I recently read "The Luck Factor" (Dr. Richard Wiseman), a scientific study of luck. After three years of study, Dr. Wiseman determined that "Luck is something that can be learned". His research boiled down to four principles:
* Principle One: Maximize Chance Opportunities In business, do you spend more time trying to sell your product than paying attention? Increase the number of people you interact with (not just the obvious business networking groups). Increase your relaxation. Listen more. Pay attention to what people are saying and doing.
* Principle Two: Listening to Lucky Hunches If you know what the return on investment (ROI) is, the decision-making is easy ("black and white"). Unfortunately, many business decisions have incomplete information ("gray"). To be lucky in business, increase your "centered-ness" to build (and trust) your intuition.
* Principle Three: Expect Good Fortune We create our own realities. If your expectation is an increase of sales, you'll be less affected by problems and focus on things that can produce good fortune. Others will sense your focus on the positive, and will react accordingly.
* Principle Four: Turn Bad Luck to Good Big business opportunities come from fixing what's broken or missing, not from improving the status quo a little bit. When something breaks, remember it could always be worse, and find the gift in the problem. Then fix it.
It's all about changing our (business) attitude. Focus on the positive. Smile. Be thankful. Help others. Trust. Breathe deeply.
Increase Your Business Luck - To learn more about this author, visit Jay Hamilton-Roth's Website.
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Jay Hamilton-Roth
(Visit Jay's Website)
Jay Hamilton-Roth founded Many Good Ideas
(www.
ManyGoodIdeas.com) to help small
businesses brainstorm, design, and
implement effective marketing strategies.
He combines creativity with common sense
to demystify the process of getting great
results. He has used his high-tech
background from MIT to help him launch
five businesses. He consults with
companies in a wide range of industries
and publishes a monthly marketing
newsletter and daily marketing blog (ask.
ManyGoodIdeas.com)
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