How to Successfully Market Your Website
How to Successfully Market Your Website
Offer freebies
The web was actually created to enable the free exchange of information. Only in the past 15 years, has it given rise to commerce. To honor that spirit of free information, make sure your site gives people the information they need, for free. Offer free white papers, articles, free downloads, research findings or blogs. Once you do this, the viral nature of the web will take over and visitors will refer your site to others.
Drive traffic to your site with traditional media
Every one of these traditional marketing vehicles should feature your web address: Business cards, letterhead, envelopes, invoices, fax cover sheets, trade show materials, company vehicles, signs, voicemails, press releases, media kits, advertisements and direct mail pieces.
Submit to the top search engines
Google dominates today’s search engine market, but don’t overlook others such as MSN and Yahoo. At my site, www.emergemarketing.com, these three engines account for 93% of all visitors. If you’re unfamiliar with search engine submission, consult an expert like Ed Kohler.
Build links to your site
To increase your site’s visibility, first increase the number of links it has to other sites. Find appropriate sites to link with to first checking out your competitors’ sites. Who do they link to? Then, visit Google and type in keywords that you feel are relevant to your site. Which sites come up? Chances are good that these same sites would be good link sites for yours. The more links you create with high traffic sites, the higher your search rankings will be.
Add your address to a signature file
Your signature file is the several lines of text that appear automatically at the end of each email message you send. Adding a link to your website (along with your phone number and email address) in your signature is equivalent to attaching a business card to each email you send. If I’m your prospect and you’ve just emailed me, I can now click on the link to your site and take the next step to learn more about your company.
Encourage sign-ups
At your site you can encourage visitors to sign up to receive regular communications from your company. Whether these are email newsletters, promotional emails or product updates is up to you. Use your site as a guest register to capture email addresses for future marketing use.
How to Successfully Market Your Website - To learn more about this author, visit Jay Lipe's Website.
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Once you build a website, your job is only half done. Now, you must market it to your prospects so they visit—often. Here are some of the most common ways to market your website:
Offer freebies
The web was actually created to enable the free exchange of information. Only in the past 15 years, has it given rise to commerce. To honor that spirit of free information, make sure your site gives people the information they need, for free. Offer free white papers, articles, free downloads, research findings or blogs. Once you do this, the viral nature of the web will take over and visitors will refer your site to others.
Drive traffic to your site with traditional media
Every one of these traditional marketing vehicles should feature your web address: Business cards, letterhead, envelopes, invoices, fax cover sheets, trade show materials, company vehicles, signs, voicemails, press releases, media kits, advertisements and direct mail pieces.
Submit to the top search engines
Google dominates today’s search engine market, but don’t overlook others such as MSN and Yahoo. At my site, www.emergemarketing.com, these three engines account for 93% of all visitors. If you’re unfamiliar with search engine submission, consult an expert like Ed Kohler.
Build links to your site
To increase your site’s visibility, first increase the number of links it has to other sites. Find appropriate sites to link with to first checking out your competitors’ sites. Who do they link to? Then, visit Google and type in keywords that you feel are relevant to your site. Which sites come up? Chances are good that these same sites would be good link sites for yours. The more links you create with high traffic sites, the higher your search rankings will be.
Add your address to a signature file
Your signature file is the several lines of text that appear automatically at the end of each email message you send. Adding a link to your website (along with your phone number and email address) in your signature is equivalent to attaching a business card to each email you send. If I’m your prospect and you’ve just emailed me, I can now click on the link to your site and take the next step to learn more about your company.
Encourage sign-ups
At your site you can encourage visitors to sign up to receive regular communications from your company. Whether these are email newsletters, promotional emails or product updates is up to you. Use your site as a guest register to capture email addresses for future marketing use.
How to Successfully Market Your Website - To learn more about this author, visit Jay Lipe's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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