7 Reasons Every Company Needs a Website
7 Reasons Every Company Needs a Website
Generate more leads
These days, the most common complaint I hear from growing companies is “we need more leads”. A website can help. Any site that has “can’t-find-it-anywhere-else” information attracts prospects, and if the site attracts enough of them, you’ll gain a following. From followings, leads are generated.
Qualify those leads
When surfers visit your site, you should always encourage them to take the next step. Whether this is purchasing one of your products, signing up for an online newsletter or filling out a survey, your visitors want to know what to do next. Provide them with several different ways to respond and your website will separate browsers from buyers.
Attract new visitors
Web surfers are not traditional bricks and mortar types. Most are comfortable stopping by, introducing themselves and even purchasing your products without ever meeting you face to face.
Stay open round-the-clock
We all know how disappointing it is to drive to a store only to find it closed. With a website in today’s market, any company can be open for its customers 24/7. Even though your employees are sleeping when an inquiry comes in at 2 a.m., your customers appreciate that you were open when it was most convenient for them.
Increase media access to your company
A good website offers a press room so media editors and reporters can help themselves to the information they need. You’ll find that there’s a direct correlation between how accessible your website is to the media and the number of media contacts your company gets.
Self-serve service
The Post Office now offers an online service called Delivery Confirmation. After paying an additional 40 cents at the postal counter, you can track online where your package is in the mail system. What was once an overhead service for the Post Office is now a self-service function for its customers (and a new source of revenue). What if your company could transfer service functions to its website like obtaining owners manuals, tracking shipments or answering frequently asked questions?
Load sales tools onto your site
One of my clients loads their latest PowerPoint presentations onto their website. That way, a sales rep in Boston can give a presentation to a prospect in Wyoming without either of them leaving their offices. Think of the travel savings if you adopted this approach.
7 Reasons Every Company Needs a Website - To learn more about this author, visit Jay Lipe's Website.
Like this article? Share it with your friends
A lot of brick & mortar companies still don’t have websites and they seem fine with that decision. But is it a good one? I don’t think so. In fact, I think any company without a website in their marketing plan is shooting itself in the foot. Here are all the things a website can do for your company:
Generate more leads
These days, the most common complaint I hear from growing companies is “we need more leads”. A website can help. Any site that has “can’t-find-it-anywhere-else” information attracts prospects, and if the site attracts enough of them, you’ll gain a following. From followings, leads are generated.
Qualify those leads
When surfers visit your site, you should always encourage them to take the next step. Whether this is purchasing one of your products, signing up for an online newsletter or filling out a survey, your visitors want to know what to do next. Provide them with several different ways to respond and your website will separate browsers from buyers.
Attract new visitors
Web surfers are not traditional bricks and mortar types. Most are comfortable stopping by, introducing themselves and even purchasing your products without ever meeting you face to face.
Stay open round-the-clock
We all know how disappointing it is to drive to a store only to find it closed. With a website in today’s market, any company can be open for its customers 24/7. Even though your employees are sleeping when an inquiry comes in at 2 a.m., your customers appreciate that you were open when it was most convenient for them.
Increase media access to your company
A good website offers a press room so media editors and reporters can help themselves to the information they need. You’ll find that there’s a direct correlation between how accessible your website is to the media and the number of media contacts your company gets.
Self-serve service
The Post Office now offers an online service called Delivery Confirmation. After paying an additional 40 cents at the postal counter, you can track online where your package is in the mail system. What was once an overhead service for the Post Office is now a self-service function for its customers (and a new source of revenue). What if your company could transfer service functions to its website like obtaining owners manuals, tracking shipments or answering frequently asked questions?
Load sales tools onto your site
One of my clients loads their latest PowerPoint presentations onto their website. That way, a sales rep in Boston can give a presentation to a prospect in Wyoming without either of them leaving their offices. Think of the travel savings if you adopted this approach.
7 Reasons Every Company Needs a Website - To learn more about this author, visit Jay Lipe's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Jay's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Business Success By Design Disappearing Leader Winning Sales Letter Relational Software JV Considerations |
|
 | ||
 |
The Top 10 ProBlogger Posts
Best Posts for Bloggers | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
