Book Review: Brag!
Book Review: Brag!
Bragging is different from boasting. Bragging is highlighting your business (in interesting ways) to build a relationship. Boasting is exaggerating your achievements to elevate your status.
Bragging's goal is to get you noticed and to open the door for a professional relationship. Every time you talk to a stranger is an opportunity for you to build a connection.
Peggy has a great "Take 12" self-evaluation questionnaire (both in her book and her website). Answering the questions will give you great raw material to build your bragologue (a bragging dialogue).
1. What would you and others say are five of your personality pluses?
2. What are the ten most interesting things you have done or that have happened to you?
3. What do you do for a living and how did you end up doing it?
4. What do you like/love about your current job/career?
5. How does your job/career use your skills and talents, and what projects are you
working on right now that best showcase them?
6. What career successes are you most proud of having accomplished (from current
position and past jobs)?
7. What new skills have you learned in the last year?
8. What obstacles have you overcome to get where you are today, both professionally and personally, and what essential lessons have you learned from some of your mistakes?
9. What training/education have you completed and what did you gain from those
experiences?
10. What professional organizations are you associated with and in what ways: member,
board, treasurer, or the like?
11. How do you spend your time outside of work, including hobbies, interests, sports,
family, and volunteer activities?
12. In what ways are you making a difference in people's lives?
The book gives lots of "before" and "after" examples which can help you customize your raw material into an authentic (and interesting) brag.
She ends the book with "Twelve Tooting Tips For Bragging" that are gems:
1. Be your best, authentic self.
2. Think about to whom you are tooting.
3. Say it with meaningful and entertaining stories.
4. Keep it short and simple.
5. Talk with me, not at me.
6. Be able to back up what you say.
7. Know when to toot.
8. Turn small talk into big talk.
9. Keep bragologues and brag bites current and fresh.
10. Be ready at a moment's notice.
11. Have a sense of humor.
12. Use it all: your eyes, ears, head, and heart.
Book Review Brag - To learn more about this author, visit Jay Hamilton-Roth's Website.
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While last month's read ("Networking Magic" - http://www.evancarmichael.com/Small-Business-Consulting/967/Book-Review-Networking-Magic.html) detailed how to approach networking, this month's book by Peggy Klaus ("Brag! The Art of Tooting Your Own Horn Without Blowing It") focuses on how to talk about you (and your business). I have followed her advice with great results (including increased confidence).
Bragging is different from boasting. Bragging is highlighting your business (in interesting ways) to build a relationship. Boasting is exaggerating your achievements to elevate your status.
Bragging's goal is to get you noticed and to open the door for a professional relationship. Every time you talk to a stranger is an opportunity for you to build a connection.
Peggy has a great "Take 12" self-evaluation questionnaire (both in her book and her website). Answering the questions will give you great raw material to build your bragologue (a bragging dialogue).
1. What would you and others say are five of your personality pluses?
2. What are the ten most interesting things you have done or that have happened to you?
3. What do you do for a living and how did you end up doing it?
4. What do you like/love about your current job/career?
5. How does your job/career use your skills and talents, and what projects are you
working on right now that best showcase them?
6. What career successes are you most proud of having accomplished (from current
position and past jobs)?
7. What new skills have you learned in the last year?
8. What obstacles have you overcome to get where you are today, both professionally and personally, and what essential lessons have you learned from some of your mistakes?
9. What training/education have you completed and what did you gain from those
experiences?
10. What professional organizations are you associated with and in what ways: member,
board, treasurer, or the like?
11. How do you spend your time outside of work, including hobbies, interests, sports,
family, and volunteer activities?
12. In what ways are you making a difference in people's lives?
The book gives lots of "before" and "after" examples which can help you customize your raw material into an authentic (and interesting) brag.
She ends the book with "Twelve Tooting Tips For Bragging" that are gems:
1. Be your best, authentic self.
2. Think about to whom you are tooting.
3. Say it with meaningful and entertaining stories.
4. Keep it short and simple.
5. Talk with me, not at me.
6. Be able to back up what you say.
7. Know when to toot.
8. Turn small talk into big talk.
9. Keep bragologues and brag bites current and fresh.
10. Be ready at a moment's notice.
11. Have a sense of humor.
12. Use it all: your eyes, ears, head, and heart.
Book Review Brag - To learn more about this author, visit Jay Hamilton-Roth's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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