|
|
Like this article? PLEASE +1 it! |  |
|
Asymmetry
Written by: Jay Hamilton-RothArticle Overview: When we market to someone, we’re looking for a reaction (ideally, a purchase). Just like when we talk to someone, we want them to listen. When we don’t get the immediate reaction, we feel like we’ve failed.
 |
Free Download - Marketing Happiness By Jay Hamilton-Roth |
Asymmetry
When we market to someone, we’re looking for a reaction (ideally, a
purchase). Just like when we talk to someone, we want them to listen.
When we don’t get the immediate reaction, we feel like we’ve failed.
I recently ran into a teacher of mine who developed ALS. As I started talking with her, not paying
attention to the fact that she was wheelchair-bound. It wasn’t until she
responded slowly did it occur to me that her communication skills has
slowed down dramatically. Her memory was intact, just her ability to
talk at a quick rate was affected. I realized that we would have to talk
asymmetrically – she could listen, just not participate as fully.
When we create a marketing campaign, we sometimes forget that not
everyone chooses to respond when we want them to. Perhaps the
advertisement is filed away, or the press release put into a folder on
their hard disk for later. When the time is right, when the person is
seeking a solution to their problem, do they start looking through their
files for ideas.
And that’s when your marketing campaign will pay off. Only if you’re
very lucky will your marketing message arrive to the right person, at
the right time, with the right offer. Instead, make your minimal goal to
have a marketing message that’s valuable enough to be filed away for
later. You want your marketing to be top-of-mind when your prospect is
actively searching for help, and be seen as a valuable resource that was
kept until now.
2.3 Looking for Financial Sustainability: Microfinance in Africa - Experience and Lessons from Selected African Countries
VII E. Strengthen Regulation and Supervision: PROMOTING STOCK MARKET DEVELOPMENT IN AFRICA
From Spam to Inbox – Creating Curiosity is the Key
Building Positive Leadership -The Brain Power of Negativity
The Art of Distribution
Article Tags: campaign, marketing, psychology, strategy
|
About the Author: Jay Hamilton-Roth RSS for Jay's articles - Visit Jay's website  Click here to visit Jay's website   Marketing 102 Asymmetry Book Review Madscam Unscrewed The Consumers Guide To Getting What You Paid For The Little Touches That Matter |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Jeff Ogden, B2B Lead Generation Strategies
Lesson #3: “Tell ‘em quick and tell ‘em often”
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Gas bills go up by 18% can we take any more
ROSI Return on SUNK Investment
Effective Leadership
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.