E-Mail Marketing
E-Mail Marketing
E-mail marketing, a somewhat new tool in the business world, has been growing in popularity over the past several years. It is a great way to reach your intended audience without being intrusive on their time or wasteful of your advertising dollars. Furthermore, so many people now use their e-mail on a daily basis that this is the fastest way out there to spread your information quickly and efficiently.
As a business owner, it is now imperative that you not only get a client's name and phone number, but that you also obtain his or her e-mail address. This way, rather than wasting precious time calling on the phone or throwing money away on ever-increasing postage prices, you can communicate your newest and best promotions and deals to your patrons via e-mail. Marketing in this manner is so easy to do, and can be done from not just the store or office, but from home, which is even better for you.
E-mail marketing is not just a way to share coupons and discounts with your customers, but can also be used as a way to promote yourself and other services which you may have to offer that your clients may not know about. You can always create a newsletter which is sent periodically to those on your e-mail list that updates customers about new aspects of your business or recent developments with you. If you have acquired additional training or a certification in an area which will matter to your customers, then e-mail marketing via a newsletter will be the perfect forum for sharing this type of information. This will also be a great way to let clients know how your company is growing and expanding and how much you appreciate their being a part of that. Thank your customers for their contributions!
Developing a full-fledged e-magazine that you can send to patrons is an additional way to communicate with them at very little cost to you and your company. This is a fantastic way to market and promote your business and the many different ways that you can provide services within your business community. This type of e-mail marketing is sure to create much buzz and positive feedback about your company.
One added benefit of e-mail marketing is the ease with which your customers who receive your e-mail promotions and information can forward your information to THEIR friends and associates.
Let's say you own a local clothing store and you want to let your best customers know that the new colors for the season have just arrived – by sending them a friendly e-mail to let them know, you'll increase the chances that they'll come in to check out what you have to offer – and, particularly if you've included a special promotion in your e-mail, that they will forward your information to their friends. When their friends receive your information, it's just like they have been referred to you by your customer – you will likely gain a new customer that you would never have had contact with just by this e-mail referral.
E-mail marketing is one of the very best tools available today to business owners to help grow and enhance the services they have to offer. It is fast, easy, and inexpensive, and does not leave a sour taste in your patrons' mouths the way that some forms of advertising can. You can maintain loyal clients and along the way gain new ones with just a few well-thought-out keystrokes. With that type of success in the picture, e-mail marketing poses a win-win situation for all.
EMail Marketing - To learn more about this author, visit Caroline Melberg's Website.
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In the world of small business, there is a great deal of hard work and sacrifice to be done to make it successful. From growing your clientele to the day-to-day operation of your business, there is much to be done in order to be successful as an entrepreneur. In today's fast-paced world, the competition has become even tougher. That is why the advent of e-mail marketing is proving to be so successful for numerous businesses, both large and small, all over the country. It is a way to target your current audience, with hopes of attracting new clients, at a relatively economical cost with little time and money invested by you, the owner.
E-mail marketing, a somewhat new tool in the business world, has been growing in popularity over the past several years. It is a great way to reach your intended audience without being intrusive on their time or wasteful of your advertising dollars. Furthermore, so many people now use their e-mail on a daily basis that this is the fastest way out there to spread your information quickly and efficiently.
As a business owner, it is now imperative that you not only get a client's name and phone number, but that you also obtain his or her e-mail address. This way, rather than wasting precious time calling on the phone or throwing money away on ever-increasing postage prices, you can communicate your newest and best promotions and deals to your patrons via e-mail. Marketing in this manner is so easy to do, and can be done from not just the store or office, but from home, which is even better for you.
E-mail marketing is not just a way to share coupons and discounts with your customers, but can also be used as a way to promote yourself and other services which you may have to offer that your clients may not know about. You can always create a newsletter which is sent periodically to those on your e-mail list that updates customers about new aspects of your business or recent developments with you. If you have acquired additional training or a certification in an area which will matter to your customers, then e-mail marketing via a newsletter will be the perfect forum for sharing this type of information. This will also be a great way to let clients know how your company is growing and expanding and how much you appreciate their being a part of that. Thank your customers for their contributions!
Developing a full-fledged e-magazine that you can send to patrons is an additional way to communicate with them at very little cost to you and your company. This is a fantastic way to market and promote your business and the many different ways that you can provide services within your business community. This type of e-mail marketing is sure to create much buzz and positive feedback about your company.
One added benefit of e-mail marketing is the ease with which your customers who receive your e-mail promotions and information can forward your information to THEIR friends and associates.
Let's say you own a local clothing store and you want to let your best customers know that the new colors for the season have just arrived – by sending them a friendly e-mail to let them know, you'll increase the chances that they'll come in to check out what you have to offer – and, particularly if you've included a special promotion in your e-mail, that they will forward your information to their friends. When their friends receive your information, it's just like they have been referred to you by your customer – you will likely gain a new customer that you would never have had contact with just by this e-mail referral.
E-mail marketing is one of the very best tools available today to business owners to help grow and enhance the services they have to offer. It is fast, easy, and inexpensive, and does not leave a sour taste in your patrons' mouths the way that some forms of advertising can. You can maintain loyal clients and along the way gain new ones with just a few well-thought-out keystrokes. With that type of success in the picture, e-mail marketing poses a win-win situation for all.
EMail Marketing - To learn more about this author, visit Caroline Melberg's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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