When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions.
If there is a discrepancy, I question them to find out more. People will either respond sheepishly "Yeah, I know" or be stunned to think that their image matters. Perhaps I'm more sensitive to this than others, but I want to work with people who are self-aware. I'm not expecting people to be perfect - I just want to ensure they personally know of what they speak.
Marketing is all about a consistent message. How do you answer the phone? How do you respond to emails? What does your website look like? Your brochures? How do you introduce yourself?
When you meet a website designer for the first time... check out their website.
When you meet a search engine optimizer... see how easily you can find their website.
When you meet a graphics designer... inspect their business card.
When you meet a business coach... see how well they listen.
When you meet a marketing person... see how they explain what they do.
When you meet a body worker... see how relaxed they are in their body.
When you meet a realtor... see if they own their own home.
When you meet a teacher... see if they regularly take classes.
When you meet a investor... see if they are personally successful.
When you meet a photographer... see what their picture looks like.
When you meet a customer service professional... see if they use their own products.
When you meet a publisher... see if they wrote a book.
When you meet a gardener... see what their garden looks like.
Next month, I'll discuss how consistency is important to build your company's "branding".
Marketing: Practice What You Preach - To learn more about this author, visit Jay Hamilton-Roth's Website.
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Jay Hamilton-Roth
(Visit Jay's Website)
Jay Hamilton-Roth founded Many Good Ideas
(www.
ManyGoodIdeas.com) to help small
businesses brainstorm, design, and
implement effective marketing strategies.
He combines creativity with common sense
to demystify the process of getting great
results. He has used his high-tech
background from MIT to help him launch
five businesses. He consults with
companies in a wide range of industries
and publishes a monthly marketing
newsletter and daily marketing blog (ask.
ManyGoodIdeas.com)
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