New Year Resolution Re-design your website!
New Year Resolution Re-design your website!
No matter how small or large your business is, you can profit enormously from a website. 65% of Internet users in the U.S. do not shop at a poorly designed site even if it is their favorite brand. And, a number of studies have shown that as many as 75% of potential customers abandon their online shopping cart before they have consummated a purchase.
Reduced advertising costs alone are reason enough to establish a website. Imagine the usability of your thick product catalog being reduced to only a few order pages with the rest of your products all online and always up to date! Pictures, product descriptions, newly won awards, customer questions and even instruction videos are all possible on your own website. Whenever you feel like announcing a special deal or sale, you simply update your website any time of day.
Your website is a marketing tool that represents your company, your employees and your products. It can be a personality that portrays a positive or negative image and emotion. A website communicates directly with people who can turn out to be your future customers.
Why Re-design a website?
Sites should be updated regularly, have new features added, and should have working links. However, as your site grows it can outgrow its original foundation which can lead to disorganized content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take a practical inventory of your website and to put things back on track.
New foundation: By understanding what it is people are seeking to obtain from your site, you will then be able to better position that information throughout the architecture of your site.
Home Page design: By making an outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the site.
User friendly: Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it, chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content.
New experience: New features can dramatically improve the user experience. An online calendar that allows users to register for events is a perfect example of how a simple feature can increase the value of a site.
Getting better results: Make your website work smarter. Add features to your site that help educate your user base, enhance marketing efforts, as well as develop a sense of who your users are.
Future customers: The goal of a re-design is to create a better experience for your users. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and to ensure a sense of trust with your future customers.
Hiring the right firm to re-design: Last but definitely not least, is hiring the right professionals to redesign your website. Building or re-designing a website is best done with a team that includes both technical experts as well as creative designers. A team can synergize their talents and abilities and create a much better site for you.
Your website is your signature on the Internet. It is often the only way for people to evaluate who you are and what you have to offer. Your profits depend on the quality of your website. Its time to make that resolution for 2007 and empower yourself with a newly re-designed website!
Sonny Gupta, President & CEO of Web Design Studio (www.webdesignstudio.com ) can be reached at (919) 424-3877.
New Year Resolution Redesign your website - To learn more about this author, visit Sonny Gupta's Website.
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Importance of a website
No matter how small or large your business is, you can profit enormously from a website. 65% of Internet users in the U.S. do not shop at a poorly designed site even if it is their favorite brand. And, a number of studies have shown that as many as 75% of potential customers abandon their online shopping cart before they have consummated a purchase.
Reduced advertising costs alone are reason enough to establish a website. Imagine the usability of your thick product catalog being reduced to only a few order pages with the rest of your products all online and always up to date! Pictures, product descriptions, newly won awards, customer questions and even instruction videos are all possible on your own website. Whenever you feel like announcing a special deal or sale, you simply update your website any time of day.
Your website is a marketing tool that represents your company, your employees and your products. It can be a personality that portrays a positive or negative image and emotion. A website communicates directly with people who can turn out to be your future customers.
Why Re-design a website?
Sites should be updated regularly, have new features added, and should have working links. However, as your site grows it can outgrow its original foundation which can lead to disorganized content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take a practical inventory of your website and to put things back on track.
New foundation: By understanding what it is people are seeking to obtain from your site, you will then be able to better position that information throughout the architecture of your site.
Home Page design: By making an outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the site.
User friendly: Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it, chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content.
New experience: New features can dramatically improve the user experience. An online calendar that allows users to register for events is a perfect example of how a simple feature can increase the value of a site.
Getting better results: Make your website work smarter. Add features to your site that help educate your user base, enhance marketing efforts, as well as develop a sense of who your users are.
Future customers: The goal of a re-design is to create a better experience for your users. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and to ensure a sense of trust with your future customers.
Hiring the right firm to re-design: Last but definitely not least, is hiring the right professionals to redesign your website. Building or re-designing a website is best done with a team that includes both technical experts as well as creative designers. A team can synergize their talents and abilities and create a much better site for you.
Your website is your signature on the Internet. It is often the only way for people to evaluate who you are and what you have to offer. Your profits depend on the quality of your website. Its time to make that resolution for 2007 and empower yourself with a newly re-designed website!
Sonny Gupta, President & CEO of Web Design Studio (www.webdesignstudio.com ) can be reached at (919) 424-3877.
New Year Resolution Redesign your website - To learn more about this author, visit Sonny Gupta's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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