Tweet

Top 5 Ways To Annoy Your Prospective Customers

Guest post by: Jay Hamilton-Roth

Article Overview: Do you know if your marketing efforts are backfiring on you? Look through the list to ensure that your well meaning work is actually causing you professional harm.

Top 5 Ways To Annoy Your Prospective Customers

Do you know if your marketing efforts are backfiring on you? Look through the list to ensure that your well meaning work is actually causing you professional harm:

Talk LOUDER. If someone isn’t paying attention to you, you might be tempted to raise your voice. The first time you do it, it seems to work. But eventually people learn to tune you out, since you’re not saying anything new – just LOUDER. This is true not only for face-to-face conversations, but also in print (bigger font size, flashier graphics, etc.). Make sure your communications are worth listening to.

Talk Non-Stop. If you’re monologue-ing your conversation, you’re not listening to your prospect. First, ask questions to qualify them. Find out what types of problems they have and then craft a message that shows you listened.

Talk Repetitively. Don’t find 10 ways to say the same thing. While repetition is important to ensure that your key points aren’t missed, respect your audience’s intelligence. If the first way you say something isn’t interesting, neither will the tenth repetition.

Talk More Often. If you email someone once a month, then emailing them once a week is unlikely to endear yourself to them. If you have something new to say, say it. If you don’t, respect your prospect’s time.

Talk Nonsense. We get caught up in the latest buzzwords and keywords. Pretty soon no one can quickly make sense of what you’re saying. The goal is to talk simply to be understood. Once you’re sure your prospect likes to use buzzwords, by all means shower them with words. Until then, speak naturally in all your communication.

Related Articles
  The fine line
  A Positive Attitude - Medical Sales Training Programs
  Entrepreneurs – Remember Your Customers So That They Don’t Forget You.
  More Questions, Better Questions
  Utilizing Your Press Coverage
  Book Review: Waiting For Your Cat To Bark?
  Tough Times Sales Strategies: Part 2. 15 ways to Generate New Business NOW !!!
  Using Social Networking Websites to Promote Your Business
  Having Conversations with Prospects
  Presenting the Sales Solution
  Presenting the Solution
  Detecting Your Niche
  Sales Training For Service Businesses - Why Should I Use You? - Part 1 of 3
  Building a Steady Flow of Customers
  Uh-oh..Are The Vultures Circling Over You?
  Cold Calling Tip: Turn a Cold Call Into a Warm Call
  Your Local Small Business Online Marketing Funnel
  How to Write an Effective Advertisement
  Even Engineers Sell
  See No Ad, Hear No Ad, Make No Sales

Article Tags: annoy, marketing, strategy



Related Forum Posts
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
How to Do Great Marketing with (Amost) No Money - I've given this presentation to CEOs many times. Now i can share it with you. But I cannot because I do not yet have 20 posts. Jeff Ogden, President Find New Customers
Re: Ideas For Business - Stas and lucy, Could you guys give us a recap of your entire business idea as it stands now. Seems like it morped a bit. Let us know: 1. Start date 2. Ways you will Market 3. What you will offer 4. How much will your charge for your offer
Re: Are Business Owners too Old School to be Sold by a blog - [quote:140e27hj]Customers Pick Static Documents over Blog Entries 8 to 1 on Average[/quote:140e27hj] Interesting study. Just as a commenter said on your post... don't call it a blog. I agree.
Re: pitching - Friendliness is closely related to the concept of "permission marketing" as articulated by Seth Godin. The subtitle of his book says it all: "Permission Marketing: Turning Strangers into Friends and Friends into Customers." The old method was "interruption marketing" where you suddenly get an ad in your face whether you want it or not...


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Using your social media profiles to drive traffic

Work Place Counselling

Understanding Influence

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.