Web Marketing is more than just having a website - it’s the strategy of using a website in conjunction with e-mail, e-commerce, chat rooms, blogs, etc. to attract customers. If you are just starting out marketing online or even if you already have a professional website, it’s worth your time to review this book.
The book starts (Part I: Getting Going With Online Marketing) by helping you to develop your online strategy: Who is your target market (by market segmentation), The 4 Ps of marketing (product, price, placement, and promotion), and domain names.
Part II: Building a Marketing-Effective Website focuses on making your website work: marketing copy, graphics, testimonials, and an online store.
Part III: Exploring Online Marketing Basics focuses on strategies for increasing traffic to your website: email marketing, viral marketing, and search engine optimization.
Part IV: Spending Online Marketing Dollars gives you ideas for how to spend your advertising dollars to build traffic: Pay Per Click Ads, Banner Ads, Classified Ads, and Podcasts.
Part V: Maximizing Your Web Success describes using web analytics to measure your ROI, avoiding legal nightmares, and planning for the future.
Part VI: The Part of Tens gives 3 quick checklists for your online marketing: 10 Free Ways To Market Your Website, 10 Most Common Mistakes of Web Marketing, and 10 Tips for Tired Sites.
Reading this book won’t make you a web marketing guru. But it will help you to understand how to improve your own online marketing and how to work with marketing professionals.
Book Review: Web Marketing For Dummies - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
Sales Proposals Kit for Dummies
|
| |
Book Review -- Sales Proposals Kit for Dummies – By Bob Kantin, Hungry Minds, Inc, 909 Third Avenue, NY, NY 10022, September 2001, 360 pages, ISBN 0-7645-5375-5, $20.99
|
Public Relations Kit for Dummies
|
| |
Book Review -- Public Relations Kit for Dummies by Eric Yaverbaum, IDG Books Worldwide, Foster City, CA, February 2001, 326 pages
|
Plug Your Book
|
| |
Maybe you're not ready to write the next great global novel but if you want to learn how to leverage the Internet and Web 2.0, we'd suggest you check the book out. And it's one of the first we have seen that you ca...
|
Book Review: Web Marketing For Dummies
|
| |
Web Marketing is more than just having a website - it’s the strategy of using a website in conjunction with e-mail, e-commerce, chat rooms, blogs, etc. to attract customers. If you are just starting out marketing on...
|
Two kinds of 'don't know'
|
| |
I don't know French. I can't play the piano. I have no clue how to catch a bony spinefish. This is the first kind of don't know. Stuff you don't know because you haven't been taught it yet. Books are awfully good at...
|
|
|
Jay Hamilton-Roth
(Visit Jay's Website)
Jay Hamilton-Roth founded Many Good Ideas
(www.
ManyGoodIdeas.com) to help small
businesses brainstorm, design, and
implement effective marketing strategies.
He combines creativity with common sense
to demystify the process of getting great
results. He has used his high-tech
background from MIT to help him launch
five businesses. He consults with
companies in a wide range of industries
and publishes a monthly marketing
newsletter and daily marketing blog (ask.
ManyGoodIdeas.com)
|
|
|
Jay Hamilton-Roth's
Complete
List Of
Small-Business-Consulting
Articles
|
|
|
If you enjoyed this article, get Jay Hamilton-Roth's Complete List of Small-Business-Consulting Articles For FREE!
|
| |
|
|
|