Tune In to Video Marketing

Is your product or service visually appealing? Do you offer workshops? If so, consider making videos to highlight your business on your website. It's not as hard (or expensive) as it once was.

Video marketing can range from a clip of a seminar, a tutorial, a demonstration of your services, to a commercial.

Tips:

* Your video should fit with your business image and target market.

* Know your niche.

* Provide something of value (even humor has value). Just like in all marketing, you want people to pass your information around to others in their network.

* Ensure that your website's name is prominently displayed throughout the video. You want people to be able to find your business easily (if they aren't watching the video on your website).

* Offer your video in both low-fidelity and high fidelity options. Lower fidelity takes up less space on the screen (smaller), grainier, and monaural (and is quicker to download).

* If you'll be offering the video for viewing on your website, offer both QuickTime and Windows Media formats.

* Allow your videos to be downloaded to your client's computer (not just viewed in the browser).

* Consider uploading the video to free video sites such as YouTube and Google Video.

I've recently been involved in two (online) video projects:

The first project was shot using a (unattended) digital camcorder on a tripod. I transferred the raw footage to a Macintosh computer using MediaFork and edited it with iMovie HD. During the editing process, I titled, compressed and reduced the high-definition video in size. Total out-of-pocket expense: $69.99 (iLife '06). With no marketing budget, on the first day, there were over 500 viewings of videos on YouTube alone. It has generated significant web traffic, inquiries, and sales.

The second project was shot on a makeshift set with green screen backdrop (to insert a digital background). It was shot using a professional video camera, a stereo MP3 recorder, and 3 floor lights. Total out-of-pocket expense: over $2000 (set + rentals + camera man + director + editing). This project is still in production.

Tune In to Video Marketing - To learn more about this author, visit Jay Hamilton-Roth's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
Boost Your Traffic Using Video Marketing
	Syndication became a serious business a few years ago when article marketing became such a huge hit. And while article marketing is still the preferred favorite for many net marketers, video marketing gains a greate...
Tune In to Video Marketing
	Is your product or service visually appealing? Do you offer workshops? If so, consider making videos to highlight your business on your website. It's not as hard (or expensive) as it once was.
Video Killed the Video Star
	In my mind and in my car, we can't rewind we've gone too far Oh-a-aho oh, Oh-a-aho oh Video killed the radio star. -- "Video Killed the Radio Star", The Buggles
What's a Vlog, and How Can it Help Your Web Promotion?
	A Vlog, or video blog, is a unique spin on the popular blogging concept. Rather than posting entries to your blog, a vlog is a video entry - much like the popular videos shown on YouTube and MySpace video. But...
Send Your Videos Viral With Effective Seeding
	Video marketing stands virtually alone as being one of the more popular of recent marketing trends. Yet, to many, there is little science behind the act. Some webmasters create a video ad or viral video feed, submit...

---

Related Forum Posts
	Re: Best Internet Marketing Strategy
	Network Mkt vs. Affliate Mkt.
	Dramatized the product
	Online Sales and Marketing vs Traditional
	Offline Marketing V/S Online Marketing
	Video Production
	Need Beta Testers for My Ebook Feedback and Testimonials
	Re: Online Sales and Marketing vs Traditional