Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?
Use Google Alerts. It’s a free service from Google that emails you when your search terms are newly used online (news, blogs, video, websites, and/or groups). Google Alerts will email you daily, weekly, or as-necessary.
As a minimum, create alerts for all your “public” employee and your business name. Ideally, also create alerts for your competitors, your industry, website-optimized keywords, and target region. You can even create alerts for a breaking story. It is also easy to delete the alert (all the necessary information is sent in your alert email).
Steps:
1. Go to Google Alerts (www.google.com
2. Create an alert for each search term.
3. Start reading.
Psst! Do You Know Who’s Talking About You? - To learn more about this author, visit Jay Hamilton-Roth's Website.
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Jay Hamilton-Roth
(Visit Jay's Website)
Jay Hamilton-Roth founded Many Good Ideas
(www.
ManyGoodIdeas.com) to help small
businesses brainstorm, design, and
implement effective marketing strategies.
He combines creativity with common sense
to demystify the process of getting great
results. He has used his high-tech
background from MIT to help him launch
five businesses. He consults with
companies in a wide range of industries
and publishes a monthly marketing
newsletter and daily marketing blog (ask.
ManyGoodIdeas.com)
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