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Guest post by: Karri Flatla Become an Author

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Internet Marketing Isn’t Complicated. We Are.

Small business owners often complain that Internet marketing is confusing and complicated. I disagree. Sure, on the face of it, there appears to be too much information and advice to realistically digest, synthesize and put into practice.

3 No-Cost Google Tools Every Small Business Should Be Using In Their Marketing

As business owners we often are so buried by the never ending avalanche of advice and to-dos that we fail to see the really valuable, useful information that is right under our noses. Sometimes we even pay for the same useful information when it’s in fact FREE and available elsewhere. While Google may be the giant that casts a long shadow over everything we do online, it’s actually pretty friendly to “small.”

Website Domains: 7 Things Your Web Marketer or Designer Might Not Tell You

Most businesses who hire a web marketing company or designer to put up a website are more interested in results than process. Take the time to understand the steps your consultant or designer wish to take, and speak up if something just doesn’t seem right. Know what will and will not be attached to your name, your business and your reputation when the transaction is complete. You are still your best advocate for the welfare and protection of your business’ web operation, and reputation.

Before I Write Your Web Copy, Please Put Your Head in This Vice

As a web copywriter, getting clients to define their target market in meaningful terms can be an excruciating exercise in patience and endurance. We are asking you to wholeheartedly commit to a well defined target market so we can wholeheartedly commit something special and compelling to the blank page before us. Read more about how easy this can really be.

A Dead Simple Formula for Overcoming Twitter-Block (and Tweeting Like a Pro)

When people sign up for twitter and, shortly thereafter, cry, "I don't get it!" my impulse is to say, "Well, have you made a real effort to share and get to know people?" Let's face it: there may only be 140 characters in a tweet-a far cry from an article or blog post-but there is something intimidating about that little white box. It demands brevity. It craves succinctness. And it seems to implore profundity.

Blogging Dry Spell Anyone? How to Conquer the Blogging Blas

The longer you don’t blog the harder it is to blog, and that’s really how any kind of writing is. You get out of practice to the point that trying to say anything in prose feels stilted and difficult. It’s not a use it or lose it proposition though. You can get back on the blogging bandwagon.

How to Get Double Digit Responses to Your Email Newsletters

I’m happy to say that I’ve enjoyed double digit open rates and sometimes even double digit click rates for many, many of my newsletters this past year. Following these common sense tips means you can, too.

5 Tactics to Get More Website Inquiries Now (Sometimes Quick & Dirty is Good Enough)

We can’t all be usability specialists or Internet marketers, but there’s definitely some stuff that could be outsourced for relatively little money but earn potentially huge payoffs in terms of website conversion rates and getting more website inquiries to stay and connect. Let’s make those websites user-friendly.

Get Over Yourself and Publish Your Prices Already

Jakob Nielsen has published his annual Top Ten Mistakes in Web Design for 2007. It’s classic Nielsen—high on quality, low on filler. Number 10 on the list is my favorite by far and always sparks healthy debate amongst my colleagues. (That’s probably why it’s my favorite.) Nielsen tells us to plainly answer your user’s most burning questions. Be forthright, not mysterious. And always answer the most obvious question which is “How much does it cost?”

Don’t You Want Contact? Boost Your Fan Base With Web Usability That’s Free ‘n Easy

It's incredible how much marketing capital is lost by websites that don’t invite easy contact. And, I’m not talking about anything in-depth or expensive to implement either. I’m talking about basic stuff like changing navigation text or deleting all the extraneous garbage on your Contact page (assuming you have one of course).

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