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Jay Hamilton-Roth Articles
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…And The Last Thing You Say In Marketing - Click To Read Article Have you ever wondered why you remember what you do? The authors have distilled the essence of “sticking” (remembering a message) into 6 principles (”SUCCES”) How to Launch Your Online Business for FREE - Click To Read Article Do you have a produce (or service) that you want to market online, but don't have any money to spare? This article will show you a couple of techniques for starting your eBusiness on the cheap, without it looking cheap. The First Thing You Say In Marketing… - Click To Read Article People make snap judgments in all their interactions. According to Malcolm Gladwell’s Blink, you have two seconds before someone jumps to a conclusion. You have two seconds to state your initial marketing message. Book Review: You Can’t Teach a Kid to Ride a Bike at a Seminar - Click To Read Article Are you having trouble getting people to buy what you are selling? Read this book. Let’s say you already know that to be successful marketing your business you need to identify your audience’s problems and show why you have the best solutions. Isn’t that good enough? How To Make 2008 Your Best Business Year Ever - Click To Read Article Start your year with specific and measurable business goals. For example: I want to earn $200,000 in 2008. Or, I want my newsletter distribution to double. Book Review: Persuasion: The Art of Getting What You Want - Click To Read Article Dave Lakhni's book describes the fine line between the art of persuasion and manipulation (Dave was raised in a cult - he's well-studied in manipulation and has applied his knowledge effectively in business.) While a manipulator attempts to get you to do something you wouldn't normally do, a persuader tries to get you to choose them over the competition. Tips For Brainstorming - Click To Read Article Brainstorming is one of many creative problem solving techniques. While you can use any size group, we believe it works best when done in a facilitated group of 5-10 people. The more diverse the group the more diverse the input. The group members don't need to be experts in your field. In fact, they don't need to know anything about the problem topic at all! The following steps I use in my Many Good Ideas Brainstorming Seminars: Marketing in a Flash - Click To Read Article Let’s say that business is slow, so you want to market a new product you’re selling. How can you get the word out “yesterday” and get measurable results? Book Review: Endless Referrals - Click To Read Article As a small business owner, I’m always searching for ways to build my list of referrals. Two previous books I’ve reviewed (Brag! and Networking Magic) also described strategies for building referrals, but this book is my new favorite. Improved Brainstorming With Introspection - Click To Read Article Many people have been commenting about Frans Johansson's The Medici Effect. The problem is that most brainstorming groups suffer from the "too loud, too fast" phenomenon. Overhauling My Website - Click To Read Article The evolution of my website, from templates, to Dreamweaver, to CSS.... and why you should care. How Aikido Can Save Your Business Marketing - Click To Read Article Aikido is a Japanese martial art based on “blending with your opponents energy”. As I learned during my 12+ years of training on the mat, victory over others is a matter of physical and mental training. In business, you need to win over your customer prospects and stand out from your competition. Marketing 101 - Click To Read Article Why should someone buy your product? You know it's great, but why should they care? Leggo My Logo - Click To Read Article Since I recently changed my business logo, I wanted to explain my process so you can likewise better develop your own logo. While your logo isn’t the soul of your business, it does give a quick impression about it. Business Networking: So, What Do You Do For a Living? - Click To Read Article The first time you meet someone, what's one of the first things that they ask ("What do you do for a living")? Underneath the question they are really asking: Can you help me? Can I help you? Can we help each other? Are you someone I should look up to? What's Your Niche? Make It Easier To Find People Who Want Your Product Or Services - Click To Read Article Want to make it easier to find people who want your product or services? Instead of saying, "This is great for everyone," you want to say, "This is great for you." This article details how to simply and clearly define your narrow offering. Business Marketing Top 10 Ways To Get Noticed - Click To Read Article How do you get your business message to stand out from all the thousands of others? Here are 10 rules for getting noticed: Increase Your Business Luck - Click To Read Article I recently read "The Luck Factor" (Dr. Richard Wiseman), a scientific study of luck. After three years of study, Dr. Wiseman determined that "Luck is something that can be learned". His research boiled down to four principles: Tune In to Video Marketing - Click To Read Article Is your product or service visually appealing? Do you offer workshops? If so, consider making videos to highlight your business on your website. It's not as hard (or expensive) as it once was. Business Marketing - Top 10 Rules: Corresponding With Clients - Click To Read Article Here are my rules for corresponding with clients (these rules work for either email or postal letters)... Book Review Madscam - Click To Read Article George Parker’s very strong opinions on advertising are detailed in his latest book (subtitled “Kick-Ass Advertising Without the Madison Avenue Price Tag”). He rants about the way businesses generally do advertising, what’s wrong, and how to do much better (without spending a lot). Business Marketing No More Cold Calling - Click To Read Article How do you market yourself to others? Tired of hearing "no" one too many times? Book Review Innovation The 5 Disciplines for Creating What Customers Want - Click To Read Article Curtis Carlson (president/CEO of SRI International) and