Want to make it easier to find people who want your product or services? Instead of saying, "This is great for everyone", you want to say, "This is great for you." This article details how to simply and clearly define your narrow offering.
Definition. A niche is a group of people with a narrow common problem. While you could have a niche of people who want money, a better niche might be "people who want money to pay off credit card charges" (and perhaps, "people who want money to pay off credit card charges incurred by purchasing clothing").
Benefits. From your client's perspective, a niche means that you understand their common problems. From your perspective, niche prospects are easier to find and you can charge them more for your specialized offerings.
Danger. Some people think choosing a niche means that you'll miss potential clients (who would benefit from your offering but aren't in your niche). You can't be all things to all potential clients. If you must, pick more than one niche.
Classify. What's common about your existing clients? What group of people would you like to work with?
Brainstorm. Niches are adjectives. Look through lists (ex: simple.wikipedia.org What are people searching for online (ex: inventory.overture.com/d/searchinventory/suggestion/)?
Let's take the example of Peter, who's a life coach. While he can help anyone working on their problems, he likes working with men. Men with what problem? Having recently been divorced, he understands the process and wants to help men who also have recently been divorced. He could even specialize further (men who have been divorced because their wives fell in love with someone else, etc.). He's now a specialist, and his marketing materials would target his demographic.
What's Your Niche? Make It Easier To Find People Who Want Your Product Or Services - To learn more about this author, visit Jay Hamilton-Roth's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 What's Your Niche? Make It Easier To Find People Who Want Your Product Or Services
|
| |
Want to make it easier to find people who want your product or services? Instead of saying, "This is great for everyone," you want to say, "This is great for you." This article details how to simply and clearly defi...
|
|
Need A Niche
|
| |
How'd you like a niche where most of its members are amiable, agreeable, affluent, accessible, and ready to chat with you?
|
|
For Good SEO You Must Go Back To Basics
|
| |
As a search marketer I listen to many SEO podcasts and read many articles about SEO and organic rankings and whats "HOT" and whats "NOT" and many people claiming to know whats popular with Google and the search engi...
|
|
Declaring an Authentic Market Niche
|
| |
Find out why choosing your market niche will free you to be the biggest, most authentic, and most complete offer possible.
|
|
SEO-Niche Marketing Thru Search Engine Optimization
|
| |
Starting a home business may be extremely difficult if you are selling to everybody. The key is to find a niche market where you may tap in. Internet surfers are searching through the search engines for something in...
|
|
|
Jay Hamilton-Roth
(Visit Jay's Website)
Jay Hamilton-Roth founded Many Good Ideas
(www.
ManyGoodIdeas.com) to help small
businesses brainstorm, design, and
implement effective marketing strategies.
He combines creativity with common sense
to demystify the process of getting great
results. He has used his high-tech
background from MIT to help him launch
five businesses. He consults with
companies in a wide range of industries
and publishes a monthly marketing
newsletter and daily marketing blog (ask.
ManyGoodIdeas.com)
|
|
|
Jay Hamilton-Roth's
Complete
List Of
Small-Business-Consulting
Articles
|
|
|
If you enjoyed this article, get Jay Hamilton-Roth's Complete List of Small-Business-Consulting Articles For FREE!
|
| |
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
