Marketing in a Flash

Let’s say that business is slow, so you want to market a new product you’re selling. How can you get the word out “yesterday” and get measurable results?

Direct mail. A simple flyer can be created in a day or so. Printing and attaching labels (if you do this in-house) is another day or so (depending on your mailing list size). If you’re sending via bulk mail, or you need to use a printer’s services to print postcards, etc., you’ll need more time. Minimum time until seen: 1 week.

Print. If you already have a regular print campaign (in a publication), then it’s simply a matter of creating the new advertisement and waiting until the next submission date. Minimum time until seen: 3 days (for a daily publication).

Radio/Television. If you already have a campaign, then you need to record (and edit) a new message. If you need to create an ad, it’ll take time to interview agencies, hire talent, negotiate contracts, etc. Minimum time until seen: 2-3 weeks.

Press Release. To create a press release and submit it to the “wire” takes less than a day. There’s no guarantee that your press release will ever be published.

Blog. Respond (on-target) to a well-visited blog and introduce your solution. Minimum time until client contact: immediately (if your comment is approved).

Telephone. You can start calling your existing clients as soon as you’ve crafted your “message”. Minimum time until client contact: immediately (once you’ve got them on the phone).

Email. You can start emailing your existing clients as soon as you’ve crafted your “message”. Minimum time until client contact: 1 hour.

Internet Pay-Per-Click (or Pay-Per-Action). Creating a campaign is as simple as signing up, bidding on your keywords, and establishing an account. Minimum time until seen: 1 hour (immediately, once the account is established).

Internet Viral Video. Create a (series of) funny or novel (short) videos. Upload them to a free video directory. Start blogging (or have your friends blog) about the video. Minimum time until seen: immediately (once you’ve uploaded it and told people about it).

Marketing in a Flash - To learn more about this author, visit Jay Hamilton-Roth's Website.

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