Psst! Do You Know Who’s Talking About You?
 | |
|  |
Subscribe to Jay's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
Psst! Do You Know Who’s Talking About You?
Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?
Use Google Alerts. It’s a free service from Google that emails you when your search terms are newly used online (news, blogs, video, websites, and/or groups). Google Alerts will email you daily, weekly, or as-necessary.
As a minimum, create alerts for all your “public” employee and your business name. Ideally, also create alerts for your competitors, your industry, website-optimized keywords, and target region. You can even create alerts for a breaking story. It is also easy to delete the alert (all the necessary information is sent in your alert email).
Steps:
1. Go to Google Alerts (http://www.google.com/alerts?hl=en)
2. Create an alert for each search term.
3. Start reading.
Psst Do You Know Whos Talking About You - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
