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Increase Your Business Luck
Written by: Jay Hamilton-RothArticle Overview: I recently read "The Luck Factor" (Dr. Richard Wiseman), a scientific study of luck. After three years of study, Dr. Wiseman determined that "Luck is something that can be learned". His research boiled down to four principles:
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Increase Your Business Luck
I recently read "The Luck Factor" (Dr. Richard Wiseman), a scientific study of luck. After three years of study, Dr. Wiseman determined that "Luck is something that can be learned". His research boiled down to four principles:
* Principle One: Maximize Chance Opportunities
In business, do you spend more time trying to sell your product than paying attention? Increase the number of people you interact with (not just the obvious business networking groups). Increase your relaxation. Listen more. Pay attention to what people are saying and doing.
* Principle Two: Listening to Lucky Hunches
If you know what the return on investment (ROI) is, the decision-making is easy ("black and white"). Unfortunately, many business decisions have incomplete information ("gray"). To be lucky in business, increase your "centered-ness" to build (and trust) your intuition.
* Principle Three: Expect Good Fortune
We create our own realities. If your expectation is an increase of sales, you'll be less affected by problems and focus on things that can produce good fortune. Others will sense your focus on the positive, and will react accordingly.
* Principle Four: Turn Bad Luck to Good
Big business opportunities come from fixing what's broken or missing, not from improving the status quo a little bit. When something breaks, remember it could always be worse, and find the gift in the problem. Then fix it.
It's all about changing our (business) attitude. Focus on the positive. Smile. Be thankful. Help others. Trust. Breathe deeply.
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About the Author: Jay Hamilton-Roth RSS for Jay's articles - Visit Jay's website Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com). Click here to visit Jay's website Book Review Words That Work Advertising That Drives People Away Marketing Happiness Book Review Brag Book Review Made to Stick |
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