Jump Start Your Marketing Brain
Jump Start Your Marketing Brain
The book begins with a 13 question multiple-choice test (the author reports that typically marketing professionals get 4 out of 13 correct!). Here are some of his questions:
* The smartest way to grow sales is: a) build loyalty or b) find new customers
* Most new products or services fail because of: a) poor execution of sales and marketing, b) poor product or service performance, or c) not being a very good idea in the first place.
* When selling to a customer it is best to: a) be blunt and direct about what you offer or b) use a softer, relationship-focused approach.
While the research is based mostly on corporate marketing, many of the points apply to small business as well. The chapters cover the following topics: marketing strategy, marketing message, Mindless Marketing, selling, leadership & teamwork, and Meaningful Marketing vs. Mindless Marketing.
The format of the book is deceptively simple. The left-hand page details a specific scientific advice, and the right-side gives practical ideas to help you implement the advice. Implementing any of the advice is hard work, and that’s where consultants (such as myself) can be a huge benefit to your company.
Here are the author’s secrets to success:
1. Be bold and brave.
2. Add uniqueness to innovation-decision metrics.
3. Seeking new markets is 10 times more successful than pursuing incremental innovations.
4. A future-focus strategy is 10 times more valuable than a “voice-of-the-consumer” approach.
5. Pioneering results in double the sales volume over being fourth to market.
6. The bottom line: If you offer the “same old stuff” (S.O.S.) you are “— out of luck” (S.O.L.)
Those who cannot learn from (marketing) history are doomed to repeat it. Don’t make your business a failed statistic.
Jump Start Your Marketing Brain - To learn more about this author, visit Jay Hamilton-Roth's Website.
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My engineering mindset always has me ask, “Is this the right solution for this problem?” In marketing most people give something a “good shot” and hope for the best. Doug Hall has done what I’ve been wanting to see for years: he’s done extensive research of what works in marketing, why, and how you can apply it to your business. His passion is Meaningful Marketing (as contrasted with Mindless Marketing).
The book begins with a 13 question multiple-choice test (the author reports that typically marketing professionals get 4 out of 13 correct!). Here are some of his questions:
* The smartest way to grow sales is: a) build loyalty or b) find new customers
* Most new products or services fail because of: a) poor execution of sales and marketing, b) poor product or service performance, or c) not being a very good idea in the first place.
* When selling to a customer it is best to: a) be blunt and direct about what you offer or b) use a softer, relationship-focused approach.
While the research is based mostly on corporate marketing, many of the points apply to small business as well. The chapters cover the following topics: marketing strategy, marketing message, Mindless Marketing, selling, leadership & teamwork, and Meaningful Marketing vs. Mindless Marketing.
The format of the book is deceptively simple. The left-hand page details a specific scientific advice, and the right-side gives practical ideas to help you implement the advice. Implementing any of the advice is hard work, and that’s where consultants (such as myself) can be a huge benefit to your company.
Here are the author’s secrets to success:
1. Be bold and brave.
2. Add uniqueness to innovation-decision metrics.
3. Seeking new markets is 10 times more successful than pursuing incremental innovations.
4. A future-focus strategy is 10 times more valuable than a “voice-of-the-consumer” approach.
5. Pioneering results in double the sales volume over being fourth to market.
6. The bottom line: If you offer the “same old stuff” (S.O.S.) you are “— out of luck” (S.O.L.)
Those who cannot learn from (marketing) history are doomed to repeat it. Don’t make your business a failed statistic.
Jump Start Your Marketing Brain - To learn more about this author, visit Jay Hamilton-Roth's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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