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Book Review: Made to Stick
Written by: Jay Hamilton-RothArticle Overview: Have you ever wondered why you remember what you do? The authors have distilled the essence of “sticking” (remembering a message) into 6 principles (”SUCCES”)
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Book Review: Made to Stick
Have you ever wondered why you remember what you do? The authors have distilled the essence of “sticking” (remembering a message) into 6 principles (”SUCCES”):
1) Simplicity: One great idea stated (or displayed) well. A classic sticky message is a proverb (”A rolling stone gathers …” and “A bird in the hand is worth …”). The message is short, concrete, and wise.
2) Unexpectedness: Challenging your knowledge creates curiosity. A message that starts with a provocative question gets the reader invested in the message (”Which of these animals is more likely to kill you? A shark or A deer?”).
3) Concreteness: Nouns are remembered better than verbs. Showing something is much better than talking about it.
4) Credibility: Do you believe the messenger? The more details you provide, the more believable the message. Does the messenger personally know the benefit to the problem you’re solving?
5) Emotions: Do you care about the message? The message needs to focus on a specific (”concrete”) individual. Does the messenger really care about solving a problem?
6) Stories: We seldom remember facts. We remember stories. It’s how we’re wired.
Crafting a message that uses these values is not trivial. You need to make sure you have something worth remembering, something that matters to improving someone’s life. You need to pique interest and provide useful information.
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Article Tags: animals, benefit, bird in the hand, credibility, curiosity, deer, emotions, nouns, pique interest, proverb, provocative question, rolling stone, shark, simplicity, verbs
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Re: Top 50 Lists
- Hi Evan,
How about "Top 50":
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Re: HI EVERYONE
- HI All,
I'm back too.. Was on a hiatus creating an online product. Made myself accountable for that by getting customers to pay for it first while I created it with them.
My reading log
- Hi OmnivoreInk,
Before starting my business, I read the following books as research:
-"The Art of the Start" by Guy Kawasaki
-"The AdSense Code" by Joel Comm
-"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson
And since then I've continued my "research" by reading (in this order):
-"Technical Tennis" by Rod Cross
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And I'm currently reading and am in the process of finishing the following:
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Re: Significance of Review Sites
- Exactly!
Review sites are very helpful for providing better understanding to a product or service.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
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