How Article Marketing Helps Link Popularity and SEO
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How Article Marketing Helps Link Popularity and SEO
Almost anyone can write a good article. Many think they can't, having memories of school essays that went wrong and English teachers who insisted on eliminating split infinitives and other examples of bad grammar. Well, here's the good news: forget the old essay formula, forget perfect grammar (but try your best), and forget perfect anything. You will be trying to communicate with your articles. That's the most important role they play for the reader.
The most important role your articles will play for you is to provide link popularity with great SEO qualities. The technique is really quite a simple one. You write an article using a primary keyword that is closely relevant to the web page you wish to target. This ensures that both the article and the web page are on the same focused theme. The article should be at least 400 words long, preferably 500 words. It will include a very important item: the author's bio box, or resource box, at the end.
The resource box, sometimes known as the author's bio box, is where you can create a link that can point to pretty much anywhere you want. This is how you can create link popularity. Suppose the web page you intend to provide a back link to is optimized for the keyword phrase, "bright blue widgets." Then, ideally, you would want to create a link back to the web page from your article that used that exact phrase as the anchor text. You could say something like, "See our web site for more information on bright blue widgets." The phrase "bright blue widgets" would be a hyperlink pointing to the web page that uses that phrase as its primary keyword.
This is a very powerful way of gaining link popularity. And it is so easy to do too. But you do need to be careful. The search engines will become suspicious if they see that every back link to your web site has the exact phrase that the web page is optimized for. This is why you should vary the anchor text occasionally. Keep it relevant though. Use phrases that are close to the exact phrase that the page is optimized for, but not quite the same. You need to use your judgment as to how this should best be done.
There are no limits to the number of articles that you should write to assist a web site in gaining link popularity. All the articles should be distributed around the many article directories. Most of them will accept articles without a charge, and they will not mind the occasional grammar slip. Article marketing to help gain link popularity and SEO is highly effective, delightfully inexpensive and easy to do.
How Article Marketing Helps Link Popularity and SEO - To learn more about this author, visit Caroline Melberg's Website.
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Article marketing is one of the earliest marketing strategies to be used in the World Wide Web. It is a well-proven strategy that works well. It is also a long lasting method of providing promotion and link popularity to a web site. Its popularity no doubt lies in the fact that it is virtually free to implement, and it works!
Almost anyone can write a good article. Many think they can't, having memories of school essays that went wrong and English teachers who insisted on eliminating split infinitives and other examples of bad grammar. Well, here's the good news: forget the old essay formula, forget perfect grammar (but try your best), and forget perfect anything. You will be trying to communicate with your articles. That's the most important role they play for the reader.
The most important role your articles will play for you is to provide link popularity with great SEO qualities. The technique is really quite a simple one. You write an article using a primary keyword that is closely relevant to the web page you wish to target. This ensures that both the article and the web page are on the same focused theme. The article should be at least 400 words long, preferably 500 words. It will include a very important item: the author's bio box, or resource box, at the end.
The resource box, sometimes known as the author's bio box, is where you can create a link that can point to pretty much anywhere you want. This is how you can create link popularity. Suppose the web page you intend to provide a back link to is optimized for the keyword phrase, "bright blue widgets." Then, ideally, you would want to create a link back to the web page from your article that used that exact phrase as the anchor text. You could say something like, "See our web site for more information on bright blue widgets." The phrase "bright blue widgets" would be a hyperlink pointing to the web page that uses that phrase as its primary keyword.
This is a very powerful way of gaining link popularity. And it is so easy to do too. But you do need to be careful. The search engines will become suspicious if they see that every back link to your web site has the exact phrase that the web page is optimized for. This is why you should vary the anchor text occasionally. Keep it relevant though. Use phrases that are close to the exact phrase that the page is optimized for, but not quite the same. You need to use your judgment as to how this should best be done.
There are no limits to the number of articles that you should write to assist a web site in gaining link popularity. All the articles should be distributed around the many article directories. Most of them will accept articles without a charge, and they will not mind the occasional grammar slip. Article marketing to help gain link popularity and SEO is highly effective, delightfully inexpensive and easy to do.
How Article Marketing Helps Link Popularity and SEO - To learn more about this author, visit Caroline Melberg's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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