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Hyperconnectivity Stress

Written by: Jay Hamilton-Roth

Article Overview: Are you on Twitter? Facebook? MySpace? LinkedIn? Other social networks? Posting regularly? Checking your email every 15 minutes (and immediately responding)? Check your RSS reader daily? Is it helping your business? Cellphone on all the time? Is it helping your quality of life?

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Hyperconnectivity Stress

Are you on Twitter? Facebook? MySpace? LinkedIn? Other social networks? Posting regularly? Checking your email every 15 minutes (and immediately responding)? Check your RSS reader daily? Is it helping your business? Cellphone on all the time? Is it helping your quality of life?

We get caught up trying to keep up with the latest ways to boost our business. In some cases, a small effort has a major benefit (for example, a website allows people to find your online 24/7). But when we spend too much time focusing on trying to keep up with “the world”, we lose sight of our intimate network (people who truly know and care about us). Hyperconnectivity is giving us the feeling of doing something (having thousands of Twitter followers) but at the expense of meaningful relationships (both in our personal and business life). It’s also decreasing the amount of creative “unstructured” time that we need to think deeply about issues. If we’re always reacting to a stimulus, we have no opportunity to actually do something novel.

Before you jump into the latest business “fad”, find out the true cost (time/money) and the real world results (profit, goodwill). You’ll always hear stories about the person who made $100,000 overnight from a Twitter feed, but remember that these stories are passed around because they’re not typical. Focus on what works for you, experiment on new things, but balance your return on investment (ROI) of your time/energy.

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Home > Small-Business-Consulting > Jay Hamilton-Roth > Hyperconnectivity Stress
Article Tags: 15 minutes, benefit, business life, cellphone, email, facebook, fad, followers, goodwill, intimate network, meaningful relationships, novel, quality of life, real world, return on investment, rss reader, social networks, stimulus, time energy, time money

About the Author: Jay Hamilton-Roth
RSS for Jay's articles - Visit Jay's website

Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com).

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Related Forum Posts
Re: Infographic: The 4 Main Stress Factors Re: Infographic: The 4 Main Stress Factors - I'd like to reference that article in my next blog post as well.. I worked in sales for years and found that days when I was positive, relaxed where days that it was easy to sell. On days that I was stressed I found I would not reach target. Stress is good at times, but it very easily becomes problematic. I do a lot of very physical exercise and work now, to manage it.


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