William Wilmot (director of the Collaboration Institute) share their system for innovating in business. While the book is written for larger corporations, their message translate to all types of businesses. Business Networking Talk Little Ask Lots - Click To Read Article As a business person you want to engage in a dialogue to understand the potential client's needs and build trust. After you've introduced yourself, ... Book Review: Networking Magic - Click To Read Article When I started networking, I did it the way most people do: I showed up and hoped to meet people and convince them that they should use my services. It became quickly evident that this doesn't work (at least not for me). Marketing 201: Networking Goals - Click To Read Article Have you dreaded going to a business event? While at the event, found yourself wishing that the event would end soon so you could go home? Once at home, you then wished you were more outgoing and could connect with people at the events? Marketing 102 - Click To Read Article You've crafted your marketing message (customer benefit, customer trust, and customer emotional connection). What now? Marketing 202: Networking Skills - Click To Read Article You now know your goal for attending an event. If you're naturally outgoing, then you're well on your way. But what if you're shy? Nervous? Insecure? Not a "people-person"? Book Review: Brag! - Click To Read Article While last month's read ("Networking Magic") detailed how to approach networking, this month's book by Peggy Klaus ("Brag! The Art of Tooting Your Own Horn Without Blowing It") focuses on how to talk about you (and your business). I have followed her advice with great results (including increased confidence). Marketing: Practice What You Preach - Click To Read Article When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions. Marketing 103: Branding - Click To Read Article "Branding" is providing a consistent message to your customers. It's rooted in the combination of your core values and your strategic plan for your company (think of it as your "business persona"). Book Review: Getting Everything You Can - Click To Read Article Jay Abraham calls himself "America’s Number One Marketing Wizard". His client list is impressive and in his 25 years he has amassed a lot of knowledge about what works - why - and when. It's Only A Money Problem: Solve Your Business Problems, Not The Symptoms - Click To Read Article Ida, my Prussian grandmother, loved talking with friends and family. Once, after listening to a friend’s woes, she said, "Oh, it's only a money problem!" Her friend sat stunned for a minute and asked, "What do you mean?" "Well, there are health and money problems. A health problem only God can help with. A money problem is fixable by humans." How To Tell Your Marketing Story - Click To Read Article We are wired to tell, read, and listen to stories. A great story gets you to feel as if you were in the story: you senses are engaged, your curiosity is piqued, and your adrenalin is flowing. Book Review: Words That Work - Click To Read Article Have you ever wondered how to make people react to what you say? While some people are better crafting words than others, this book shows how the pros do it. Written by the person responsible for crafting the words for the political parties, this book gives rules for effective wording. Psst! Do You Know Who’s Talking About You? - Click To Read Article Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do? 10 Rules For Great Taglines - Click To Read Article A tagline or a slogan is a phrase (for example, “Just Do It™”) intended to get “stuck” in prospects’ heads. The tagline should be short and memorable, like a great piece of haiku. Unscrewed: The Consumer’s Guide To Getting What You Paid For - Click To Read Article Unscrewed: The Consumer’s Guide To Getting What You Paid For (by Ron Burley) provides some strong tactics for resolving customer service problems where you know you’re in the right. It’s a great way to learn how to market your needs to an organization, guerrilla marketing, and also how to improve your own business’s customer service. Book Review: Pop! Stand Out In Any Crowd - Click To Read Article In her latest book, Sam Horn's describes some great creative business marketing wordplay techniques for getting your product or service to be noticed and stand out from the crowd. Her book is focused on creating a less than 60 second "opening" that will start a dialogue with prospective customers. Marketing: What Would You Do - Click To Read Article Let's say that you opened a new restaurant in town. The restaurant gets some "buzz" and some positive reviews in the local media. It's packed every night. People call days ahead to reserve a table. Your restaurant is clearly the "next hot thing". How do (or should) you market your success? How To Disaster-Proof Your Business - Click To Read Article How much pain would your business feel if suddenly you couldn’t email your clients? What if you lost your correspondence file or your phone lost its dial tone? We tend to avoid thinking about a business catastrophe until it hits close to home. And when problems hit, we need them fixed yesterday and are willing to pay a lot to make them go away. Who Loves Your Business (and Why)? - Click To Read Article Ideally, you want not just customers, but fans. You want your business name to be passed around via word-of-mouth without you having to do any work. How do you find customers? How do you turn them into fans? Book Review: Web Marketing For Dummies - Click To Read Article Web Marketing is more than just having a website - it’s the strategy of using a website in conjunction with e-mail, e-commerce, chat rooms, blogs, etc. to attract customers. If you are just starting out marketing online or even if you already have a professional website, it’s worth your time to review this book. Like this article? Share it with your friends
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I just got an angry note from Anna in the Midwest. She read one of my books, got the coupon for unlimited free consulting by email and decided to cash it in. She sent me a note asking me to persuade her bosses that ...
