How Aikido Can Save Your Business Marketing
How Aikido Can Save Your Business Marketing
1. Ground Yourself/Center. Masters are confident and aware of their own expertise. They also know what they don’t know, creating partnerships and learning opportunities to improve their limitations.
2. Relax. Focus on your goal, but don’t try to be able to do everything well. Do your homework, then let your knowledge pick your best choices through grounded intuition. Know how you use the tools at your disposal, and use them optimally.
3. Awareness. Know your competition. Don’t be afraid of them. Pay attention to what they are doing and their intentions. Know your own relationship to your business environment.
4. Extend. Reach out to your customer, but don’t lose your own business “center”. Keep your core values intact, and you’ll be able to authentically offer your services.
5. Don’t Resist. See what your customer is asking of you, and adjust to their needs. If what you’re doing isn’t working, stop struggling and be willing to experiment with something else.
6. Pay Attention. Great marketing is about leading, not reacting. Don’t try to play “catch up”, seize new opportunities and anticipate needs.
7. Connect To Something Larger. See the big picture of what your customers need and how your offering fits into that image. From your customer’s perspective, it’s not all about you, it’s about their needs.
8. Lose To Win. A great strategist knows when to give (”lose”) to get (”win”). By focusing on a business strategy that builds on your skills, you can adjust your short-term actions to achieve your long-term goals.
Martial arts and marketing mastery both require continually improving and practicing. You must constantly be willing to seek out new information, try it out, and see what works (and why it works). Just because someone offers a technique that works for them doesn’t mean it’s appropriate for you or your business. If you don’t make mistakes, you won’t learn. Seek out senseis (teachers) to get feedback on your practice.
------------------
If you’re interested in learning more about martial arts strategy, I recommend “The Art of Learning“. It’s a fascinating introspection of the training necessary to produce martial arts “miracles”, written by a former chess master who became a world champion at Push Hands.
How Aikido Can Save Your Business Marketing - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
Aikido is a Japanese martial art based on “blending with your opponents energy”. As I learned during my 12+ years of training on the mat, victory over others is a matter of physical and mental training. In business, you need to win over your customer prospects and stand out from your competition.
1. Ground Yourself/Center. Masters are confident and aware of their own expertise. They also know what they don’t know, creating partnerships and learning opportunities to improve their limitations.
2. Relax. Focus on your goal, but don’t try to be able to do everything well. Do your homework, then let your knowledge pick your best choices through grounded intuition. Know how you use the tools at your disposal, and use them optimally.
3. Awareness. Know your competition. Don’t be afraid of them. Pay attention to what they are doing and their intentions. Know your own relationship to your business environment.
4. Extend. Reach out to your customer, but don’t lose your own business “center”. Keep your core values intact, and you’ll be able to authentically offer your services.
5. Don’t Resist. See what your customer is asking of you, and adjust to their needs. If what you’re doing isn’t working, stop struggling and be willing to experiment with something else.
6. Pay Attention. Great marketing is about leading, not reacting. Don’t try to play “catch up”, seize new opportunities and anticipate needs.
7. Connect To Something Larger. See the big picture of what your customers need and how your offering fits into that image. From your customer’s perspective, it’s not all about you, it’s about their needs.
8. Lose To Win. A great strategist knows when to give (”lose”) to get (”win”). By focusing on a business strategy that builds on your skills, you can adjust your short-term actions to achieve your long-term goals.
Martial arts and marketing mastery both require continually improving and practicing. You must constantly be willing to seek out new information, try it out, and see what works (and why it works). Just because someone offers a technique that works for them doesn’t mean it’s appropriate for you or your business. If you don’t make mistakes, you won’t learn. Seek out senseis (teachers) to get feedback on your practice.
------------------
If you’re interested in learning more about martial arts strategy, I recommend “The Art of Learning“. It’s a fascinating introspection of the training necessary to produce martial arts “miracles”, written by a former chess master who became a world champion at Push Hands.
How Aikido Can Save Your Business Marketing - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Jay's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Authentic Leadership Book of Leadership Why New Businesses Fail Memorandum Template 1 Winning Sales Letter |
|
 | ||
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
 |
Top 50 Business Plans
Top Business Plan Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
