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How to Successfully Market Your Website

Written by: Jay Lipe

Article Overview: Once you build a website, your job is only half done. Now, you must market it to your prospects so they visit—often. Here are some of the most common ways to market your website:

How to Successfully Market Your Website

Once you build a website, your job is only half done. Now, you must market it to your prospects so they visit—often. Here are some of the most common ways to market your website:

Offer freebies

The web was actually created to enable the free exchange of information. Only in the past 15 years, has it given rise to commerce. To honor that spirit of free information, make sure your site gives people the information they need, for free. Offer free white papers, articles, free downloads, research findings or blogs. Once you do this, the viral nature of the web will take over and visitors will refer your site to others.

Drive traffic to your site with traditional media

Every one of these traditional marketing vehicles should feature your web address: Business cards, letterhead, envelopes, invoices, fax cover sheets, trade show materials, company vehicles, signs, voicemails, press releases, media kits, advertisements and direct mail pieces.

Submit to the top search engines

Google dominates today’s search engine market, but don’t overlook others such as MSN and Yahoo. At my site, www.emergemarketing.com, these three engines account for 93% of all visitors. If you’re unfamiliar with search engine submission, consult an expert like Ed Kohler.

Build links to your site

To increase your site’s visibility, first increase the number of links it has to other sites. Find appropriate sites to link with to first checking out your competitors’ sites. Who do they link to? Then, visit Google and type in keywords that you feel are relevant to your site. Which sites come up? Chances are good that these same sites would be good link sites for yours. The more links you create with high traffic sites, the higher your search rankings will be.

Add your address to a signature file

Your signature file is the several lines of text that appear automatically at the end of each email message you send. Adding a link to your website (along with your phone number and email address) in your signature is equivalent to attaching a business card to each email you send. If I’m your prospect and you’ve just emailed me, I can now click on the link to your site and take the next step to learn more about your company.

Encourage sign-ups

At your site you can encourage visitors to sign up to receive regular communications from your company. Whether these are email newsletters, promotional emails or product updates is up to you. Use your site as a guest register to capture email addresses for future marketing use.

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Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: How should i promote a new website? - ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office... I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing). If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature. That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator. Hope that sparks some new ideas.
Re: Ideas For Business - Hello Lucy, you may consider this list for Ideas for Business: (Top 23 list) Rank Company 1 Google 2 Genentech 3 Wegmans Food Markets 4 Container Store 5 Whole Foods Market 6 Network Appliance 7 S.C. Johnson & Son 8 Boston Consulting Grp. 9 Methodist Hospital Sys. 10 W.L. Gore & Associates 11 Cisco Systems 12 David Weekley Homes 13 Nugget Market 14 Qualcomm 15 American Century Invest. 16 Starbucks Coffee 17 Quicken Loans 18 Station Casinos 19 Alston & Bird 20 QuikTrip 21 Griffin Hospital 22 Valero Energy 23 Vision Service Plan
Re: Do Women Play the Stock Market? - I also play Stock Market.....
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.


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