Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

How Creating Optimized Blog Posts Increases Link Popularity and SEO



Free PDF Download
5 Ways to Know that Your Website Needs a Makeover - By Caroline Melberg

Name: Email:


Blogs have become commonplace. Everyone seems to have one, and while the majority of blogs are more akin to rambling diaries chronicling some unknown person's daily life, they can have a much more serious use from an Internet marketing point of view.

The search engines like Blogs. Not because there is something intrinsic about a blog that they like, but simply because they are already highly SEO'd and can so easily be further optimized through the use of a variety of plugins. This means that the search engines will visit a properly maintained blog regularly. It also means that any links the search engines find on the blog will be noted and visited too.

There are varying opinions about how regularly a blog should be posted to. It is generally agreed though that more than once a day is too often. Some even think that once a week is enough. It is probably wise,therefore, to post to your blog no more than two or three times a week.

However, you should probably not post every Monday, Thursday and Saturday at 3pm, for example. Vary your posting days and times for a much more natural effect.

Creating optimized blog posts to increase link popularity and SEO qualities is relatively easy. You first need to find a number of relevant keyword phrases to target. These will be keyword phrases that relate to your web site. Using relevant keyword phrases as anchor text

in blog posts that point to the web site you wish to promote is highly effective and used by many people to create a funnel of back links, all pointing to the various pages of the promoted web site.

You need to use relevant anchor text in your blog posts. Say, for example, that you wish to link to a page whose primary keyword phrase is "copper riveted widgets." You could start off your blog post by saying something like; "There's a lot of interest in copper riveted

widgets these days." The words, "copper riveted widgets," would be a hyperlink to the web site page that uses that phrase as its primary keyword. This strategy goes a long way towards providing excellent link popularity for your web site.

Link popularity simply means that the web site has gained popularity through a number of external links that are tightly focused, and that use the exact anchor text that is the web page's primary keyword. Of course, if every back link uses the exact text that is the primary

keyword, that would look suspicious. It is necessary, therefore, to occasionally vary the wording of the anchor text, retaining the general theme, and keeping it as closely relevant as possible to the primary keyword.

Of course, you don't have to stop at having just one blog where you post regularly and link back to your web site. You can have as many as you want. You should try to vary the hosting of the blogs as much as possible. This will increase the effect of being natural and not

contrived. Having your blogs hosted in a number of different countries will also help.

You blog posts should be easy to read. The keyword back links should never be contrived. They should be sprinkled in as naturally as possible. Don't post too often, or post in a regular pattern. That doesn't look natural and could raise suspicion. Used properly, your army of blogs will be highly effective in creating link popularity with well SEO'd regular posts. In this way, success is almost guaranteed!


Related Articles

  Blog Statistics Can Help You Improve Your Traffic
  The Benefits To Bloggers Of Search Engine Optimization
  Proven Method To Increase Your Website Traffic
  Driving Blog Traffic From Other Blogs
  Quality Ways To Increase Your Blog Popularity and Earn More Revenue (Part 2)
  How To Get High Rankings For Your Blog Posts
  How Article Marketing Helps Link Popularity and SEO
  Don't Rely On Google Alone for Getting Traffic to Your Blog
  Want your law blog read? Then market it!
  10 Ways to Increase Your Blog’s Pageviews
  Legal Marketing: How To Get Your Blog Read
  Web Site Traffic – Driving Visitors to your Blog
  Blog Marketing: 4 Best-Kept Secret Strategies to Double Your Blog Subscribers
  Six Quick Ways Your Website Benefits From Blogging
  Blogging To Increase Link Popularity
  Tips On How To Get More Out Of Your Blog
  Link Popularity
  Blogging For Traffic
  Get Your Blog and List Building Synchronized to Build Your Online Marketing Business
  WordPress Blogging Tip - Get Known in a Huge Way Using Social Networks

Home > Small-Business-Consulting > Caroline Melberg > How Creating Optimized Blog Posts Increases Link Popularity and SEO >

Free PDF Download
5 Ways to Know that Your Website Needs a Makeover - By Caroline Melberg

Name: Email:

About the Author: Caroline Melberg

RSS for Caroline's articles - Visit Caroline's website
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new local customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at http://www.SmallBusinessMavericks.com.
Click here to visit Caroline's website.
Dashed Line

More from Caroline Melberg
Internet Marketing Secrets

Related Forum Posts

Re: Using Craigslist SEO to Promote Your Website Re: Using Craigslist SEO to Promote Your Website
Re: Search Engine Optimization Re: Search Engine Optimization
Re: How can I promote my site? Re: How can I promote my site?
Re: Best Internet Marketing Strategy Re: Best Internet Marketing Strategy
Re: Alexa Ranking Goals Re: Alexa Ranking Goals

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Join Conversations Politely, Part 1

Accessing Government Funding in Canada

9 tips to increase ROI in PPC Campaigns

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.