Reality Internet Marketing It Takes Time to Build Your Internet Business Remember Magic Stone Soup
Reality Internet Marketing It Takes Time to Build Your Internet Business Remember Magic Stone Soup
Most likely you have received one or two calls per week from a number of Internet Marketing companies who promise you the glories of improving one or more of these:
1. Your traffic by establishing reciprocal links
2. Your Google Ranking through Hundreds of Directory registrations (registrations that are repeated 2 -4 times each month)
3. Web Traffic through writing articles for eZines and BLOGS
4. Traffic (up from the number of Visitors you now have – whatever that number is) using Marketing using email campaigns
5. Search Engine Page inclusions based on the proper selection, webpage positioning and page density of Keywords, Meta Descriptions and Meta Keywords to improve search bot sweeps of your site.
6. Search Engine Page Inclusions with XML and ROR sitemaps for Google and Yahoo Search Bots
7. Pay Per Click (PPC) campaigns
8. Web Banner campaigns
9. Advertising Revenue through Affiliate Programs, Adsense, el al
Each Marketing Company will pitch you the importance of their company's offering providing you the “winning formula for the Internet Selling Bonanza”. Well almost!
Take it from me - someone who operated a “mortar and brick” business: a franchise that offered a great new way to merchandise healthy life style products and services. We all want to hear how quickly we can make thousands and thousands of dollars as a Retail Merchant. We all get convinced by a few of these “get the sales quicker” Internet Marketing Companies pitch that their product or service will vault us into Conversions (fancy name for Internet Sales) with unbelievable speed.
We entrepreneurs, each and every one of us, must first buy into the concept, the products, the vision of demand for the products and services offered. Our hope for a successful business, coupled with our zeal to quickly start our business, clouds our vision in applying the basics of building a business. Beware these purveyors of “Business Bliss”!
I am often reminded of a story we read back in elementary school called Stone Soup. It is fable about a traveling Minstrel who had devised a simply ingenious way of obtaining food at each of his stop-over destinations. The housewife invites the Minstrel into her home intrigued by the promise of a “Magic Stone” capable of turning plain boiling water into a delicious soup.
While the Minstrel is stirring the Magic Stone (free for the taking from the roadside) in a huge pot of boiling water, he begins to tell the unsuspecting housewife how wonderful the soup is going to taste. He weaves a tale of a tasty and healthy meal for her family. But then he states, “As delicious as this Magic Stone Soup will be, it would be even more delicious if we added a few carrots.” The housewife always obliged and would eagerly add diced carrots to the Magic Stone Soup.
The Minstrel would continue this charade of suggesting other vegetables to enhance an already excellent tasting Magic Stone Soup. And the housewife, or another person in the village or town, would eagerly add what vegetable the Minstrel suggested to the soup pot. At the end of the story, the soup created was a great soup, filled with vegetables donated by the towns people! This Magic Stone Soup is then shared with the lady of the house, and the whole town. Once he has had his fill of soup, the Minstrel would remove his Magic Stone and continue on his way to the next village or town. This is the technique used by many Internet Marketing Service companies – Stone Soup Selling. They start you with something simple (and free or of little value) and before you know it, you have to invest more of your money and time to make what they originally sold you work.
I will agree that a balanced approach toward applying ALL of the items above (and more) are necessary for getting people to your website. But getting them to move from Visitors (browsers) to Sales Conversions (buyers) requires good old merchandising and pricing and promotion techniques as well.
So don't buy into the Stone Soup 'Quick Fix' messages delivered by most of these Internet Marketing Companies. Like any business, whether it be Mortar 'n Brick or Internet, it takes months to years to build a loyal client base and reap your Merchant Fortunes. Be patient. Be diligent. Apply the many aspects of marketing; whether it is the
FIVE P's: People, Price, Product, Promotion, Place or
FIVE C's: Customer Solution (benefits), Customer Cost (competitive) , Convenience (right to your door), Communication (engage emotion, information).
Remember: there is no such thing as a quick road to riches (at least not morally and legally). There is no magic Stone Soup. Beware the “Minstrels of who weave a tale of Quick Money”.
Reality Internet Marketing It Takes Time to Build Your Internet Business Remember Magic Stone Soup - To learn more about this author, visit Carl Chesal's Website.
