Leggo My Logo
Leggo My Logo
When I first started my business, I created it myself. My thinking went, “Many Good Ideas — what would be a good graphical representation?”. Light bulbs, while a cliché, are what most people think of when they hear ideas. So, if one idea is one light bulb, then many ideas should be many light bulbs. But what type of light bulb? What color? A graphic or a photograph? Suddenly, I had new-found appreciation for graphic artists. Playing with a graphics program and some stock art, I created my first logo. The key point: it was good enough.
After some time, I needed to print some professional business cards, and hired a graphic designer to help. They also used stock art, but with with an eye to color and layout, created a logo that was much better, and resulted in a better image of myself and my business. The key point: Hire a professional when you have the need and budget.
This month I changed my logo once again. While the previous logo was clean and recognizable, it still didn’t incorporate the feeling of “creative” - which is a key component in all the marketing work I do. A client of mine (who is an artist) commented on the logo, and suggested that he could do much better. After a couple of iterations, this is the result. Initially, the logo shocked me. It was unfamiliar. It was different. I was too invested in the previous logo, so I asked for my colleagues’ opinions. The key point: Continue evolving all aspects of your marketing (and test the results).
Tip: If you have no graphic talent and no budget, there are a number of free logo design websites (for example, this one I created in a few minutes online at www.logoyes.com). You won’t get something original, but you’ll get something good enough to move forward with the rest of your marketing.
-----
Much thanks to my logo artist, Peter Scaturro (www.PeterScaturro.com). His true specialty is abstract painting and sculpture. If you like the new logo (or even if you don’t), visit his site. You’ll be inspired.
Leggo My Logo - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
Since I recently changed my business logo, I wanted to explain my process so you can likewise better develop your own logo. While your logo isn’t the soul of your business, it does give a quick impression about it.
When I first started my business, I created it myself. My thinking went, “Many Good Ideas — what would be a good graphical representation?”. Light bulbs, while a cliché, are what most people think of when they hear ideas. So, if one idea is one light bulb, then many ideas should be many light bulbs. But what type of light bulb? What color? A graphic or a photograph? Suddenly, I had new-found appreciation for graphic artists. Playing with a graphics program and some stock art, I created my first logo. The key point: it was good enough.
After some time, I needed to print some professional business cards, and hired a graphic designer to help. They also used stock art, but with with an eye to color and layout, created a logo that was much better, and resulted in a better image of myself and my business. The key point: Hire a professional when you have the need and budget.
This month I changed my logo once again. While the previous logo was clean and recognizable, it still didn’t incorporate the feeling of “creative” - which is a key component in all the marketing work I do. A client of mine (who is an artist) commented on the logo, and suggested that he could do much better. After a couple of iterations, this is the result. Initially, the logo shocked me. It was unfamiliar. It was different. I was too invested in the previous logo, so I asked for my colleagues’ opinions. The key point: Continue evolving all aspects of your marketing (and test the results).
Tip: If you have no graphic talent and no budget, there are a number of free logo design websites (for example, this one I created in a few minutes online at www.logoyes.com). You won’t get something original, but you’ll get something good enough to move forward with the rest of your marketing.
-----
Much thanks to my logo artist, Peter Scaturro (www.PeterScaturro.com). His true specialty is abstract painting and sculpture. If you like the new logo (or even if you don’t), visit his site. You’ll be inspired.
Leggo My Logo - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Jay's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Instant Yellow Pages Article Marketing Social Bookmarking Guide Meditation Guide 100 Success Tips |
|
 | ||
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2009 | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||