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Marketing in a Flash



Marketing in a Flash
   

Let’s say that business is slow, so you want to market a new product you’re selling. How can you get the word out “yesterday” and get measurable results?

Direct mail. A simple flyer can be created in a day or so. Printing and attaching labels (if you do this in-house) is another day or so (depending on your mailing list size). If you’re sending via bulk mail, or you need to use a printer’s services to print postcards, etc., you’ll need more time. Minimum time until seen: 1 week.

Print. If you already have a regular print campaign (in a publication), then it’s simply a matter of creating the new advertisement and waiting until the next submission date. Minimum time until seen: 3 days (for a daily publication).

Radio/Television. If you already have a campaign, then you need to record (and edit) a new message. If you need to create an ad, it’ll take time to interview agencies, hire talent, negotiate contracts, etc. Minimum time until seen: 2-3 weeks.

Press Release. To create a press release and submit it to the “wire” takes less than a day. There’s no guarantee that your press release will ever be published.

Blog. Respond (on-target) to a well-visited blog and introduce your solution. Minimum time until client contact: immediately (if your comment is approved).

Telephone. You can start calling your existing clients as soon as you’ve crafted your “message”. Minimum time until client contact: immediately (once you’ve got them on the phone).

Email. You can start emailing your existing clients as soon as you’ve crafted your “message”. Minimum time until client contact: 1 hour.

Internet Pay-Per-Click (or Pay-Per-Action). Creating a campaign is as simple as signing up, bidding on your keywords, and establishing an account. Minimum time until seen: 1 hour (immediately, once the account is established).

Internet Viral Video. Create a (series of) funny or novel (short) videos. Upload them to a free video directory. Start blogging (or have your friends blog) about the video. Minimum time until seen: immediately (once you’ve uploaded it and told people about it).

Marketing in a Flash - To learn more about this author, visit Jay Hamilton-Roth's Website.

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About the Author


Jay Hamilton-Roth
(Visit Jay's Website)
Jay Hamilton-Roth founded Many Good Ideas (www. ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (ask. ManyGoodIdeas.com)
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