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Blogging for Business

Written by: Caroline Melberg

Article Overview: True or false: blogs are never going to be an effective form of marketing for small businesses

Blogging for Business

If you answered true, then it's a fairly safe assumption that you aren't taking advantage of all that small business blogging has to offer. If your answer was, "it depends," then there's a good chance that you've tried blogging or have heard about others' experiences but haven't been able to get the hang of it enough to make it work for you. On the other hand, if your answer was a resounding false, then chances are good that you already have a sense of all of the benefits that small business blogging can bring to the growth of your business.

Small business blogging is not just a hot topic for business owners these days. Blogs have become the foundation for building customer relationships. Blogs are used to ensure that business owners are able to point out the key features of a product or service that they offer. Blogs can be used to build trust, to encourage communication and to start getting a sense of what your customers really need.

Unlike a more traditional static web site, blogs can be casual. Want to be sure that your clients see that you have a personality and aren't just focusing on selling all the time? Writing in a blog can help you to point out why developing a product was important to you. Writing a daily blog is going to give you the chance to talk about current events and to clue your customers and prospects into upcoming changes - and make them see why they are going to want the updated item you’re offering, in addition to what they already have.

Even if you haven't thought about small business blogging before, chances are good that you've seen your competitors give it a try. By learning more about blogging for your business, you are going to find that there are a number of key advantages. You'll be able to increase your presence in the search engines - and that will ensure that your prospects can find your site. You'll be able to open up comments and see what your customers and prospects are looking for. You'll also have the chance to interact and let people know more about what matters to you and about the things that your company is passionate about.

Ultimately, what you are going to find is that small business blogging helps your customers and prospects to get a sense of who you are. When your clients are able to learn more about you and your business, they're more likely to buy from you - and that is to say that blogging for business is great for your bottom line.

In other words, blogging for business isn't just about making sure that your prospects and customers know what you have to offer, it's about making sure they know who you are. Blogging for business is about making sure that you are able to form strong relationships that will be the foundation for your business for years to come.

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Article Tags: blog, blogging, business owners, chanc, clue, current events, customer relationships, experiences, good chance, hot topic, nbsp, personality, presence, prospects, safe assumption, search engines, small business, static web



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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
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Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
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