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Book Review: Web Marketing For Dummies



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Marketing Happiness - By Jay Hamilton-Roth

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Web Marketing is more than just having a website - it’s the strategy of using a website in conjunction with e-mail, e-commerce, chat rooms, blogs, etc. to attract customers. If you are just starting out marketing online or even if you already have a professional website, it’s worth your time to review this book.

The book starts (Part I: Getting Going With Online Marketing) by helping you to develop your online strategy: Who is your target market (by market segmentation), The 4 Ps of marketing (product, price, placement, and promotion), and domain names.

Part II: Building a Marketing-Effective Website focuses on making your website work: marketing copy, graphics, testimonials, and an online store.

Part III: Exploring Online Marketing Basics focuses on strategies for increasing traffic to your website: email marketing, viral marketing, and search engine optimization.

Part IV: Spending Online Marketing Dollars gives you ideas for how to spend your advertising dollars to build traffic: Pay Per Click Ads, Banner Ads, Classified Ads, and Podcasts.

Part V: Maximizing Your Web Success describes using web analytics to measure your ROI, avoiding legal nightmares, and planning for the future.

Part VI: The Part of Tens gives 3 quick checklists for your online marketing: 10 Free Ways To Market Your Website, 10 Most Common Mistakes of Web Marketing, and 10 Tips for Tired Sites.

Reading this book won’t make you a web marketing guru. But it will help you to understand how to improve your own online marketing and how to work with marketing professionals.


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Free PDF Download
Marketing Happiness - By Jay Hamilton-Roth

Name: Email:

About the Author: Jay Hamilton-Roth

RSS for Jay's articles - Visit Jay's website
Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com).
Click here to visit Jay's website.
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