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Psst! Do You Know Who’s Talking About You?

Written by: Jay Hamilton-Roth

Article Overview: Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?

Psst! Do You Know Who’s Talking About You?

Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?

Use Google Alerts. It’s a free service from Google that emails you when your search terms are newly used online (news, blogs, video, websites, and/or groups). Google Alerts will email you daily, weekly, or as-necessary.

As a minimum, create alerts for all your “public” employee and your business name. Ideally, also create alerts for your competitors, your industry, website-optimized keywords, and target region. You can even create alerts for a breaking story. It is also easy to delete the alert (all the necessary information is sent in your alert email).

Steps:

1. Go to Google Alerts (http://www.google.com/alerts?hl=en)
2. Create an alert for each search term.
3. Start reading.

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Article Tags: blogs, breaking story, business name, clipping service, email, google, http www google, http www google com, industry trends, mentions, search term, search terms, small business, target region, video websites, www google com



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