E-Mail Marketing
E-Mail Marketing
E-mail marketing, a somewhat new tool in the business world, has been growing in popularity over the past several years. It is a great way to reach your intended audience without being intrusive on their time or wasteful of your advertising dollars. Furthermore, so many people now use their e-mail on a daily basis that this is the fastest way out there to spread your information quickly and efficiently.
As a business owner, it is now imperative that you not only get a client's name and phone number, but that you also obtain his or her e-mail address. This way, rather than wasting precious time calling on the phone or throwing money away on ever-increasing postage prices, you can communicate your newest and best promotions and deals to your patrons via e-mail. Marketing in this manner is so easy to do, and can be done from not just the store or office, but from home, which is even better for you.
E-mail marketing is not just a way to share coupons and discounts with your customers, but can also be used as a way to promote yourself and other services which you may have to offer that your clients may not know about. You can always create a newsletter which is sent periodically to those on your e-mail list that updates customers about new aspects of your business or recent developments with you. If you have acquired additional training or a certification in an area which will matter to your customers, then e-mail marketing via a newsletter will be the perfect forum for sharing this type of information. This will also be a great way to let clients know how your company is growing and expanding and how much you appreciate their being a part of that. Thank your customers for their contributions!
Developing a full-fledged e-magazine that you can send to patrons is an additional way to communicate with them at very little cost to you and your company. This is a fantastic way to market and promote your business and the many different ways that you can provide services within your business community. This type of e-mail marketing is sure to create much buzz and positive feedback about your company.
One added benefit of e-mail marketing is the ease with which your customers who receive your e-mail promotions and information can forward your information to THEIR friends and associates.
Let's say you own a local clothing store and you want to let your best customers know that the new colors for the season have just arrived – by sending them a friendly e-mail to let them know, you'll increase the chances that they'll come in to check out what you have to offer – and, particularly if you've included a special promotion in your e-mail, that they will forward your information to their friends. When their friends receive your information, it's just like they have been referred to you by your customer – you will likely gain a new customer that you would never have had contact with just by this e-mail referral.
E-mail marketing is one of the very best tools available today to business owners to help grow and enhance the services they have to offer. It is fast, easy, and inexpensive, and does not leave a sour taste in your patrons' mouths the way that some forms of advertising can. You can maintain loyal clients and along the way gain new ones with just a few well-thought-out keystrokes. With that type of success in the picture, e-mail marketing poses a win-win situation for all.
EMail Marketing - To learn more about this author, visit Caroline Melberg's Website.
Like this article? Share it with your friends
In the world of small business, there is a great deal of hard work and sacrifice to be done to make it successful. From growing your clientele to the day-to-day operation of your business, there is much to be done in order to be successful as an entrepreneur. In today's fast-paced world, the competition has become even tougher. That is why the advent of e-mail marketing is proving to be so successful for numerous businesses, both large and small, all over the country. It is a way to target your current audience, with hopes of attracting new clients, at a relatively economical cost with little time and money invested by you, the owner.
E-mail marketing, a somewhat new tool in the business world, has been growing in popularity over the past several years. It is a great way to reach your intended audience without being intrusive on their time or wasteful of your advertising dollars. Furthermore, so many people now use their e-mail on a daily basis that this is the fastest way out there to spread your information quickly and efficiently.
As a business owner, it is now imperative that you not only get a client's name and phone number, but that you also obtain his or her e-mail address. This way, rather than wasting precious time calling on the phone or throwing money away on ever-increasing postage prices, you can communicate your newest and best promotions and deals to your patrons via e-mail. Marketing in this manner is so easy to do, and can be done from not just the store or office, but from home, which is even better for you.
E-mail marketing is not just a way to share coupons and discounts with your customers, but can also be used as a way to promote yourself and other services which you may have to offer that your clients may not know about. You can always create a newsletter which is sent periodically to those on your e-mail list that updates customers about new aspects of your business or recent developments with you. If you have acquired additional training or a certification in an area which will matter to your customers, then e-mail marketing via a newsletter will be the perfect forum for sharing this type of information. This will also be a great way to let clients know how your company is growing and expanding and how much you appreciate their being a part of that. Thank your customers for their contributions!
Developing a full-fledged e-magazine that you can send to patrons is an additional way to communicate with them at very little cost to you and your company. This is a fantastic way to market and promote your business and the many different ways that you can provide services within your business community. This type of e-mail marketing is sure to create much buzz and positive feedback about your company.
One added benefit of e-mail marketing is the ease with which your customers who receive your e-mail promotions and information can forward your information to THEIR friends and associates.
Let's say you own a local clothing store and you want to let your best customers know that the new colors for the season have just arrived – by sending them a friendly e-mail to let them know, you'll increase the chances that they'll come in to check out what you have to offer – and, particularly if you've included a special promotion in your e-mail, that they will forward your information to their friends. When their friends receive your information, it's just like they have been referred to you by your customer – you will likely gain a new customer that you would never have had contact with just by this e-mail referral.
E-mail marketing is one of the very best tools available today to business owners to help grow and enhance the services they have to offer. It is fast, easy, and inexpensive, and does not leave a sour taste in your patrons' mouths the way that some forms of advertising can. You can maintain loyal clients and along the way gain new ones with just a few well-thought-out keystrokes. With that type of success in the picture, e-mail marketing poses a win-win situation for all.
EMail Marketing - To learn more about this author, visit Caroline Melberg's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Email Marketing Avoid Becoming Spam
| |||
| Email is still the best way to reach a mass audience over the Web. However, email filters are becoming a serious problem for legitimate email marketers because they inadvertently label promotional emails as SPAM. Th... |
|||
|
Strategic Email Actions For Effective Marketing, According To Your Strategic Thinking Business Coach
| |||
| The use of email marketing continues to grow and we are almost assured to receive multiple email marketing messages every day. Think about those email marketing messages you receive. Some of them are annoying, an ... |
|||
|
Building Your Business with an Opt-in List
| |||
| In today's fast-paced, microwave, "gotta have it now" world....we have to reach our customer and prospect base with an efficient method of communication that they can quickly digest....and have this marketing method... |
|||
|
Small Business Email Marketing - Finding Gold in a Down Economy
| |||
| These days, small businesses are looking at what they can do to ensure that they are able to grow. Given the down economy, finding additional clients, up-selling to your current customers and ensuring that you are a... |
|||
|
The Importance of Email Marketing To Your Bottom Line!
| |||
| A recent article in the Sunday Herald here in Sydney Australia really brought home the importance of businesses ensuring that they had a foothold in the online marketplace. The article stated that
“Online shopping... |
|||
| |||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
|
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Caroline Melberg (Visit Caroline's Website) Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new local customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at www.SmallBusinessMavericks.com.
|  |
 |
| Small Business Marketing Mavericks - Turning small business owners into Marketing Mavericks who lead their industries and grow their sales! |
|
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
|
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Breakdown, Breakthrough Networking Impacts Income Workplace Culture Make Attitude Your Ally Managing Generations |
|
 | ||
 |
Top 50 Political Blogs
Top Political Blogs of 2008 | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | |
| ||
 |
|
|
|
|
||||||||||||||||||
 |
|
|
||||||||||||
