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The Importance of Training

Written by: Lee Meadows

Article Overview: This article discusses the impact of training as a cost saving to small businesses.

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The Importance of Training

“Once you’ve made a good selection decision, everything else is training.” This quote came from the wisdom of a veteran corporate education and training director during my years at General Motors. He believed the statement could be applied across a variety of situations, both professional and personal. He also believed the opposite of that statement is also true, in that once you’ve trained someone to the best of their ability, if it doesn’t work out, then it was a bad selection decision. While there was no sitting at the feet of this wise guru, I couldn’t help but think how insightful the comment was and still is. The current competitive atmosphere has a number of companies trying to balance their restructuring and retention needs. In the midst of all that expanding and contracting decision making is one sure truth about remaining competitive. Maintaining a well trained, multi-skilled workforce is more than just an overhead cost consideration, but the recognition that without appropriate knowledge and skills, a company, irrespective of size, can lose its competitive and distinctive edge.

The unfortunate trend in short term cost cutting is to reduce or in some cases, completely eliminate the training budget. Embedded in that budget is skill training, knowledge acquisition and tuition reimbursement. It’s usually the easiest place to look because training is viewed as overhead costs. The quick slash and burn approach to help bring up the numbers typically results in a return to the hands-on, learn-as-you-go, scattergun approach to skill competence. The organization is then left with those individuals who are willing to learn in order to survive as opposed to a skilled workforce that wants to grow. What makes this strategy particularly dangerous is the unprecedented labor shortage unfolding in the United States and the ‘free agent’ approach to career development as seen among the current crop of full time employees. All conventional wisdom supports the notion that training is critical to the efficient functioning of an organization, but the link between conventional wisdom and practical reality gets lost when the idea is to keep the ship afloat. The often translates into organizations having a bunch of highly skilled employees who are proficient in bailing water, but once the waters are calm and stability has been established, no one knows how to row the boat.

Training is not a ‘recreational’ luxury to be implemented when times are good, but is an essential survival tool when times are pretty rough. It is important to maintain an ongoing assessment of the internal training needs of the organization while anticipating the changes in the external environment that will dictate new skills and knowledge. The corporate world has seen the emergence of E-Learning, Online Training, and Distance Education as expanding compliments to traditional in-class learning. These new approaches to training have helped to take some of the expense out of training (i.e. travel, hotel accommodations), but they also represent the continuing education and training opportunities that are consistent with the ‘lifelong’ learner philosophy that is a guiding beacon for contemporary organizations. In fact, the growth of the Internet has helped to take a lot of the sting out of costly training by allowing access to training Websites and online certification programs.
As the economic cycle continues to spin toward its next step in the process, many organizations are weighing the importance of training in lieu of other seemingly pressing concerns. The doubts are probably tied to an inability to measure the true impact of the training experience, and, consequently, its true worth. When all else fails, perhaps some reflective thought on the next quote and its corporate interpretation might shed some light.
“If you think education is expensive, try ignorance.” In the business setting, that quote is taken to mean, “If you think training is expensive, try incompetence.”

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Home > Small-Business-Consulting > Lee Meadows > The Importance of Training
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About the Author: Lee Meadows
RSS for Lee's articles - Visit Lee's website

Lee Meadows is an award winning Professor of Management and sought after keynote and motivational speaker. He has spent 30 years working, teaching, consulting and writing about the field of Leadership and Management. His best selling book, 'Take the Lull By the Horns! Closing the Leadership Gap' is required reading within management curriculums at several institutions of higher learning and a favorite among corporate and non-profit organizations. His corporate presentations are entertaining, thought provoking and well received. Check out snippets of his presentations on YouTube under 'the Lull Doctor', visit his Facebook page on 'Meadows Consult' and go to his website at http://www.leemeadows.biz. Book him for your upcoming corporate speaking engagements and come to his public forums in a city near you.

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7 words or less for Structogram 7 words or less for Structogram - Some "7 words or less" (more or less) for Structogram for your comments: Training to get your message across(6) Secrets to get your message across (6) Training so people will listen to you (7) Helping you get your message across (6) Training to learn to get your message across (8) Communications training for yourself and your team (7)
Budget. Budget. - I believe the biggest barrier is related to budget. Training tends to be a normal practice for a big company. But I have to consider it seriously as an entrepreneur.
Marketing vs Web Optimizers vs Usability Marketing vs Web Optimizers vs Usability - Hi BigJim22, I must be honest - I haven't really read a lot of Seth's articles on web site strategies. What I have found though is that there always seems to be a three way conflict between marketing ideas, SEO strategies and usability issues when doing web development. The secret is to balance between the ideal situation for each of these. Since a website needs to be found, visited and acted upon we need a strong combination of marketing, SEO and usability to be successful. It's something we struggle with constantly at Last Minute Training and I'm sad to say - we still haven't found the right combination.
Re: Looking for partners to start career consulting business Re: Looking for partners to start career consulting business - Hi Mike, 1) I'm moving this to the Looking For section 2) I think a good start would be to seek out local, potential competing or related organizations/companies in your area. Universities, job centres, head hunters, HR professionals...etc. [quote:34k2gxrf]It will target professionals who want to start working at executives or higher level positions but lack necessary experience.[/quote:34k2gxrf] And I think it'll definitely help if you align your products/services with your target customer group. i.e. How do you plan to seek out this group? -------> Find the necessary talent that can accomplish this. i.e. Providing internship --------> Training in-house? Or training outsourced? Again, seek talent that aligns with your objectives. Break down what your business operations would be like, then seek the appropriate talent to cover that area. Of course, you don't want to give up too much equity by seeking out too many partners. Usually lower number of founders the more likely the start-up will survive. Good luck
Re: 40 cents per dollar is spent in a franchised business Re: 40 cents per dollar is spent in a franchised business - Hey Ringo, In general terms the location itself isn't even looked at until the franchise agreement is signed and the fees are paid to the franchisor. Then and only then do they start looking for a location. This is common practice and with the plethora of commercial locations that are available right now we are seeing landlords bend over backwards on negotiations to get a good tenant. That being said, the area is what the franchisor will look at on the demographics, they won't generally put a franchise in an area just because a buyer wants it there, most times the buyers have a preconceived notion of what they consider "the right spot". The franchisor has the data to support specific demographics, so that is where the help comes into play. The due diligence items I recommend looking into prior to buying are: 1. Average Expenses. 2. Average Revenues. 3. Litigation. 4. Business model. 5. Training. 6. Existing franchisees. Most of the time once you get through those things the rest is easy to get through. You need to know how much it cost, how much you can make, what is your exposure legally, is the model right, who/how are you trained and talk to as many existing franchisees as you can. You are looking for consistency. There is absolutely no way that every single franchise owner is happy with the home office, it is just impossible. You are looking for consistency, hearing the same things in general. Numbers, support, training, advertising, marketing, ongoing training, growth, industry etc... If you don't hear consistent things, most likely the model isn't working in all markets or there is something else affecting it like industry or distribution or training.


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