Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









The Little Touches That Matter

Written by: Jay Hamilton-Roth

Article Overview: I’ve been noticing a growing trend of restaurant dining inconsistencies. For example, the Station House Cafe makes a point to talk about how much it supports the local economy, uses the freshest organic ingredients, and is environmentally friendly...

Free Download - Marketing Happiness By Jay Hamilton-Roth
Name: Email:

The Little Touches That Matter

I’ve been noticing a growing trend of restaurant dining inconsistencies. For example, the Station House Cafe (Pt. Reyes Station, CA) makes a point to talk about how much it supports the local economy, uses the freshest organic ingredients, and is environmentally friendly:

“We subscribe to sustainable agricultural practices and use premium ingredients, including local fish and meats and organic vegetables from our own garden.

Our beef, pork and lamb are from Niman Ranch and raised on chemical-free pastures, without hormones or antibiotics. Our chicken is fresh, free-range “Rocky” birds raised in neighboring Petaluma, also without hormones or antibiotics…”

So, when I was sitting at my table at the restaurant waiting for my meal, I noticed the condiments: salt, pepper, ketchup, mustard, etc. They were all from a generic restaurant supplier. Why wasn’t the salt “sea salt”? Why wasn’t ketchup made from local organic tomatoes? Why was the packaging in plastic bottles? Given their concern for sustainability, why weren’t the napkins and to-go containers made with recycled paper or the plastic to-go utensils made from compostable/recycled usual plastic?

When your business takes the effort to stress certain values, you’re saying how important this value is to you and educating others why they should care about it. People who don’t know care about the values (they just want your product or service) might be open to learning something new. People who care about these values will be curious to see if you’re self-consistent: Are you walking your talk? If not, your message will be diminished. Make sure that your business values are carried through consistently.

Related Articles
  How to Get Personality Into Your Growing Business
  Service Over!
  By my new way of calculating it, Apple is the number one computer vendor in the US
  Leaders of Tomorrow
  Entrepreneur Strategies: Fast and Smart

Home > Small-Business-Consulting > Jay Hamilton-Roth > The Little Touches That Matter
Article Tags: beef pork, business values, condiments, inconsistencies, ketchup, napkins, organic ingredients, organic tomatoes, organic vegetables, petaluma, plastic bottles, premium ingredients, pt reyes, recycled paper, reyes station, salt pepper, salt sea, sea salt, station house, sustainable agricultural practices

About the Author: Jay Hamilton-Roth
RSS for Jay's articles - Visit Jay's website

Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies. He combines creativity with common sense to demystify the process of getting great results. He has used his high-tech background from MIT to help him launch five businesses. He consults with companies in a wide range of industries and publishes a monthly marketing newsletter and daily marketing blog (http://ask.ManyGoodIdeas.com). He is the host of the new TV series "Business With Passion" (http://TV.ManyGoodIdeas.com).

Click here to visit Jay's website
Dashed Line

More from Jay Hamilton-Roth
Marketing 202 Networking Skills
Marketing The Invisible
Is NewImproved Better
Book Review Waiting For Your Cat To Bark
Improved Brainstorming With Introspection


Related Forum Posts


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Work at home Opportunities for the Disabled

Emotional Intelligence in Business

SEO and the Entrepreneur

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.