How Much Money Does It Take To Run An Small Business Website?
How Much Money Does It Take To Run An Small Business Website?
What Are The General Expenses Of Running A Small Business Website?
There are some expenses that all small business websites will need.
1. Domain registration is one aspect. This will typically cost $25-$165 depending on how many years you register for and what registrar you use. Domain name parking can cost nothing or upwards of $100 per year. This is a service that lets you store your name with an ISP until you are ready to use it. Expect to pay a fee for this, but make sure there is a email forwarding service included.
2. Website hosting prices can range from free to thousands. This depends largely on the type of hosting and features included. Most small business can expect to pay no more that $600-$700 each year for a good hosting service.
3. Website design is another crucial aspect of a successful small business website. Many people think that they can simply buy a website design software and build a credible, professional looking site. These do-it-yourselfers (DIY'ers) are the first to give up the dream because they get too invested in the technology of building a website and get lost along the way. Better to invest in a web design service which can both create a good looking website as well as who knows how to make the website "search engine friendly." An average service will usually run $1500-$2,000 for a starter website, but if you want a fully professional, search engine friendly website, the price tag rises significantly.
4. Website promotion can run into the hundreds or even thousands of dollars depending on the services that you choose. The key to successfully promoting a small business website is having the knowledge of how the search engines rank websites as well as where to turn for that knowledge. Often called search engine optimization or search engine marketing, this knowledge is vital to today's small business website success. Many small business owners will market their own website using the extensive information available online but this is risky at best. Better to budget in money for marketing services and/or consultations with an expert that knows the best methods for website exposure and traffic.
Here's How To Short Cut The Whole Process and Consolidate Your Costs
Buying an existing website that is already in business, has a mailing list of some size, a product or service that is already selling and that has some presence in the search engine ranking results is a smart investment.
When buying an established website business, you save since website design costs are not a factor unless you plan to re-design the website. Also, when you purchase an existing website with an established base of customers and an established presence in the search engine results, you will find that the profits become the source of funding for marketing and promotion rather than paying out of pocket and up front for marketing that will take months and months to pay off.
The added bonus is that an established website will have a track record of what works and doesn't work for marketing and promotion giving you a edge on newly built website trying to get a foothold on the web.
As for start-up costs, you can expect to pay anywhere from $2000 and upwards for a website that has been earning some profit and has been indexed by the search engines. The better placed and more profit the site is earning, the more you can expect to pay upon purchase.
Summary
Starting a new small business website is exciting, but it can also be overwhelming. It is difficult to know how much money you need and how to start. If you follow these few tips and guidelines, you can buy a great established website and get ahead of the do-it-yourselfer by a good 18 - 24 months when it comes to search engine positioning and presence on the web.
How Much Money Does It Take To Run An Small Business Website - To learn more about this author, visit Honor Hart's Website.
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In today's technology driven world, everybody dreams of starting up a website business that will garner them either full-time, part-time or supplemental income. As a small business consultant, I have found that one of the first stumbling blocks to achieving the dream is not knowing the start-up and maintenance costs of running a website business.
What Are The General Expenses Of Running A Small Business Website?
There are some expenses that all small business websites will need.
1. Domain registration is one aspect. This will typically cost $25-$165 depending on how many years you register for and what registrar you use. Domain name parking can cost nothing or upwards of $100 per year. This is a service that lets you store your name with an ISP until you are ready to use it. Expect to pay a fee for this, but make sure there is a email forwarding service included.
2. Website hosting prices can range from free to thousands. This depends largely on the type of hosting and features included. Most small business can expect to pay no more that $600-$700 each year for a good hosting service.
3. Website design is another crucial aspect of a successful small business website. Many people think that they can simply buy a website design software and build a credible, professional looking site. These do-it-yourselfers (DIY'ers) are the first to give up the dream because they get too invested in the technology of building a website and get lost along the way. Better to invest in a web design service which can both create a good looking website as well as who knows how to make the website "search engine friendly." An average service will usually run $1500-$2,000 for a starter website, but if you want a fully professional, search engine friendly website, the price tag rises significantly.
4. Website promotion can run into the hundreds or even thousands of dollars depending on the services that you choose. The key to successfully promoting a small business website is having the knowledge of how the search engines rank websites as well as where to turn for that knowledge. Often called search engine optimization or search engine marketing, this knowledge is vital to today's small business website success. Many small business owners will market their own website using the extensive information available online but this is risky at best. Better to budget in money for marketing services and/or consultations with an expert that knows the best methods for website exposure and traffic.
Here's How To Short Cut The Whole Process and Consolidate Your Costs
Buying an existing website that is already in business, has a mailing list of some size, a product or service that is already selling and that has some presence in the search engine ranking results is a smart investment.
When buying an established website business, you save since website design costs are not a factor unless you plan to re-design the website. Also, when you purchase an existing website with an established base of customers and an established presence in the search engine results, you will find that the profits become the source of funding for marketing and promotion rather than paying out of pocket and up front for marketing that will take months and months to pay off.
The added bonus is that an established website will have a track record of what works and doesn't work for marketing and promotion giving you a edge on newly built website trying to get a foothold on the web.
As for start-up costs, you can expect to pay anywhere from $2000 and upwards for a website that has been earning some profit and has been indexed by the search engines. The better placed and more profit the site is earning, the more you can expect to pay upon purchase.
Summary
Starting a new small business website is exciting, but it can also be overwhelming. It is difficult to know how much money you need and how to start. If you follow these few tips and guidelines, you can buy a great established website and get ahead of the do-it-yourselfer by a good 18 - 24 months when it comes to search engine positioning and presence on the web.
How Much Money Does It Take To Run An Small Business Website - To learn more about this author, visit Honor Hart's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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