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What Is Search Engine Optimization?

Search engine optimization is the skill of making your website appear high in search engine ranking results. This can be done using keywords in your website content, getting other websites to link back to your website and other ways of promotion such as submitting articles to free website content databases.

Astounding amounts of websites are found through search engines – 42% to 86% of websites are found on the results page when a searcher uses the major search engines including Google, Yahoo and MSN. There are three hundred million searches carried out every day on just these search engines alone!

Now you know why it’s so important to have your website reach high rankings with search engines.

Basic Use Of Keywords On A Web Page:

Use your keywords in the first twenty-five words of any page. This will help search engines pick up on your website through those keywords.

Use your keywords in your text, in links, on your page title, in headings, in bold and more.

Off Page Optimization and Linking:

Off page search engine optimization can be done by writing articles rich in your keywords, and relevant to your website. Submit your articles to free web content sites where they can be picked up by other websites, creating even more links and promotion to your website. Make sure you include your name and website link in the bio area or this will not work.

Take advantage of link exchanges with other websites that are related to yours in some way. You should have your website name and the link in the other person’s website and in exchange you provide a link to their website on yours.

4 More Quick Tips on Optimization:

1. Use effective keywords – you can use a keyword tool to help you find effective keywords, such as Google’s at Wordtracker.com

2. Create keyword articles on a regular basis and add them to your website

3. Read more about search engine optimization and stay on top of the latest trends of search engines

4. Target the most popular search engines

Summary

Running a new small business website takes many skills. Often, outsourcing your SEO efforts is the wisest path but if your site is new and you wish to do-it-yourself for the time being, follow these few tips and guidelines.

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