Top 7 reasons to hire a small business marketing consultant
Top 7 reasons to hire a small business marketing consultant
If you’re like most small businesses you’re not sure. But here are 10 of the best reasons to hire a small business marketing consultant…
1. You have a marketing project that’s beyond your staff’s knowledge– I recently helped a client in the consumer durables industry launch 1) a practical, workable marketing plan and 2) an internet marketing based set of tactics. The client turned to me because I have in-depth knowledge in each of these areas and also because I could transfer that knowledge to the client.
2. You face a critical marketing project that exceeds your in-house resources – If getting a critical marketing project out the door is of utmost importance, why not bring in some interim marketing help? This is especially effective if, after the project is completed, either a full timer is hired or the workload returns to normal.
3. You need an outside marketing perspective – Most growing companies can benefit from an outside assessment of their overall marketing effort. A good small business marketing consultant can come in, knock out the marketing project, and go away, without disrupting your staff. Outside eyes keep a marketing effort fresh.
4. Your expertise is not in small business marketing – Your expertise may be in financial planning, or outsourced human relations work, or manufacturing wood components. But the sad fact is that most small business owners have a functional expertise that is not marketing.
5. You need someone to drive your small business marketing forward – A good small business marketing consultant shows up to work on your marketing. When you see that person in the lobby, or get on the line with them for a group coaching session, you know you’ll be talking about marketing. This is a little like hiring a personal trainer. When you show up at the gym, that person is all business. Same with a small businesses marketing consultant.
6. Homegrown marketing looks too….well…homegrown – I can usually tell when a small business’ marketing is homegrown. There’s a preponderance of vague messages, cheesy artwork and poor production values. All these will get the attention of your market, for the wrong reasons. Turn to a professional small business marketing consultant to help your company stand out from the crowd, for all the right reasons.
7. Focus your small business marketing efforts – Too often when I work with my small business marketing clients, they lack focus. Like most people, they’re great at creating ideas, but fall off sharply when it comes time to execute. Part of the reason for this is a lack of focus; they have too many ideas and so aren’t sure where to start. . If the small business would just focus on a few marketing ideas and implement those relentlessly, they’d find themselves better off. Hire a small business marketing consultant who can help you focus on only the most important marketing ideas.
Jay Lipe has been a small business marketing consultant since 1994. He is president of EmergeMarketing.com, a firm that has helped hundreds of businesses grow through strategic marketing. He is also the author of two marketing books: "The Marketing Toolkit for Growing Businesses" and Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity".
Sign up for his free e-newsletter “Marketing Tips & Tools” at www.emergemarketing.com.
Top 7 reasons to hire a small business marketing consultant - To learn more about this author, visit Jay Lipe's Website.
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Is your small business ready to hire a small business marketing consultant?
If you’re like most small businesses you’re not sure. But here are 10 of the best reasons to hire a small business marketing consultant…
1. You have a marketing project that’s beyond your staff’s knowledge– I recently helped a client in the consumer durables industry launch 1) a practical, workable marketing plan and 2) an internet marketing based set of tactics. The client turned to me because I have in-depth knowledge in each of these areas and also because I could transfer that knowledge to the client.
2. You face a critical marketing project that exceeds your in-house resources – If getting a critical marketing project out the door is of utmost importance, why not bring in some interim marketing help? This is especially effective if, after the project is completed, either a full timer is hired or the workload returns to normal.
3. You need an outside marketing perspective – Most growing companies can benefit from an outside assessment of their overall marketing effort. A good small business marketing consultant can come in, knock out the marketing project, and go away, without disrupting your staff. Outside eyes keep a marketing effort fresh.
4. Your expertise is not in small business marketing – Your expertise may be in financial planning, or outsourced human relations work, or manufacturing wood components. But the sad fact is that most small business owners have a functional expertise that is not marketing.
5. You need someone to drive your small business marketing forward – A good small business marketing consultant shows up to work on your marketing. When you see that person in the lobby, or get on the line with them for a group coaching session, you know you’ll be talking about marketing. This is a little like hiring a personal trainer. When you show up at the gym, that person is all business. Same with a small businesses marketing consultant.
6. Homegrown marketing looks too….well…homegrown – I can usually tell when a small business’ marketing is homegrown. There’s a preponderance of vague messages, cheesy artwork and poor production values. All these will get the attention of your market, for the wrong reasons. Turn to a professional small business marketing consultant to help your company stand out from the crowd, for all the right reasons.
7. Focus your small business marketing efforts – Too often when I work with my small business marketing clients, they lack focus. Like most people, they’re great at creating ideas, but fall off sharply when it comes time to execute. Part of the reason for this is a lack of focus; they have too many ideas and so aren’t sure where to start. . If the small business would just focus on a few marketing ideas and implement those relentlessly, they’d find themselves better off. Hire a small business marketing consultant who can help you focus on only the most important marketing ideas.
Jay Lipe has been a small business marketing consultant since 1994. He is president of EmergeMarketing.com, a firm that has helped hundreds of businesses grow through strategic marketing. He is also the author of two marketing books: "The Marketing Toolkit for Growing Businesses" and Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity".
Sign up for his free e-newsletter “Marketing Tips & Tools” at www.emergemarketing.com.
Top 7 reasons to hire a small business marketing consultant - To learn more about this author, visit Jay Lipe's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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