What Is Search Engine Optimization (SEO): The Basics
What Is Search Engine Optimization (SEO): The Basics
Search engine optimization is the skill of making your website appear high in search engine ranking results. This can be done using keywords in your website content, getting other websites to link back to your website and other ways of promotion such as submitting articles to free website content databases.
Astounding amounts of websites are found through search engines – 42% to 86% of websites are found on the results page when a searcher uses the major search engines including Google, Yahoo and MSN. There are three hundred million searches carried out every day on just these search engines alone!
Now you know why it’s so important to have your website reach high rankings with search engines.
Basic Use Of Keywords On A Web Page:
Use your keywords in the first twenty-five words of any page. This will help search engines pick up on your website through those keywords.
Use your keywords in your text, in links, on your page title, in headings, in bold and more.
Off Page Optimization and Linking:
Off page search engine optimization can be done by writing articles rich in your keywords, and relevant to your website. Submit your articles to free web content sites where they can be picked up by other websites, creating even more links and promotion to your website. Make sure you include your name and website link in the bio area or this will not work.
Take advantage of link exchanges with other websites that are related to yours in some way. You should have your website name and the link in the other person’s website and in exchange you provide a link to their website on yours.
4 More Quick Tips on Optimization:
1. Use effective keywords – you can use a keyword tool to help you find effective keywords, such as Google’s at Wordtracker.com
2. Create keyword articles on a regular basis and add them to your website
3. Read more about search engine optimization and stay on top of the latest trends of search engines
4. Target the most popular search engines
Summary
Running a new small business website takes many skills. Often, outsourcing your SEO efforts is the wisest path but if your site is new and you wish to do-it-yourself for the time being, follow these few tips and guidelines.
What Is Search Engine Optimization SEO The Basics - To learn more about this author, visit Honor Hart's Website.
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What Is Search Engine Optimization?
Search engine optimization is the skill of making your website appear high in search engine ranking results. This can be done using keywords in your website content, getting other websites to link back to your website and other ways of promotion such as submitting articles to free website content databases.
Astounding amounts of websites are found through search engines – 42% to 86% of websites are found on the results page when a searcher uses the major search engines including Google, Yahoo and MSN. There are three hundred million searches carried out every day on just these search engines alone!
Now you know why it’s so important to have your website reach high rankings with search engines.
Basic Use Of Keywords On A Web Page:
Use your keywords in the first twenty-five words of any page. This will help search engines pick up on your website through those keywords.
Use your keywords in your text, in links, on your page title, in headings, in bold and more.
Off Page Optimization and Linking:
Off page search engine optimization can be done by writing articles rich in your keywords, and relevant to your website. Submit your articles to free web content sites where they can be picked up by other websites, creating even more links and promotion to your website. Make sure you include your name and website link in the bio area or this will not work.
Take advantage of link exchanges with other websites that are related to yours in some way. You should have your website name and the link in the other person’s website and in exchange you provide a link to their website on yours.
4 More Quick Tips on Optimization:
1. Use effective keywords – you can use a keyword tool to help you find effective keywords, such as Google’s at Wordtracker.com
2. Create keyword articles on a regular basis and add them to your website
3. Read more about search engine optimization and stay on top of the latest trends of search engines
4. Target the most popular search engines
Summary
Running a new small business website takes many skills. Often, outsourcing your SEO efforts is the wisest path but if your site is new and you wish to do-it-yourself for the time being, follow these few tips and guidelines.
What Is Search Engine Optimization SEO The Basics - To learn more about this author, visit Honor Hart's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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