Tweet

Strategic Branding Questions

Written by: Jay Lipe

Article Overview: There’s a heightened interest in branding these days. For small businesses, it can be one of the most important marketing programs of all. As you launch (or relaunch) a branding campaign, take a look through these strategic marketing questions and see if your brand meets them. Then, use the attached checklist to spot branding opportunities…

Strategic Branding Questions

1. What is your brand's vision?
2. What are the good attributes of your brand (or company, or product, or service)?
3. What are the practical benefits associated with your brand?
4. What are the bad aspects of your brand, and how can you fix them?
5. What emotions are behind customer purchases of your products/services?
6. How is your brand positioned against the competition?
7. Which well-known personality does your brand best represent?
(e.g. Ronald Reagan, Wesley Snipes, Queen Elizabeth, Madonna)
8. Which personality characteristics does this person embrace?
9. Do all elements of your branding strategy integrate with one another?
10. Are these elements delivered consistently?
11. Does your branding effort take into account different cultural aspects at the international
level?
12. Are you investing in your ongoing branding efforts through both time and money?

Related Articles
  Building A Better Brand in the New Year
  How To Improve Your Own Time Management Through Seven Strategic Questions, According To Your Strategic Thinking Business Coach
  Strategic Tips To Help Clients & Customers Remember Your Brand
  Branding: 7 Important Questions and the Straight Answers
  Strategic Business Greeting Tips From Your Strategic Thinking Business Coach

Article Tags:



Related Forum Posts
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Re: Essential Leadership skills - Vision Values Mission Strategic Thinking Decision Making Communication Team Bonding People Development Coaching / Mentoring / Guiding / Grooming Presentation Thanks Robert
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Marketing ideas? - Questions will set you free... And make you Rich [quote="KH_Global":349pds7c]Just ask ask ask. That is it.[/quote:349pds7c]
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Selling On Ebay The Good The Bad And The Ugly

Work Life Balance: Adding White Space

Are You Too Good for Your Job?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.