Unscrewed: The Consumer’s Guide To Getting What You Paid For
Unscrewed: The Consumer’s Guide To Getting What You Paid For
Ron drew upon his background as a broadcast journalist to create 5 key strategy principles:
1. The Principle (”A company will do only what is in its financial self-interest”). Therefore, if you have a problem, you need to show the company that satisfying your needs is in their best interest.
2. The Purpose (”The purpose is to reclaim money, assets, or equity while minimizing time and effort”). It’s not about getting (emotionally) even, it’s simply a business transaction.
3. The Promise (”It will cost much more to ignore me than to take care of me, and I am willing to spend an unlimited amount of tie and energy to get what I’m due”). You’ll be making yourself into a nuisance for the expressed purpose of ensuring other consumers won’t become victimized.
4. The Power Tools (”Technologies that you use to leverage your position with your opponent”).
5. The Plan (”…is designed to recover what you are due; it includes an acceptable goal, adversary research, a specific strategy, and an honest assessment of the situation”). The plan matches the situation with your resources to get the result you’re after.
Each of his strategies are based on an in-your-face little-crazy approach. If you threaten a business person with a lawsuit, bodily harm, or to damage their reputation, you’ve eliminated the opportunity for a quick resolution. Instead, you call upon your Free Speech Rights to tell people about your true story. A zealot is hard to ignore.
Each strategy is detailed using a real-life story. He gives a background to the problem, his solution, the result, and an examination of the specific of why exactly the solution worked.
Unscrewed The Consumers Guide To Getting What You Paid For - To learn more about this author, visit Jay Hamilton-Roth's Website.
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Unscrewed: The Consumer’s Guide To Getting What You Paid For (by Ron Burley) provides some strong tactics for resolving customer service problems where you know you’re in the right. It’s a great way to learn how to market your needs to an organization, guerrilla marketing, and also how to improve your own business’s customer service.
Ron drew upon his background as a broadcast journalist to create 5 key strategy principles:
1. The Principle (”A company will do only what is in its financial self-interest”). Therefore, if you have a problem, you need to show the company that satisfying your needs is in their best interest.
2. The Purpose (”The purpose is to reclaim money, assets, or equity while minimizing time and effort”). It’s not about getting (emotionally) even, it’s simply a business transaction.
3. The Promise (”It will cost much more to ignore me than to take care of me, and I am willing to spend an unlimited amount of tie and energy to get what I’m due”). You’ll be making yourself into a nuisance for the expressed purpose of ensuring other consumers won’t become victimized.
4. The Power Tools (”Technologies that you use to leverage your position with your opponent”).
5. The Plan (”…is designed to recover what you are due; it includes an acceptable goal, adversary research, a specific strategy, and an honest assessment of the situation”). The plan matches the situation with your resources to get the result you’re after.
Each of his strategies are based on an in-your-face little-crazy approach. If you threaten a business person with a lawsuit, bodily harm, or to damage their reputation, you’ve eliminated the opportunity for a quick resolution. Instead, you call upon your Free Speech Rights to tell people about your true story. A zealot is hard to ignore.
Each strategy is detailed using a real-life story. He gives a background to the problem, his solution, the result, and an examination of the specific of why exactly the solution worked.
Unscrewed The Consumers Guide To Getting What You Paid For - To learn more about this author, visit Jay Hamilton-Roth's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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