Fishing For Business?
Fishing For Business?
If you could, you could interview your fish. What attracted it to your lure? What was it doing before it noticed it? Why didn’t the other fish grab it first? Was it hungry for the lure, bored, or feeling something else?
Of course, you can’t interview a fish. But the same experience is what most businesses go through. Businesses create a lot of marketing, and wait for the phone to ring. When it does, they’ve begun the process of landing a new client.
When someone contacts you, do you know what made them reach out to you? Was it a recent review in your local newspaper? Did their friend recently use your services? Was it recommended on Yelp? Did your website come up on the first page for a Google search?
After someone contacts you (and especially after they’ve become your client), you must find out exactly why they made that first contact. Since there’s no easy way to find out why people don’t contact your business, you must attempt to hone in on those that do. If one person needs your services, then others will also.
In many cases, your clients won’t know exactly what triggered them into making contact. You might hear, “I’ve been thinking of contacting you for a while…”. Ask them specifically if they saw your Yellow Pages ad, newspaper review, website, pay-per-click ad, signage, or talked with someone who recommended you.
Collect this data and notice the trends. What do your “better” clients have in common? What sparked them into action? Then do more of what worked, and less of what didn’t.
When you need to fish for clients, use a marketing strategy that you know works for your business.
Fishing For Business - To learn more about this author, visit Jay Hamilton-Roth's Website.
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Imagine sitting on a quiet lake in the early morning. You’ve been out on the same boat, on the same lake for a week, but you haven’t yet caught anything. Today you take out your favorite lure, attach it to your line, set the bait, and cast your line. You wait a little bit, feel a slight tug on the line. After a long struggle, you reel in your catch and see it’s a big bass. Why did that fish bite your hook today?
If you could, you could interview your fish. What attracted it to your lure? What was it doing before it noticed it? Why didn’t the other fish grab it first? Was it hungry for the lure, bored, or feeling something else?
Of course, you can’t interview a fish. But the same experience is what most businesses go through. Businesses create a lot of marketing, and wait for the phone to ring. When it does, they’ve begun the process of landing a new client.
When someone contacts you, do you know what made them reach out to you? Was it a recent review in your local newspaper? Did their friend recently use your services? Was it recommended on Yelp? Did your website come up on the first page for a Google search?
After someone contacts you (and especially after they’ve become your client), you must find out exactly why they made that first contact. Since there’s no easy way to find out why people don’t contact your business, you must attempt to hone in on those that do. If one person needs your services, then others will also.
In many cases, your clients won’t know exactly what triggered them into making contact. You might hear, “I’ve been thinking of contacting you for a while…”. Ask them specifically if they saw your Yellow Pages ad, newspaper review, website, pay-per-click ad, signage, or talked with someone who recommended you.
Collect this data and notice the trends. What do your “better” clients have in common? What sparked them into action? Then do more of what worked, and less of what didn’t.
When you need to fish for clients, use a marketing strategy that you know works for your business.
Fishing For Business - To learn more about this author, visit Jay Hamilton-Roth's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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