Tweet

…And The Last Thing You Say In Marketing

Written by: Jay Hamilton-Roth

Article Overview: People seldom remember the details of a marketing message the first time they see it. They read your message (see: The First Thing You Say In Marketing…) because something about it appealed to them. How you end the communication determines how they “walk away” from your marketing.

…And The Last Thing You Say In Marketing

People seldom remember the details of a marketing message the first time they see it. They read your message (see: The First Thing You Say In Marketing…) because something about it appealed to them. How you end the communication determines how they “walk away” from your marketing.

On your website, when someone signs up for your newsletter or completes an order, how do you acknowledge their action? Your website gets many visitors, but few actually communicate with you. How do you thank them for their time and action? If you have a landing page, do you summarize your offer? Do you have a P.S. postscript (many people who scan long web pages simply read headlines, look at graphics, and postscripts).

After you meet someone, do you request their business card or contact information? Do you quickly move along to someone else or do you genuinely thank them for their time? If you promise to follow-up with them, do you?

In your emails, what’s in your signature line? Do you sufficient contact information? You want your email recipients to easily contact you.

In your correspondence, does your last sentence summarize the points in the letter and provide a clear call to action?

In your advertising, is your contact information clearly displayed, the offer concisely described, and the “after-image” of your advertising memorable and tied-in to your company? You want viewers to be able to quickly associate your image and company.

When you answer the phone, do record the gist of important conversations and have a system for following up with callers?

When you leave a message, do you repeat your name, company name, and phone number at the end of the message clearly?

When you give a presentation, do you summarize your main talking points, and give the audience a clear “take-away” to remember your talk by?

Related Articles
  Are We Marketing in a Mobile World
  Who Should Review Your Business Plan?
  Millionaire Internet Marketing Basics! ~SUCCESS SECRETS EXPOSED
  How to Guarantee Success With the Best Internet Marketing Systems! ~REVEALED
  Is PR Marketing? Is Marketing PR?

Article Tags: audience, business card, conversations, correspondence, gist, headlines, landing page, marketing, phone number, postscript, postscripts, signature line, signs, talking points, web pages



Related Forum Posts
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Intro to Search Engine Optimization

African Technology Development

3 Health Insurance Misconceptions

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.