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Psst! Do You Know Who’s Talking About You?

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Jay Hamilton-Roth
(Visit Jay's Website) Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com).

Jay Hamilton-Roth is a Platinum author on EvanCarmichael.com
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Psst! Do You Know Who’s Talking About You?

Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?

Use Google Alerts. It’s a free service from Google that emails you when your search terms are newly used online (news, blogs, video, websites, and/or groups). Google Alerts will email you daily, weekly, or as-necessary.

As a minimum, create alerts for all your “public” employee and your business name. Ideally, also create alerts for your competitors, your industry, website-optimized keywords, and target region. You can even create alerts for a breaking story. It is also easy to delete the alert (all the necessary information is sent in your alert email).

Steps:

1. Go to Google Alerts (http://www.google.com/alerts?hl=en)
2. Create an alert for each search term.
3. Start reading.





Psst Do You Know Whos Talking About You - To learn more about this author, visit Jay Hamilton-Roth's Website.

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