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Book Review: Peak: How Great Companies Get Their Mojo From Maslow

Book Review: Peak: How Great Companies Get Their Mojo From Maslow
Free Download - How To Make 2008 Your Best Business Year Ever By Jay Hamilton-Roth
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I read this book a few months after presenting my webinar (Can You Take The Crisis and Turn It Into Gold?) and was struck by how the the same ideas that I applied to marketing to consumers (based on Abraham Maslow’s hierarchy of needs) is also relevant within a company, for the customer experience, and for business investors.

Chip has taken Maslow’s pyramid (physiological -> safety -> social/belonging -> esteem -> self-actualization) and simplified it into three need levels: survival -> success -> transformation.

Employees have 3 categories of needs (”relationship truths”): money (creates base motivation), recognition (creates loyalty), and meaning (creates inspiration).

Customers have 3 needs: meets expectation (creates satisfaction), meets desires (creates commitment), and meets unrecognized needs (creates evangelism).

Investors‘ 3 needs are: transactional alignment (creates trust), relationship alignment (creates confidence), and legacy (creates pride of ownership).

Chip’s premise is that most businesses are focusing only on the lowest needs of each group, thinking of basic business survival. But where the opportunity for real growth is in the upper needs of each group.





Book Review Peak How Great Companies Get Their Mojo From Maslow - To learn more about this author, visit Jay Hamilton-Roth's Website.

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Jay Hamilton-Roth
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Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com).


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