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Hyperconnectivity Stress
Written by: Jay Hamilton-RothArticle Overview: Are you on Twitter? Facebook? MySpace? LinkedIn? Other social networks? Posting regularly? Checking your email every 15 minutes (and immediately responding)? Check your RSS reader daily? Is it helping your business? Cellphone on all the time? Is it helping your quality of life?
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Hyperconnectivity Stress
Are you on Twitter? Facebook? MySpace? LinkedIn? Other social
networks? Posting regularly? Checking your email every 15 minutes (and
immediately responding)? Check your RSS reader daily? Is it helping
your business? Cellphone on all the time? Is it helping your quality of
life?
We get caught up trying to keep up with the latest ways to boost our
business. In some cases, a small effort has a major benefit (for
example, a website allows people to find your online 24/7). But when we
spend too much time focusing on trying to keep up with “the world”, we
lose sight of our intimate network (people who truly know and care
about us). Hyperconnectivity is giving us the feeling of doing
something (having thousands of Twitter followers) but at the expense of
meaningful relationships (both in our personal and business life). It’s
also decreasing the amount of creative “unstructured” time that we need
to think deeply about issues. If we’re always reacting to a stimulus,
we have no opportunity to actually do something novel.
Before you jump into the latest business “fad”, find out the true
cost (time/money) and the real world results (profit, goodwill). You’ll
always hear stories about the person who made $100,000 overnight from a
Twitter feed, but remember that these stories are passed around because
they’re not typical. Focus on what works for you, experiment on new
things, but balance your return on investment (ROI) of your time/energy.
Article Tags: 15 minutes, benefit, business life, cellphone, email, facebook, fad, followers, goodwill, intimate network, meaningful relationships, novel, quality of life, real world, return on investment, rss reader, social networks, stimulus, time energy, time money
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About the Author: Jay Hamilton-Roth RSS for Jay's articles - Visit Jay's website Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com). Click here to visit Jay's website Book Review Peak How Great Companies Get Their Mojo From Maslow Marketing Secrets Of A Mail Order Maverick Top 5 Ways To Annoy Your Prospective Customers Book Review Branding Only Works On Cattle Does Your Website Jingle |
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