Book Review: Pop! Stand Out In Any Crowd

In her latest book, Sam Horn's describes some great creative business marketing wordplay techniques for getting your product or service to be noticed and stand out from the crowd. Her book is focused on creating a less than 60 second "opening" that will start a dialogue with prospective customers.

"Pop" stands for purposeful, original, and pithy. The wordplay is based around filling out the following "W9 questionnaire":

W1. What am I offering?

W2. What problem does my idea or offering solve?

W3. Why is it worth trying and buying?

W4. Who is my target audience?

W5. Who am I and what are my credentials?

W6. Who are my competitors and how am I different from them?

W7. What resistance or objections will people have to this?

W8. What is the purpose of my pitch?

W9. When, where, and how do I want people to take action?

The (core) words that you choose to answer these questions are used to help you create a message that is uniquely yours. She gives over twenty different techniques (including rearranging cliches, inventing new words, rhyming, etc.).

Book Review: Pop! Stand Out In Any Crowd - To learn more about this author, visit Jay Hamilton-Roth's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
Book Review: Pop! Stand Out In Any Crowd
	In her latest book, Sam Horn's describes some great creative business marketing wordplay techniques for getting your product or service to be noticed and stand out from the crowd. Her book is focused on creating a l...
My Advice For Other African Startups
	The most important advice is to be creative. One often sees African Entrepreneurs, trying to sell exactly the same product at the same price and quality to the same client. Find a niche, and use it.
How to promote your business
	As you know, customers are the lifeblood of your business. Without them, your business doesn’t stand a chance at success – and will crash and burn along with the many other small businesses that don’t survive their ...
Writing Great Ttitle Tags for the Search Engines
	Your title tag is the headline that people will see on the search results page. It's also one of the primary factors that search engines use to determine your ranking for a given search phrase. This, however, is de...
Differentiation - Dare to be Different
	It’s good to be different! Standing out from the crowd is essential to a successful marketing strategy; growth, profit and even survival depend on our ability to be different to our competitors. It's a challeng...

---

Related Forum Posts
	Re: Top 50 Lists
	A "Must Have" for People Who Want to Learn to Prom
	Book Review: Go It Alone: Do What You Do Best, Let Others do
	Promoting
	My reading log
	My entry
	2 New Book Reviews to Help Personal Development
	Little Black Book