The Little Touches That Matter
The Little Touches That Matter
“We subscribe to sustainable agricultural practices and use premium ingredients, including local fish and meats and organic vegetables from our own garden.
Our beef, pork and lamb are from Niman Ranch and raised on chemical-free pastures, without hormones or antibiotics. Our chicken is fresh, free-range “Rocky” birds raised in neighboring Petaluma, also without hormones or antibiotics…”
So, when I was sitting at my table at the restaurant waiting for my meal, I noticed the condiments: salt, pepper, ketchup, mustard, etc. They were all from a generic restaurant supplier. Why wasn’t the salt “sea salt”? Why wasn’t ketchup made from local organic tomatoes? Why was the packaging in plastic bottles? Given their concern for sustainability, why weren’t the napkins and to-go containers made with recycled paper or the plastic to-go utensils made from compostable/recycled usual plastic?
When your business takes the effort to stress certain values, you’re saying how important this value is to you and educating others why they should care about it. People who don’t know care about the values (they just want your product or service) might be open to learning something new. People who care about these values will be curious to see if you’re self-consistent: Are you walking your talk? If not, your message will be diminished. Make sure that your business values are carried through consistently.
The Little Touches That Matter - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
I’ve been noticing a growing trend of restaurant dining inconsistencies. For example, the Station House Cafe (Pt. Reyes Station, CA) makes a point to talk about how much it supports the local economy, uses the freshest organic ingredients, and is environmentally friendly:
“We subscribe to sustainable agricultural practices and use premium ingredients, including local fish and meats and organic vegetables from our own garden.
Our beef, pork and lamb are from Niman Ranch and raised on chemical-free pastures, without hormones or antibiotics. Our chicken is fresh, free-range “Rocky” birds raised in neighboring Petaluma, also without hormones or antibiotics…”
So, when I was sitting at my table at the restaurant waiting for my meal, I noticed the condiments: salt, pepper, ketchup, mustard, etc. They were all from a generic restaurant supplier. Why wasn’t the salt “sea salt”? Why wasn’t ketchup made from local organic tomatoes? Why was the packaging in plastic bottles? Given their concern for sustainability, why weren’t the napkins and to-go containers made with recycled paper or the plastic to-go utensils made from compostable/recycled usual plastic?
When your business takes the effort to stress certain values, you’re saying how important this value is to you and educating others why they should care about it. People who don’t know care about the values (they just want your product or service) might be open to learning something new. People who care about these values will be curious to see if you’re self-consistent: Are you walking your talk? If not, your message will be diminished. Make sure that your business values are carried through consistently.
The Little Touches That Matter - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Jay's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Closed Door Sales Ezine Choices Working with Wisdom Managing Customer Relationships Startegic Plan Creation |
|
 | ||
 |
Top 50 SEO Posts - 2007
Top SEO Posts of the Year | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
