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What Do People Hear In Your Marketing?
Written by: Jay Hamilton-RothArticle Overview: At a business mixer when someone asks you, “What do you do?”, tell them and then immediately ask them a question. “What did you hear?” And listen to their response.
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What Do People Hear In Your Marketing?
At a business mixer when someone asks you, “What do you do?”, tell them and then immediately ask them a question. “What did you hear?” And listen to their response.
We spend a lot of time creating our elevator speeches, memory hooks, taglines, headlines, and copy but we don’t spend enough time finding out if what we say is what’s being heard.
Start by asking interested strangers to tell you how they perceive your marketing message. Begin by asking them to repeat the message verbatim. Can they? If not, what words to they remember?
If you message includes either “technobabble” or vague “business-speak” it’s highly likely it sounds impressive when you say it, but no one outside your company will have a clue why specifically they should hire you.
Speaking simply might sound unsophisticated, but your message will be heard and understood short-term.
If you’re fanatical about ensuring your message is retained, re-contact people you meet and ask them, “What does my company do?”. You are trying to measure if your message stuck. If it didn’t, you have a second problem: your message isn’t remarkable enough to be kept in your prospect’s mental filing cabinet.
Crafting a message that is both clearly understood and memorable is an skill you need to develop in your business. Otherwise, you are wasting your time and money trying to attract new clients.
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Article Tags: business mixer, clue, elevator, filing cabinet, headlines, marketing, memory hooks, speeches, time and money, wasting your time
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Related Forum Posts
JoeMastrianoCPA here....
- Hello,
I am Joe Mastriano from Houston, Texas. I got interested joining this forum primarily of American entrepreneurs who are starting it out and in need of advise from any accounting related matters to IRS representations.
Hear from you all soon...
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: My 3 best business books
- 1. Think and Grow Rich - Napoleon Hill
2. The 7 Habits of Highly Effective People - Stephen R. Covey
3. Permission Marketing - Seth Godin
Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl:
[i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom]
Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
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