Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

The Anatomy of Buzz (Revisited)

The Anatomy of Buzz (Revisited)

Everyone is looking for buzz – people talking about their offering. We all know that word of mouth marketing is the strongest form of marketing: it’s free, it spreads, and it’s personal. But how can you get your message to be spread virally?

Emanuel Rosen has been studying buzz for over 10 years (the accidental, the intentional, and the incorrect) and has amassed a lot of rules/tips to help you increase your “buzz factor”.

Today, the common advice you’re given is: go on a social media site (such as Facebook or Twitter), befriend a lot of people, join their conversation, and tell your story. The hope is that by sheer numbers, your story/message will go viral. The problem is, that advice only works if: your message is viral-friendly and if you have the right audience.

Is your message viral-friendly? People tend to talk about exciting products, innovations, personal experiences/interactions, complex products (that take an expert to understand), expensive products (to validate the price/value ratio), and visible products (things that they see in their environment). We are programmed to talk with each other, and we’re always looking to connect our lives with others’. A viral-friendly message is something that would naturally occur in our day-to-day interactions and whose purpose is to establish a positive social connection.

Do you have the right audience? The right audience may not be who you think they are. The the essence of any marketing strategy: identifying your target market to ensure you solve the problem they’re facing. Most people, after identifying their target market, try to target it with buzz directly. The problem is, not everyone that’s reachable is listening to you (an unknown or someone with a vested interest in the message). Instead of trying to try to target everyone – target the influencers. In the past, the influencers were editors/writers of newspapers and magazines. While these people are still influencers, there are now a large number of other people (”network hubs”) that are listening for something new/interesting to share with “their people”. It may be their Twitter followers, their blog readers, the eNewsletter subscribers, or their social group.

All network hubs share the following qualities: Ahead in adoption, Connected, Travelers, Information-hungry, Vocal, and Exposed to the media more than others (ACTIVE is the acronym).  The book focuses on how to find such hubs:

  1. Letting network hubs identify themselves
  2. Identifying categories of network hubs
  3. Spotting network hubs in the field
  4. Identifying network hubs through surveys

Once you’ve identified the hubs, you need to give them something worth talking about and encouragement to share the message with others. And by all means, make sure that what they’re talking about is something of true value (otherwise, your buzz will turn negative on you).





The Anatomy of Buzz Revisited - To learn more about this author, visit Jay Hamilton-Roth's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Jay Hamilton-Roth
(Visit Jay's Website) Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com).

Jay Hamilton-Roth is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Jay Hamilton-Roth's

Complete
List Of
Small-Business-Consulting
Articles

Name
Email
If you enjoyed this article, get Jay Hamilton-Roth's Complete List of Small-Business-Consulting Articles For FREE!

More Jay Hamilton-Roth
How To DisasterProof Your Business
Book Review Words That Work
Find Out What They Like My Marketing Song
Book Review Endless Referrals
Book Review Peak How Great Companies Get Their Mojo From Maslow
Taglines Passe Try SixWord Memoirs
Marketing in a Flash
Make Your Marketing Personal
Marketing Practice What You Preach
Book Review Influencer The Power to Change Anything
Free Downloads


 
 
 


Evan Elite Authors
Staging Diva  
Dave Kurlan  
Jay Kubassek  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Meditation Guide Icon Meditation Guide
Articles Drive Traffic Icon Articles Drive Traffic
Business and Income Icon Business and Income
Manners, Positivity, Heroics Icon Manners, Positivity, Heroics
Special Report Icon Special Report
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2007
Top SEO Posts of the Year
 
Top 50 Blogs For Startups To Watch In 2008
Top 50 Blogs For Startups
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Doris Asantewaa Nkawkaw, Ghana,
Doris Asantewaa
Nkawkaw, Ghana
SEO For Africa

If I Were A Startup...
Robert Iachetta, $372k to $921k in 2 years
Robert Iachetta
$372k to $921k in 2 years
Jeff Roick, $1.4 to $6.5 Mil in 2 years
Jeff Roick
$1.4 to $6.5 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Tom Monaghan, Domino's Pizza
Tom Monaghan
Domino's Pizza
Sam Walton, Wal-Mart
Sam Walton
Wal-Mart
Famous Entrepreneurs - Complete List

Entrepreneur Advice
John Jantsch, Duct Tape Marketing
John Jantsch
Duct Tape Marketing
Paul Kedrosky, Venture Capitalist
Paul Kedrosky
Venture Capitalist
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Learn To Influence Your Interactions In Groups
By Dannye Williamsen
     If You Have To Leave A Group, Make The Most Of It!
By Dannye Williamsen
     Shifting Your Perspective
By Dannye Williamsen

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information