with my wife, I know that the practice of selling and merchandising in these 'mortar and brick' businesses applies equally well to the world of online web-based shopping.
As a Merchant, your challenge is to raise the bar, eliminating the item to item price comparisons. Stop the 'onesy twosy' product comparisons and create a greater value for the customer. Here is where solid merchandising practices take effect.
In the world of retail, merchandising is the difference between selling one product and selling volume. To do this effectively, you must consider:
1)Product placement (on the website and web page rather than on the shelf or display window)
2)Product Value/Bundles (the benefit of buying more or a complete set)
3)Pricing for a higher value product bundle (buy more save more)
4)Create Value Groupings around seasonal or special events (sell to emotionally charged events)
Look at your products item by item:
1)Place items in customer logical categories, then
1.create icons, buttons to easily identify the items(s) and
2.allow the customer to migrate there (easily and within three or fewer number of clicks)
2) Group individual but related products into NEW Product Bundles
3) Price these New Product bundles showing savings of 10, 15, even 25%
Follow these points when merchandising your products and you will have succeeded in
1.Increasing your average order size
2.Reducing the one-to-one price comparisons
3.Giving the customer a more valued product.
For online selling, merchandising is the key element in Retail Sales.
Improving Your Average Order Size With Internet Merchandising Fundamentals - To learn more about this author, visit Carl Chesal's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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