Still dont have a website What are you waiting for
Still dont have a website What are you waiting for
Generate more leads
These days, the most common complaint I hear from growing companies is “we need more leads”. A website can help. Any site that has “can’t-find-it-anywhere-else” information attracts prospects, and if the site attracts enough of them, you’ll gain a following. From followings, leads are generated.
Qualify those leads
When surfers visit your site, you should always encourage them to take the next step. Whether this is purchasing one of your products, signing up for an online newsletter or filling out a survey, your visitors want to know what to do next. Provide them with several different ways to respond and your website will separate browsers from buyers.
Attract new visitors
Web surfers are not traditional bricks and mortar types. Most are comfortable stopping by, introducing themselves and even purchasing your products without ever meeting you face to face.
Stay open round-the-clock
We all know how disappointing it is to drive to a store only to find it closed. With a website in today’s market, any company can be open for its customers 24/7. Even though your employees are sleeping when an inquiry comes in at 2 a.m., your customers appreciate that you were open when it was most convenient for them.
Increase media access to your company
A good website offers a press room so media editors and reporters can help themselves to the information they need. You’ll find that there’s a direct correlation between how accessible your website is to the media and the number of media contacts your company gets.
Self-serve service
The Post Office now offers an online service called Delivery Confirmation. After paying an additional 40 cents at the postal counter, you can track online where your package is in the mail system. What was once an overhead service for the Post Office is now a self-service function for its customers (and a new source of revenue). What if your company could transfer service functions to its website like obtaining owners manuals, tracking shipments or answering frequently asked questions?
Load sales tools onto your site
One of my clients loads their latest PowerPoint presentations onto their website. That way, a sales rep in Boston can give a presentation to a prospect in Wyoming without either of them leaving their offices. Think of the travel savings if you adopted this approach.
Still dont have a website What are you waiting for - To learn more about this author, visit Jay Lipe's Website.
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A lot of brick & mortar companies still don’t have websites and they seem fine with that decision. But is it a good one? I don’t think so. In fact, I think any company without a website in their marketing plan is shooting itself in the foot. Here are all the things a website can do for your company:
Generate more leads
These days, the most common complaint I hear from growing companies is “we need more leads”. A website can help. Any site that has “can’t-find-it-anywhere-else” information attracts prospects, and if the site attracts enough of them, you’ll gain a following. From followings, leads are generated.
Qualify those leads
When surfers visit your site, you should always encourage them to take the next step. Whether this is purchasing one of your products, signing up for an online newsletter or filling out a survey, your visitors want to know what to do next. Provide them with several different ways to respond and your website will separate browsers from buyers.
Attract new visitors
Web surfers are not traditional bricks and mortar types. Most are comfortable stopping by, introducing themselves and even purchasing your products without ever meeting you face to face.
Stay open round-the-clock
We all know how disappointing it is to drive to a store only to find it closed. With a website in today’s market, any company can be open for its customers 24/7. Even though your employees are sleeping when an inquiry comes in at 2 a.m., your customers appreciate that you were open when it was most convenient for them.
Increase media access to your company
A good website offers a press room so media editors and reporters can help themselves to the information they need. You’ll find that there’s a direct correlation between how accessible your website is to the media and the number of media contacts your company gets.
Self-serve service
The Post Office now offers an online service called Delivery Confirmation. After paying an additional 40 cents at the postal counter, you can track online where your package is in the mail system. What was once an overhead service for the Post Office is now a self-service function for its customers (and a new source of revenue). What if your company could transfer service functions to its website like obtaining owners manuals, tracking shipments or answering frequently asked questions?
Load sales tools onto your site
One of my clients loads their latest PowerPoint presentations onto their website. That way, a sales rep in Boston can give a presentation to a prospect in Wyoming without either of them leaving their offices. Think of the travel savings if you adopted this approach.
Still dont have a website What are you waiting for - To learn more about this author, visit Jay Lipe's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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