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How to Set (and Get) the Right Prices - Click To Read Article
Which product feature of yours does every buyer ask about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.
6 Reasons Every Company Needs a Marketing Plan - Click To Read Article
Does your company have a marketing plan? If not, read this article and learn the 6 most common reasons EVERY company needs a marketing plan.
Top 7 reasons to hire a small business marketing consultant - Click To Read Article
When should your small business hire a small business marketing consultant? Here are the Top 10 conditions for hiring this all important member of your small business team.
Keys to Branding Your Growing Business - Click To Read Article
During the 19th and early 20th centuries, a rancher would mark his cattle with a brand. This brand, depicting an image unique to his ranch, distinguished his cattle from another’s in the event of a broken fence. Branding, in today’s modern marketing world, operates much the same way. It seeks to distinguish a product or service from the competition and create a lasting impression in a prospect’s mind.
Service Marketers; How’s Your Packaging? - Click To Read Article
When a shopper picks up a product in a store, what is the first thing they notice? The packaging, right? The same holds true for someone buying a service.
Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.
12 Tips for Standout Website Design - Click To Read Article
If you want your small business website to stand out from the crowd, follow these practical website design tips. If you do, you’ll harvest more traffic, higher conversions and more sales from your site.
How to Gain Confidence in Your Marketing….Once and for All - Click To Read Article
If you're just a little fearful about marketing, try this approach...
Color my World; How to Use Color Effectively in your Marketing - Click To Read Article
How do you feel when you walk into a pink room? What’s your first thought when you see someone dressed entirely in black? Since childhood, color has triggered in each of us a wide range of emotions, so much that we often take color for granted. Don’t. The success of your company’s brand hinges on the proper use of color.
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Jay Lipe
(Visit Jay's Website)
Jay Lipe is president of
EmergeMarketing.com, a firm that has
helped hundreds of small businesses and
Fortune 500 clients grow through focused
marketing efforts. He is the author of two
marketing books: "The Marketing Toolkit
for Growing Businesses" and "Stand Out
from the Crowd: Secrets to Crafting a
Winning Company Identity".
Sign up for his free e-newsletter
“Marketing Tips & Tools” at www.emerge
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