Book Review: Peak: How Great Companies Get Their Mojo From Maslow

Guest post by: Jay Hamilton-Roth
Become an Author

Free PDF Download
Marketing Happiness - By Jay Hamilton-Roth

I read this book a few months after presenting my webinar (Can You Take The Crisis and Turn It Into Gold?) and was struck by how the the same ideas that I applied to marketing to consumers (based on Abraham Maslow’s hierarchy of needs) is also relevant within a company, for the customer experience, and for business investors.

Chip has taken Maslow’s pyramid (physiological -> safety -> social/belonging -> esteem -> self-actualization) and simplified it into three need levels: survival -> success -> transformation.

Employees have 3 categories of needs (”relationship truths”): money (creates base motivation), recognition (creates loyalty), and meaning (creates inspiration).

Customers have 3 needs: meets expectation (creates satisfaction), meets desires (creates commitment), and meets unrecognized needs (creates evangelism).

Investors‘ 3 needs are: transactional alignment (creates trust), relationship alignment (creates confidence), and legacy (creates pride of ownership).

Chip’s premise is that most businesses are focusing only on the lowest needs of each group, thinking of basic business survival. But where the opportunity for real growth is in the upper needs of each group.

Use Math to Create Loyalty

With Mojo Or Nojo, How Do You Show Up As A Leader?

Mojo and Flow

How to Achieve Self-Actualization and Flourish

What Do You Do When You Lose Your Mojo? 3 Tips

Does Your Business Still Believe in Unicorns?

"A Word to the Wise"

Peak Performance in Prospecting

Selling Mojo Improves Results

Emotional Intelligence and Empathy - Inside the Empathic Organization

Is Your Peak Season Right Around the Corner?

Motivational Leadership - Creating Loyalty

The Value of Amazon Reviews

Understanding Motivation - A Key Requisite of the Sales Manager

Internet Marketing - A Matter of Balance

Authors of Children’s Books Will Love New iPhone App

Qualities of Peak Performers

Turn On Your Selling MOJO In 4 Easy Steps

What We Want to Know is: "How is the Job Market?'

Motivation

Home > Small-Business-Consulting > Jay Hamilton-Roth > Book Review Peak How Great Companies Get Their Mojo From Maslow > Google +

Free PDF Download
Marketing Happiness - By Jay Hamilton-Roth

About the Author: Jay Hamilton-Roth

RSS for Jay's articles - Visit Jay's website
Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com).
Click here to visit Jay's website.

More from Jay Hamilton-Roth
Business Marketing Top 10 Rules Corresponding With Clients
10 Rules For Great Taglines
Book Review StartUp Nation
Marketing in a Flash
Self Test Small Business Marketing IQ

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Book Review: Peak: How Great Companies Get Their Mojo From Maslow

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: