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How Creating Optimized Blog Posts Increases Link Popularity and SEO

Written by: Caroline Melberg

Article Overview: Although the majority of blogs are more akin to rambling diaries chronicling some unknown person's daily life, they can have a much more serious use from an Internet marketing point of view. The search engines like Blogs. They are already highly SEO'd and can so easily be further optimized through the use of a variety of plugins. This means that the search engines will visit a properly maintained blog regularly. It also means that any links the search engines find on the blog will be noted and visited too.

How Creating Optimized Blog Posts Increases Link Popularity and SEO

Blogs have become commonplace. Everyone seems to have one, and while the majority of blogs are more akin to rambling diaries chronicling some unknown person's daily life, they can have a much more serious use from an Internet marketing point of view.

The search engines like Blogs. Not because there is something intrinsic about a blog that they like, but simply because they are already highly SEO'd and can so easily be further optimized through the use of a variety of plugins. This means that the search engines will visit a properly maintained blog regularly. It also means that any links the search engines find on the blog will be noted and visited too.

There are varying opinions about how regularly a blog should be posted to. It is generally agreed though that more than once a day is too often. Some even think that once a week is enough. It is probably wise,therefore, to post to your blog no more than two or three times a week.

However, you should probably not post every Monday, Thursday and Saturday at 3pm, for example. Vary your posting days and times for a much more natural effect.

Creating optimized blog posts to increase link popularity and SEO qualities is relatively easy. You first need to find a number of relevant keyword phrases to target. These will be keyword phrases that relate to your web site. Using relevant keyword phrases as anchor text

in blog posts that point to the web site you wish to promote is highly effective and used by many people to create a funnel of back links, all pointing to the various pages of the promoted web site.

You need to use relevant anchor text in your blog posts. Say, for example, that you wish to link to a page whose primary keyword phrase is "copper riveted widgets." You could start off your blog post by saying something like; "There's a lot of interest in copper riveted

widgets these days." The words, "copper riveted widgets," would be a hyperlink to the web site page that uses that phrase as its primary keyword. This strategy goes a long way towards providing excellent link popularity for your web site.

Link popularity simply means that the web site has gained popularity through a number of external links that are tightly focused, and that use the exact anchor text that is the web page's primary keyword. Of course, if every back link uses the exact text that is the primary

keyword, that would look suspicious. It is necessary, therefore, to occasionally vary the wording of the anchor text, retaining the general theme, and keeping it as closely relevant as possible to the primary keyword.

Of course, you don't have to stop at having just one blog where you post regularly and link back to your web site. You can have as many as you want. You should try to vary the hosting of the blogs as much as possible. This will increase the effect of being natural and not

contrived. Having your blogs hosted in a number of different countries will also help.

You blog posts should be easy to read. The keyword back links should never be contrived. They should be sprinkled in as naturally as possible. Don't post too often, or post in a regular pattern. That doesn't look natural and could raise suspicion. Used properly, your army of blogs will be highly effective in creating link popularity with well SEO'd regular posts. In this way, success is almost guaranteed!

Related Articles
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  The Benefits To Bloggers Of Search Engine Optimization
  Driving Blog Traffic From Other Blogs
  How Article Marketing Helps Link Popularity and SEO
  Don't Rely On Google Alone for Getting Traffic to Your Blog

Article Tags: anchor text, keyword phrase, keyword phrases, link popularity, relevant keyword, search engines, SEO, SEO



Related Forum Posts
Re: Using Craigslist SEO to Promote Your Website - [quote:372g7ueu]2) Trent: could you explain more about building solid backlinks? What constitutes as solid? Do you go to relevant articles and try to set up a link to your content that relates to that topic?[/quote:372g7ueu] Article marketing Guest blogging Blog commenting Link exchanges Directories Forums Link wheels Social bookmarking Link bait Quality content Also, you want your links to be keyword anchored if at all possible. Links from sites relevant to yours are better too.
Re: Search Engine Optimization - simply trying your hand at doing it yourself :- Directory Submissions - targeted links at high PR directories Blog and Forum Postings - to high PR and frequently crawled sites Social Bookmarking Classified Ads Article Marketing - submit to high PR directories, could also serve as link baits Link Exchange - with relevant sites authority sites Link Baits - for organic linking
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.


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