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You bought into the Internet Merchant Dream. You now have one or more websites selling products online that you are convinced are in great demand. Now that the entire internet world becomes your customer base, you figure that your sales will blossom your websites into a 'Wal-mart of Websites”!
Most likely you have received one or two calls per week from a number of Internet Marketing companies who promise you the glories of improving one or more of these:
1. Your traffic by establishing reciprocal links
2. Your Google Ranking through Hundreds of Directory registrations (registrations that are repeated 2 -4 times each month)
3. Web Traffic through writing articles for eZines and BLOGS
4. Traffic (up from the number of Visitors you now have – whatever that number is) using Marketing using email campaigns
5. Search Engine Page inclusions based on the proper selection, webpage positioning and page density of Keywords, Meta Descriptions and Meta Keywords to improve search bot sweeps of your site.
6. Search Engine Page Inclusions with XML and ROR sitemaps for Google and Yahoo Search Bots
7. Pay Per Click (PPC) campaigns
8. Web Banner campaigns
9. Advertising Revenue through Affiliate Programs, Adsense, el al
Each Marketing Company will pitch you the importance of their company's offering providing you the “winning formula for the Internet Selling Bonanza”. Well almost!
Take it from me - someone who operated a “mortar and brick” business: a franchise that offered a great new way to merchandise healthy life style products and services. We all want to hear how quickly we can make thousands and thousands of dollars as a Retail Merchant. We all get convinced by a few of these “get the sales quicker” Internet Marketing Companies pitch that their product or service will vault us into Conversions (fancy name for Internet Sales) with unbelievable speed.
We entrepreneurs, each and every one of us, must first buy into the concept, the products, the vision of demand for the products and services offered. Our hope for a successful business, coupled with our zeal to quickly start our business, clouds our vision in applying the basics of building a business. Beware these purveyors of “Business Bliss”!
I am often reminded of a story we read back in elementary school called Stone Soup. It is fable about a traveling Minstrel who had devised a simply ingenious way of obtaining food at each of his stop-over destinations. The housewife invites the Minstrel into her home intrigued by the promise of a “Magic Stone” capable of turning plain boiling water into a delicious soup.
While the Minstrel is stirring the Magic Stone (free for the taking from the roadside) in a huge pot of boiling water, he begins to tell the unsuspecting housewife how wonderful the soup is going to taste. He weaves a tale of a tasty and healthy meal for her family. But then he states, “As delicious as this Magic Stone Soup will be, it would be even more delicious if we added a few carrots.” The housewife always obliged and would eagerly add diced carrots to the Magic Stone Soup.
The Minstrel would continue this charade of suggesting other vegetables to enhance an already excellent tasting Magic Stone Soup. And the housewife, or another person in the village or town, would eagerly add what vegetable the Minstrel suggested to the soup pot. At the end of the story, the soup created was a great soup, filled with vegetables donated by the towns people! This Magic Stone Soup is then shared with the lady of the house, and the whole town. Once he has had his fill of soup, the Minstrel would remove his Magic Stone and continue on his way to the next village or town. This is the technique used by many Internet Marketing Service companies – Stone Soup Selling. They start you with something simple (and free or of little value) and before you know it, you have to invest more of your money and time to make what they originally sold you work.
I will agree that a balanced approach toward applying ALL of the items above (and more) are necessary for getting people to your website. But getting them to move from Visitors (browsers) to Sales Conversions (buyers) requires good old merchandising and pricing and promotion techniques as well.
So don't buy into the Stone Soup 'Quick Fix' messages delivered by most of these Internet Marketing Companies. Like any business, whether it be Mortar 'n Brick or Internet, it takes months to years to build a loyal client base and reap your Merchant Fortunes. Be patient. Be diligent. Apply the many aspects of marketing; whether it is the
FIVE P's: People, Price, Product, Promotion, Place or
FIVE C's: Customer Solution (benefits), Customer Cost (competitive) , Convenience (right to your door), Communication (engage emotion, information).
Remember: there is no such thing as a quick road to riches (at least not morally and legally). There is no magic Stone Soup. Beware the “Minstrels of who weave a tale of Quick Money”.
Reality Internet Marketing It Takes Time to Build Your Internet Business Remember Magic Stone Soup - To learn more about this author, visit Carl Chesal's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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