Book Review: Peak: How Great Companies Get Their Mojo From Maslow
|
| Tweet |
|
Free PDF Download Marketing Happiness - By Jay Hamilton-Roth |
I read this book a few months after presenting my webinar (Can You Take The Crisis and Turn It Into Gold?) and was struck by how the the same ideas that I applied to marketing to consumers (based on Abraham Maslow’s hierarchy of needs) is also relevant within a company, for the customer experience, and for business investors.
Chip has taken Maslow’s pyramid (physiological -> safety -> social/belonging -> esteem -> self-actualization) and simplified it into three need levels: survival -> success -> transformation.
Employees have 3 categories of needs (”relationship truths”): money (creates base motivation), recognition (creates loyalty), and meaning (creates inspiration).
Customers have 3 needs: meets expectation (creates satisfaction), meets desires (creates commitment), and meets unrecognized needs (creates evangelism).
Investors‘ 3 needs are: transactional alignment (creates trust), relationship alignment (creates confidence), and legacy (creates pride of ownership).
Chip’s premise is that most businesses are focusing only on the lowest needs of each group, thinking of basic business survival. But where the opportunity for real growth is in the upper needs of each group.
Related Articles
Home
> Small-Business-Consulting
> Jay Hamilton-Roth
> Book Review Peak How Great Companies Get Their Mojo From Maslow
> Google +
|
Free PDF Download Marketing Happiness - By Jay Hamilton-Roth |
|
About the Author: Jay Hamilton-Roth RSS for Jay's articles - Visit Jay's website Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com). Click here to visit Jay's website. Business Marketing Top 10 Rules Corresponding With Clients 10 Rules For Great Taglines Book Review StartUp Nation Marketing in a Flash Self Test Small Business Marketing IQ |
Related Forum Posts
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing! Learn more.
Trending Articles
|
|
Like this page? PLEASE +1 it! |
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Computer Love
TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH?
Why Prospects Don’t Tell You the Truth
Computer Love
TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH?
Why Prospects Don’t Tell You the Truth
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







