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How Creating Optimized Blog Posts Increases Link Popularity and SEO

How Creating Optimized Blog Posts Increases Link Popularity and SEO

Blogs have become commonplace. Everyone seems to have one, and while the majority of blogs are more akin to rambling diaries chronicling some unknown person's daily life, they can have a much more serious use from an Internet marketing point of view.

The search engines like Blogs. Not because there is something intrinsic about a blog that they like, but simply because they are already highly SEO'd and can so easily be further optimized through the use of a variety of plugins. This means that the search engines will visit a properly maintained blog regularly. It also means that any links the search engines find on the blog will be noted and visited too.

There are varying opinions about how regularly a blog should be posted to. It is generally agreed though that more than once a day is too often. Some even think that once a week is enough. It is probably wise,therefore, to post to your blog no more than two or three times a week.

However, you should probably not post every Monday, Thursday and Saturday at 3pm, for example. Vary your posting days and times for a much more natural effect.

Creating optimized blog posts to increase link popularity and SEO qualities is relatively easy. You first need to find a number of relevant keyword phrases to target. These will be keyword phrases that relate to your web site. Using relevant keyword phrases as anchor text

in blog posts that point to the web site you wish to promote is highly effective and used by many people to create a funnel of back links, all pointing to the various pages of the promoted web site.

You need to use relevant anchor text in your blog posts. Say, for example, that you wish to link to a page whose primary keyword phrase is "copper riveted widgets." You could start off your blog post by saying something like; "There's a lot of interest in copper riveted

widgets these days." The words, "copper riveted widgets," would be a hyperlink to the web site page that uses that phrase as its primary keyword. This strategy goes a long way towards providing excellent link popularity for your web site.

Link popularity simply means that the web site has gained popularity through a number of external links that are tightly focused, and that use the exact anchor text that is the web page's primary keyword. Of course, if every back link uses the exact text that is the primary

keyword, that would look suspicious. It is necessary, therefore, to occasionally vary the wording of the anchor text, retaining the general theme, and keeping it as closely relevant as possible to the primary keyword.

Of course, you don't have to stop at having just one blog where you post regularly and link back to your web site. You can have as many as you want. You should try to vary the hosting of the blogs as much as possible. This will increase the effect of being natural and not

contrived. Having your blogs hosted in a number of different countries will also help.

You blog posts should be easy to read. The keyword back links should never be contrived. They should be sprinkled in as naturally as possible. Don't post too often, or post in a regular pattern. That doesn't look natural and could raise suspicion. Used properly, your army of blogs will be highly effective in creating link popularity with well SEO'd regular posts. In this way, success is almost guaranteed!





How Creating Optimized Blog Posts Increases Link Popularity and SEO - To learn more about this author, visit Caroline Melberg's Website.

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Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website


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Caroline Melberg
(Visit Caroline's Website) Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new local customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at http://www.SmallBusinessMavericks.c om.

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