Tweet

Business Marketing Top 10 Ways To Get Noticed

Written by: Jay Hamilton-Roth

Article Overview: How do you get your business message to stand out from all the thousands of others? Here are 10 rules for getting noticed:

Business Marketing Top 10 Ways To Get Noticed

Here are my rules for businesses to get noticed by (potential) clients.

Do something...

1. ... altruistic - People care if you're trying to help people ("10% of my sales will go to United Way")

2. ... politically incorrect - Challenge the prevailing wisdom ("Eating fat is good for you")

3. ... current - Tie your message to something in the news ("Avoid the upcoming tax hike")

4. ... clearly useful - Save a life. Save money. Save time. ("When was the last time you got a check-up?")

5. ... personal - Don't stand on a pedestal. Share your fears and joys. ("I just learned a humbling lesson")

6. ... funny - A humorous story gets passed around often. ("This morning, I put my shirt on inside-out")

7. ... transparent - Avoid the "it's too good to be true". In your offers share what's in it for you. ("I get a commission")

8. ... outrageous - Take an idea to an extreme ("Pogo stick Olympic games")

9. ... measurable - Let others be the judge of your work ("Consumer Reports Magazine").

10 ... simple - Use few words. State the essence. ("Why this matters")

The key to getting noticed is to be consistently interesting. Why should someone spend their time listening to you? Are you simply trying to sell or are you connecting with people's innate curiosity and emotion? Are you authentic in your actions or are you being lumped into the "huckster" category. Don't have your message get categorized as "spam". Remember that once someone starts to ignore you, it's very hard to get them to change their habits. Think about who you pay attention to -- why? Doing something flashy will work in the short-term, but these rules will result in a long-term payoff.

Related Articles
  10 Tips to Gain Credibility Online
  what are YOUR chances in this world?
  How To Get Your Website Noticed
  Cut Marketing Clutter
  Getting Your Press Release Noticed

Article Tags:



Related Forum Posts
Re: ReTweet Buttons Now Shown on Forums Threads - Hi Evan This is a great idea. Noticed the re tweet button but was not quite sure what it was all about. Will definitely be using it. Alan thanks for the article from Christopher Crum. Very interesting. MichelleJ
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Are You Listening?

Download a template or see a lawyer?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.