Importance of a website No matter how small or large your business is, you can profit enormously from a website. 65% of Internet users in the U.S. do not shop at a poorly designed site even if it is their favorite brand. And, a number of studies have shown that as many as 75% of potential customers abandon their online shopping cart before they have consummated a purchase.
Reduced advertising costs alone are reason enough to establish a website. Imagine the usability of your thick product catalog being reduced to only a few order pages with the rest of your products all online and always up to date! Pictures, product descriptions, newly won awards, customer questions and even instruction videos are all possible on your own website. Whenever you feel like announcing a special deal or sale, you simply update your website any time of day.
Your website is a marketing tool that represents your company, your employees and your products. It can be a personality that portrays a positive or negative image and emotion. A website communicates directly with people who can turn out to be your future customers.
Why Re-design a website?
Sites should be updated regularly, have new features added, and should have working links. However, as your site grows it can outgrow its original foundation which can lead to disorganized content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take a practical inventory of your website and to put things back on track.
New foundation: By understanding what it is people are seeking to obtain from your site, you will then be able to better position that information throughout the architecture of your site.
Home Page design: By making an outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the site.
User friendly: Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it, chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content.
New experience: New features can dramatically improve the user experience. An online calendar that allows users to register for events is a perfect example of how a simple feature can increase the value of a site.
Getting better results: Make your website work smarter. Add features to your site that help educate your user base, enhance marketing efforts, as well as develop a sense of who your users are.
Future customers: The goal of a re-design is to create a better experience for your users. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and to ensure a sense of trust with your future customers.
Hiring the right firm to re-design: Last but definitely not least, is hiring the right professionals to redesign your website. Building or re-designing a website is best done with a team that includes both technical experts as well as creative designers. A team can synergize their talents and abilities and create a much better site for you.
Your website is your signature on the Internet. It is often the only way for people to evaluate who you are and what you have to offer. Your profits depend on the quality of your website. It’s time to make that resolution for 2007 and empower yourself with a newly re-designed website!
Sonny Gupta, President & CEO of Web Design Studio (www.webdesignstudio.com ) can be reached at (919) 424-3877.
New Year Resolution – Re-design your website! - To learn more about this author, visit Sonny Gupta's Website.
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